On Dao Hanfu: A Classic Review Of The Forum On The Development Of Chinese Hanfu Industry

　　 Liang Long / Wen

　　 On October 29, under the guidance of China Textile Industry Federation, Chengdu Municipal Bureau of Commerce and Chengdu Jinniu District People's government, sponsored by China Textile Industry Enterprise Management Association, circulation branch of China Textile Industry Federation, China Fashion Designers Association, Jinniu District Commerce Bureau of Chengdu, and Hehuachi International Trade City Management Committee of Jinniu District, Chengdu, Chengdu chishangjin Hanfu Industry Development Co., Ltd. is responsible for "praising the strong voice of the times, tasting the prosperous times and gorgeous - industrialization" • digitization • "Branding" 2021 china hanfu Industry Development Forum was solemnly held in Jinniu District, Chengdu. Experts from all walks of life, Hanfu entrepreneurs and Hanfu enthusiasts gathered together to seek the development direction of Hanfu industry, and launched a highly professional, forward-looking and interesting theme forum.

　　 This forum is full of high-level friends and big names. Leaders from state ministries and trade associations include: Du Yuzhou, former president of China Textile Industry Federation; Wang Tiankai, former president of China Textile Industry Federation; Fu Yan, special envoy of the Ministry of Commerce in Chengdu; Xia Lingmin, vice president of China Textile Industry Federation; Chen Weikang, deputy secretary of the Party committee of China Textile Industry Federation, Luo junzhang, deputy director of SME development promotion center of Ministry of industry and information technology, Tang Jianjun, deputy director of national folk culture development center of Ministry of culture and tourism, Xie Qing, executive vice president of China Textile Industry Enterprise Management Association and vice president of circulation branch of China Textile Federation;

　　 Leaders from Chengdu include Xu Jiuping, vice chairman of the CPPCC Chengdu Municipal Committee and assistant president of Sichuan University, Fang Bo, deputy director of Jinniu District People's Government of Chengdu, fan Jiatang, vice chairman of Jinniu District CPPCC, and Yang Mingcheng, director of Chengdu Municipal Bureau of Commerce;

　　 Leaders from provincial and municipal industry associations and important guests from all walks of life include: famous artist and fashion designer Zhang Zhaoda; President of Chongqing textile and clothing Federation; Ma Mingyuan; vice president of China individual workers association; President of Sichuan University cultural, tourism and health care industry promotion association; chairman of Chengdu Jiarun real estate group; ye Liang, executive chairman of Anhui Textile Industry Association, Yang Shuqiong, President of Sichuan garment industry association, and Bian Xiangyang, Professor of Donghua University and curator of Shanghai textile and clothing Museum.

　　 Representatives of textile and garment industry clusters, professional markets and news media from all over the country also attended the event.

　　 Based on the new stage

　　 Establish new direction of industry

　　 At the opening ceremony of this forum, the leading guests put forward new requirements, set new goals and clear new directions for the future development of Hanfu industry based on the new era background and development stage.

　　 In his speech, long Bo, Deputy District of Jinniu District People's Government of Chengdu City, summarized the achievements of Jinniu District in promoting the development of Hanfu industry in recent years, and made clear the future strategic deployment and development plan of Jinniu District "In the future, through the upgrading and upgrading of Hehuachi district and the expansion and quality improvement of Chengdu International Trade City area, we will build it into a new modern business and trade center integrating fashion design, exhibition and trade, experience service and new retail, so as to drive the transformation and development of traditional clothing and apparel industry, and strive to build Jinniu District into a national leading international trade center integrating domestic and foreign trade."

　　 In his speech, Xu Jiuping, vice chairman of the CPPCC Chengdu Municipal Committee and assistant president of Sichuan University, highly affirmed the important role of Hanfu industry in the dissemination of traditional culture. He talked about: "Modern Hanfu industry is an innovative product of cross-border integration of traditional culture and textile industry, cross-border integration with modern information technology, and fashion and creative industries. The revival and development of Hanfu is the historical choice and the necessity of building a cultural power. Chengdu will continue to take the development concept of building a park city as the starting point, absorb more innovative elements and inherit Bashu Civilization, carry forward the traditional culture, and continue the historical context. "

　　 Luo junzhang, deputy director of the SME development promotion center of the Ministry of industry and information technology, affirmed the positive role of the Hanfu industry in promoting the development of SMEs. He stressed that the Hanfu industry is in the early stage of development and has gathered a large number of small and medium-sized enterprises, which are full of aura and vitality, are good at facing difficulties and constantly strive for self-improvement. Luo junzhang put forward higher expectations for the future development of Hanfu industry: "I hope that the majority of small and medium-sized enterprises in the future development, further improve the supply chain, adhere to the technology driven, strengthen industrial research and development, promote industry innovation, make the enterprise better, better and stronger, and make the industry bigger."

　　 Xia Lingmin, vice president of China Textile Industry Federation, stands at the height of the development of textile and garment industry, and puts forward higher expectations for the future of Hanfu industry in Jinniu District "In the future, it is hoped that Chengdu and Jinniu District will continue to take the" chishangjin "Hanfu cultural industry block as the development platform, gather more Hanfu merchants, create Hanfu consumption scenes, spread Hanfu culture, create a three in one Hanfu brand ecosystem, namely, Hanfu commodity brand, regional brand and event brand, so as to expand new space for the innovation and development of Hanfu industry, and for local economy and society To develop and beautify people's lives and upgrade fashion industry, inject new vitality and make new contributions. "

　　 Focus on Chengdu

　　 Expand the advantages of Hanfu industry

　　 Chengdu is known as the "No.1 city of Hanfu in China". In recent years, Chengdu has led the country in brand concentration, consumption scale, dressing scene and cultural environment of Hanfu industry. In 2020, the core location of Hehuachi business district in Jinniu District of Chengdu City has planned and constructed "chishangjin" Hanfu cultural industry block, which is the first industrial chain block highly aggregated by Hanfu industry in China.

　　 At this forum, Xia Lingmin, vice president of China Textile Industry Federation, together with Chen Xiande, vice president of China individual workers association, President of Sichuan University cultural, tourism and health care industry promotion association and chairman of Chengdu Jiarun real estate group, jointly completed the unveiling ceremony of "permanent venue of china hanfu Convention" and "China (Chengdu) Hanfu Industry Research Institute".

　　 So far, the permanent venue of the Hanfu industry event officially landed in Chengdu, and the industrial research institute focusing on the development of Hanfu industry was officially launched, which inserted two wings for the development of Chengdu's Hanfu industry, further consolidated Chengdu's pivotal position in China's Hanfu industry, and enhanced the industrial influence and commercial value of Hanfu, Strengthen the theoretical basis and cultural connotation of Chengdu Hanfu industry.

　　 Du Jian, director of Chengdu chishangjin Hanfu Industry Development Co., Ltd., solemnly released the brand of "chishangjin" at the forum, and made clear the two major brand positioning of "chishangjin": the promotion emissary of Chinese Hanfu culture and the maker of new track of innovative fashion clothing. According to Du Jian, Chi Shangjin has the supporting forces and supporting resources needed for the development of the Hanfu industry, including the National Research Institute of Hanfu industry, the R & D and design platform integrating industrial base headquarters, customized design center and fashion publishing center, the only B2B e-commerce trading platform for textile and garment fabrics in the west, which is global oriented It is a digital intelligent manufacturing platform integrating logistics, a fashion publishing platform leading the West and facing the world, and an online popular live broadcasting platform of "live with goods + brand marketing + online and offline transactions".

　　 Heavy release

　　 Leading the direction of Industrial Development

　　 Xu Jianhua, deputy director of China textile industry cluster Working Committee and vice chairman of circulation branch, issued the core content of China's Hanfu industry development report. The report is the first research result released by China (Chengdu) Hanfu Industry Research Institute, which plays an important leading role in the future development of Hanfu industry.

　　 In the release, Xu Jianhua affirmed the development achievements of Hanfu industry at this stage, summarized the development mode and characteristics of Hanfu brand, and put forward the existing problems in the development of Hanfu industry. Finally, he pointed out that Hanfu industry is facing excellent development opportunities of high-quality development, and should focus on five aspects of work: "The first is to build the cultural framework of modern Hanfu and promote the construction of corporate culture, brand culture, consumer culture, industrial culture and talent team of Hanfu; the second is to improve the innovation system of modern Hanfu, and promote the innovation of design, shape, wearing method, fabric and marketing; the third is to establish and improve the trinity of commodity brand, activity brand and regional brand The fourth is to promote the coordination of modern Hanfu supply chain, build Hanfu characteristic theme business circle, cultivate platform type headquarters enterprises, and create Hanfu whole industry chain ecology; fifthly, promote cross-border cooperation of Hanfu brand, base, business district and tourist attraction, cultural and creative park, Internet red IP project, film and television, animation, game and other cross-border cooperation, and promote the surrounding industries, derivative industries and related products of Hanfu Industry development, promote brand expansion, and achieve brand breaking. "

　　 Keynote speech

　　 Show the beauty of Hanfu culture

　　 Bian Xiangyang, professor and doctoral supervisor of Donghua University and curator of Shanghai textile and clothing Museum, deeply explained the cultural self-knowledge of Chinese traditional clothing and the development of Han clothing culture and style structure in his keynote speech of "Chinese traditional clothing culture and contemporary Han clothing movement"; This paper summarizes the origin and development of contemporary "Hanfu movement", and analyzes the characteristics and achievements of different development stages; This paper interprets the narrative of Hanfu design based on cultural independence, and puts forward some unique opinions on how to achieve the integration of traditional and modern in Hanfu design.

　　 Tang Jianjun, deputy director of the national and folk culture development center of the Ministry of culture and tourism, delivered a keynote speech entitled "chapter of Hanfu for cultural power". In his speech, he stressed that Hanfu is an important representation of the image system of Chinese excellent traditional culture and has irreplaceable ideological, political, social, artistic and economic values. In his speech, he affirmed the important significance of the revival of the Hanfu: "the revival of Hanfu means the realization of a better life for the people, marks the effective construction of the community of common destiny of the Chinese nation, and indicates the final perfection of the cultural image of the Chinese nation."

　　 High end dialogue

　　 Direct attack on the pain point of Hanfu industry

　　 The high-end dialogue session was presided over by Wang Qingying, director of Comprehensive Department of Productivity Promotion Department of China Textile Federation and chief fashion researcher of China Textile Information Center. Distinguished guests from all walks of life had a wonderful dialogue on the topic of "traditional culture and modern concept opening up a new direction of fashion industry".

　　 Zhang Zhaoda, a famous artist and fashion designer and chairman of the Oriental costume culture committee of China Oriental Culture Research Association, explores the inheritance relationship between the watcher and the inheritor of Han costume from the perspective of aesthetic speculation, and explores the integration of traditional Hanfu culture and modern design concept. He talked about: "Our history and culture, clothing civilization is very brilliant, the urgent task of contemporary designers is to extract the excellent essence of traditional culture, we should deconstruct and restructure the traditional clothing culture, use modern technology, including the progress of equipment, the progress of fabrics and so on, to give new life to the Hanfu. We should use the attitude that conforms to the contemporary life style, let the whole world We not only respect the history of our civilization, but also share the fruits of our civilization. We hope that in the future, the whole world can wear Oriental costumes to meet the new needs of life and consumption. "

　　 Lu Xiaowei, founder and cultural director of Hanfu, believes that Hanfu brands should maintain their feelings and responsibilities for Hanfu. She emphasizes that returning to the Han and Tang Dynasties is not only a Hanfu brand, but also a disseminator of Hanfu culture and a participant in the revival movement of Hanfu. When it comes to the development of Hanfu brand, she believes that the most important thing is to adhere to the Oriental standards "What Hanfu brand should do is to guide consumers with the classic traditional Chinese aesthetic, and adhere to the core concept of brand development of Chinese plate type, Chinese color matching and Chinese pattern. At the same time, on the basis of traditional board shape, it can meet the more diversified needs of consumers by combining with some Western pattern, Western fabric and Western color matching."

　　 Chen Xiande, vice president of the China individual workers association, chairman of the presidium of the national Sichuan Business Council and chairman of Chengdu Jiarun real estate group, believes that Chengdu, as the "first city of Chinese Hanfu", should shoulder greater responsibilities. "Chengdu has become the permanent venue of the Chinese Hanfu conference and established China (Chengdu)," he stressed The Research Institute of Hanfu industry, we should strive to prepare the first china hanfu conference faster and better, and study the Hanfu industry thoroughly. On the premise of inheriting the tradition, we should be compatible with modern fashion. As the first city of Chinese Hanfu, Chengdu should adhere to the principle of "no competition", strive for time and efficiency, and establish the whole industry chain of Hanfu in Chengdu as soon as possible