Home >

Ministry Of Industry And Information Technology: Deployment Of Industrial Quality And Brand Building This Year

2022/4/28 15:55:00 0

Ministry Of Information Technology

On April 26, the Ministry of industry and information technology issued Notice on improving industrial quality and brand building in 2022 (hereinafter referred to as the notice) We have deployed to promote the upgrading of enterprise quality management system, the implementation of digital action of manufacturing quality management, deepening the application of advanced quality management tools and methods, improving the reliability level of manufacturing products, enhancing the quality control ability of key manufacturing processes, improving the efficiency of quality public service, promoting the quality improvement of key industries, and accelerating the cultivation of industrial brands We should continue to improve the brand image of "made in China" in nine aspects.

 

 
"Notice" proposed to promote the upgrading of enterprise quality management system. Local industry and information departments, industry associations and professional institutions should promote enterprises to implement the main responsibility of quality, speed up the construction of total quality management system around quality upgrading and industrial transformation, strengthen collaborative innovation and quality management linkage between upstream and downstream of industrial chain, and improve the quality level of industrial chain supply chain. Support industry associations and professional institutions to further play a guiding role, strengthen the user centered quality management idea, and carry out "user satisfaction" and "user experience" activities. Continue to promote the ability evaluation of quality professionals and the effectiveness and maturity evaluation of quality management system, and promote the improvement and upgrading of enterprise quality management system. We should deepen the quality management system of chief officers, team members, and quality management. It is necessary to popularize advanced quality knowledge and methods for small and medium-sized enterprises, and help them develop "specialized, special and new".
 
For deepening the use of advanced quality management tools and methods support The notice requires to carry out national quality benchmarking selection activities, encourage local industry and information competent departments and industry associations to strengthen the guidance for manufacturing enterprises to cultivate and create national quality benchmarking, deepen the application of advanced quality management modes such as "Six Sigma management", "lean management" and "excellent performance model", and accelerate the cultivation and construction of excellent products, outstanding brands, and outstanding quality management models Innovation leading, modern governance, core competitiveness of high-quality enterprises.
 
For machinery, electronics, automobile and other key industries The notice clearly promotes the implementation of reliability "foundation construction project" and "multiplication plan", strengthens the research on key basic materials and basic technology, improves the reliability level of core basic components and core basic components, and promotes the improvement of key indicators of overall equipment reliability. Support the organization and development system of industry associations and professional institutions. Process capability improvement, experience exchange, training and other activities.
 
In terms of public services The notice encourages industry associations and quality professional organizations to jointly develop advanced group standards with leading enterprises, actively participate in international standardization work, speed up the supply of high-level quality standards, and lead high-quality standards with high standards. Encourage testing and certification institutions to participate in the whole process of quality and technology research in the industry chain supply chain, develop new certification business according to the needs of new industries and new formats, and carry out high-end quality certification higher than the industry standard.
 
For consumer goods industry The notice plans to carry out digital "three products" action, comprehensively promote data-driven, resource convergence, platform construction and industrial integration, accelerate digital empowerment, increase varieties, improve quality and create brands, and guide enterprises to develop more products that adapt to market development and meet the needs of consumption upgrading.
 

The notice also calls for accelerating the cultivation of industrial brands. Encourage the national advanced manufacturing industry cluster, national new industrialization industry demonstration base, National Economic Development Zone, high tech Zone and other industrial cluster areas, strengthen cooperation with industry associations and professional institutions, carry out brand diagnosis, experience exchange and other activities, strengthen the construction of quality infrastructure such as inspection, testing and verification around the leading industry, and create strong competitiveness Regional brand with high reputation. We should encourage the consumer goods industry to carry out personalized customization, mass customization, medium and high-end customization, optimize user experience, and strengthen brand cultivation in cosmetics, textile and clothing, household appliances, food and other fields.  

To continuously improve the brand image of "made in China" The notice plans to strengthen cooperation with mainstream media, actively expand brand communication channels of "made in China" and publicize excellent "made in China" brands. Support industry associations and professional institutions to carry out "made in China" brand survey, strengthen the analysis and evaluation of the effectiveness of manufacturing brand construction, and study the path of creating outstanding brands.



The full text of the notice is as follows:


About doing well in 2022 Notice on industrial quality improvement and brand building



No.88 (2022) of the Industrial Information Department


Departments in charge of industry and information technology of all provinces, autonomous regions, municipalities directly under the central government and cities specifically listed in the state plan, Xinjiang production and Construction Corps, relevant units under the Ministry, China Quality Association and relevant industry associations:


In order to implement the spirit of the central economic work conference and the deployment of the national industrial and information work conference, promote the industrial quality and technological innovation and management progress, and promote the high-quality development of the manufacturing industry, the work related to industrial quality improvement and brand building in 2022 is hereby notified as follows:

I. General requirements

Adhere to the guidance of Xi Jinping's thought of socialism with Chinese characteristics for a new era, comprehensively implement the spirit of the 19th CPC National Congress and the 19th plenary session, and fully implement the new development concept based on the new development stage, accelerate the construction of a new development pattern, adhere to the general keynote of seeking progress while maintaining stability, and strengthen the overall quality management of enterprises, To improve the digital level of manufacturing quality management and quality control ability of key processes, promote the upgrading of manufacturing quality management and the "foundation" and "multiplication" of product reliability. We will strengthen the cultivation, creation and promotion of industrial brands, and promote "made in China" to move forward with excellent quality and outstanding brands, so as to lay a solid foundation for the smooth operation and upgrading of the industrial economy, and the implementation of the strategy of manufacturing power and quality power.

2. Key tasks

(1) promoting the upgrading of enterprise quality management system
Local industry and information departments, industry associations and professional institutions should promote enterprises to implement the main responsibility of quality, speed up the construction of total quality management system around quality upgrading and industrial transformation, strengthen collaborative innovation and quality management linkage between upstream and downstream of industrial chain, and improve the quality level of industrial chain supply chain. Facing the people's life and health, we should promote the establishment and improvement of the whole process quality information feedback and quality traceability mechanism in the food, pharmaceutical and other industries. Support industry associations and professional institutions to further play a guiding role, strengthen the user centered quality management idea, and carry out "user satisfaction" and "user experience" activities. Continue to promote the ability evaluation of quality professionals and the effectiveness and maturity evaluation of quality management system, and promote the improvement and upgrading of enterprise quality management system. Speed up the promotion of chief quality officer, chief brand officer and other systems, deepen mass quality activities such as "quality management team", "trustworthy team", "total quality management knowledge competition" and "on-site management", so as to improve the quality awareness and quality of all employees in the whole process. It is necessary to popularize advanced quality knowledge and methods for small and medium-sized enterprises, and help them develop "specialized, special and new".

(2) implement the digital action of manufacturing quality management
Local industry and information departments, industry associations and professional institutions should implement the implementation guide for digitalization of quality management in manufacturing industry (Trial) (gxtk [2021] No. 59), and guide enterprises in key industries, such as biomedicine, new materials, electronic manufacturing, new energy and intelligent network vehicles, to guide enterprises in the trend of digitalization, intellectualization and greening of manufacturing industry, Promote the integration of 5g, artificial intelligence, big data and other new generation information technology with quality management. Promote the research and application of measurement basis, software platform, data standard and assistant decision tools required by digital quality management, and strengthen the innovation of key business scenarios of digital quality management. Support industry associations and professional institutions to carry out digital "deep line" action of quality management in manufacturing industry, use salon forum, online open class and other forms to publicize, implement and interpret, design and refine excellent solutions and methods and tools for quality management digitization according to application scenarios, and conduct pilot promotion in more than 200 enterprises.

(3) deepening enterprise quality management methods
Support professional institutions to carry out quality engineering technology innovation, develop and promote quality management tools such as life cycle business continuity management, supply chain management and traceability management, and encourage enterprises to use advanced and applicable quality management tools and quality engineering technology to improve product quality and quality management level. We will support the selection of national quality benchmarks, encourage local industry and information authorities and industry associations to strengthen guidance for manufacturing enterprises in cultivating and creating national quality benchmarking, deepen the application of advanced quality management models such as "Six Sigma management", "lean management" and "excellent performance model", and accelerate the cultivation and construction of products with outstanding quality, outstanding brand, leading innovation, etc Governance of modern, core competitiveness of high-quality enterprises.

(4) improve the reliability level of manufacturing products
Focus on key industries such as machinery, electronics and automobile, promote the implementation of reliability "foundation construction project" and "multiplication plan", strengthen the research on key basic materials and basic technology, improve the reliability level of core basic components and core basic components, and promote the improvement of key indicators of reliability of complete equipment. Give full play to the constraint and leading role of standards on reliability requirements, organize the preparation of guidelines for the construction of reliability standard system in manufacturing industry, and strengthen the development of basic standards such as reliability design, test and verification, and the convergence of upstream and downstream standards in the industrial chain. Support professional institutions to carry out reliability technology research and joint research, develop test tools, strengthen reliability index detection and evaluation, and improve reliability comprehensive service ability. Support industry associations to strengthen reliability personnel training, carry out quality and reliability innovation competition, reliability work experience exchange and other activities, summarize and form a batch of reliability solutions and promote them, so as to improve the reliability management level of key industries.

(5) improve the quality control ability of key manufacturing processes
Support professional organizations to deeply analyze the manufacturing process that has a decisive impact on product quality in key industries such as machinery, electronics and automobile, promote data-driven real-time online manufacturing process capability measurement, analysis and control, continuously improve the quality control ability of manufacturing process, and enhance the consistency and stability of product manufacturing. Problem oriented, root cause analysis based on key quality characteristics, quality diagnosis and improvement are carried out to solve a number of key process quality control technical problems, and help to break through the blocking points of key product quality improvement. Support industry associations and professional institutions to organize experience exchange and training on manufacturing process capability improvement, summarize and form a batch of excellent cases of key manufacturing process capability improvement, and promote them in more than 100 enterprises.

6. Improve the efficiency of quality public services
Give full play to the role of industrial product quality control and technology evaluation laboratory, and provide technical support such as problem diagnosis, analysis test, improvement and verification for key core technology research, transformation and industrialization of scientific and technological achievements. Industry associations and quality professional organizations are encouraged to jointly develop advanced group standards with leading enterprises, actively participate in international standardization work, speed up the supply of high-level quality standards, and lead high-quality standards with high standards. Encourage testing and certification institutions to participate in the whole process of quality and technology research in the industry chain supply chain, develop new certification business according to the needs of new industries and new formats, and carry out high-end quality certification higher than the industry standard. We will encourage the development of quality diagnosis, quality analysis and comparison, quality management training, brand cultivation and other activities in key industries, and continue to strengthen the support and service capabilities for the upgrading of manufacturing quality management and product quality. We should guide industry associations and professional institutions to carry out quality grading evaluation, develop quality grading evaluation standards, enhance the quality information transmission, improve the adaptability of the supply system to personalized and quality consumption demand, and promote enterprises to advance towards product excellence.

(7) promoting the quality improvement of key industries
Raw material industry Continue to play the role of test and evaluation platform in the quality improvement of raw material industry, and plan to layout the regional center of test and evaluation platform. We will speed up the development of green cement industry. We should encourage the establishment of a standardized mechanism for use instructions of key products to improve the application quality of products.

Equipment industry Around the fields of machinery, aviation and automobile, it supports the construction of public service platform for performance evaluation of instruments and sensors, quality and reliability testing service platform for aviation basic products, and service platform for verification and support of core key technologies of industrial robots, so as to promote the quality and safety level of the equipment manufacturing industry.

Consumer goods industry To deploy and carry out the digital "three products" action, comprehensively promote data-driven, resource convergence, platform construction and industrial integration, accelerate digital empowerment to increase varieties, improve quality and create brands, and guide enterprises to develop more products that meet the needs of market development and consumption upgrading. We will do a good job in ensuring the supply of medical materials such as key consumer goods and new crown vaccines, and improve the quality of the supply system.

Electronic information industry Actively carry out the research on health management and living assistance standard system, enrich the supply of aging intelligent terminal products and virtual reality terminal products, and improve the user experience. Relying on industry associations, professional institutions and integrated circuit quality improvement expert group, the advanced analysis and evaluation technology and method of integrated circuit are promoted to improve the quality and reliability level of key products.

8. Accelerating the cultivation of industrial brands
Local industry and information departments, industry associations and professional institutions should actively promote the publicity and implementation of brand cultivation management system standards, and hold brand cultivation experience exchange activities. Explore the establishment of brand cultivation management system maturity evaluation mechanism, summarize and promote the typical cases of excellent brand cultivation, and improve the ability of enterprise brand building. Encourage the national advanced manufacturing industry cluster, national new industrialization industry demonstration base, National Economic Development Zone, high tech Zone and other industrial cluster areas, strengthen cooperation with industry associations and professional institutions, carry out brand diagnosis, experience exchange and other activities, strengthen the construction of quality infrastructure such as inspection, testing and verification around the leading industry, and create strong competitiveness Regional brand with high reputation. Guide the equipment manufacturing industry to cultivate the leading brand of system integration scheme and the benchmarking brand of intelligent manufacturing and service-oriented manufacturing, and promote the global layout and international operation; We should encourage the consumer goods industry to carry out personalized customization, mass customization, medium and high-end customization, optimize user experience, and strengthen brand cultivation in cosmetics, textile and clothing, household appliances, food and other fields.

(9) continuously improve the brand image of "made in China"
Local industrial and information departments, industry associations and professional institutions should promote the "made in China" brand and tell the story of "made in China" brand in combination with activities such as China's industrial brand tour, the national brand story contest, the release of brand innovation achievements, and the cultivation of high-quality brands in the industry. Give full play to the platform functions of "China brand day" and "national quality month", strengthen cooperation with mainstream media, actively expand brand communication channels of "made in China" and publicize excellent "made in China" brands. Support industry associations and professional institutions to carry out "made in China" brand survey, strengthen the analysis and evaluation of the effectiveness of manufacturing brand construction, and study the path of creating outstanding brands. Strengthen the brand publicity of key industries such as equipment manufacturing, and continue to do a good job in the special action of upward development of China's automobile brands, so as to enhance the competitiveness of domestic automobile brands.

Third, safeguard measures

(1) strengthening organization and planning 。 Local industrial and information departments and industry associations should, in combination with regional and industrial characteristics, strengthen the research on industrial product quality policy and brand strategy, innovate work ideas, formulate annual work plans, clarify work contents, work objectives and progress plans, and systematically deploy industrial quality improvement and brand building.

(2) increase investment in resources 。 The competent departments of industry and information technology in all localities should guarantee the input of resources and formulate supporting policies and incentive measures in combination with the actual situation of the region. Projects and financial support should be given priority to enterprises with good quality and integrity, and enterprises with quality and safety accidents should be vetoed by one vote.

(3) do a good job in publicity 。 Local industrial and information departments, industry associations and professional institutions should increase the publicity of industrial quality improvement and brand building, summarize and refine the work highlights and achievements, promote the typical experience of excellent enterprises, and create a good social atmosphere for industrial quality improvement and brand building.

(4) strengthen organization and implementation 。 All units should strengthen coordination and cooperation with relevant local departments, implement the work requirements of local governments on quality assessment, increase guidance and supervision of subordinate departments, and solidly promote the implementation of relevant work. The annual work summary shall be submitted to the Ministry of industry and information technology (Science and Technology Department) before December 20, 2022.
 
General Office of the Ministry of industry and information technology
24 April 2022  




  • Related reading

The General Office Of The State Council Issued 20 Items To Promote Consumption, Comprehensively Implement Policies And Release Potential

Daily headlines
|
2022/4/27 23:15:00
0

China'S Chemical Fiber Industry Will Further Promote The Development Of High Quality

Daily headlines
|
2022/4/25 12:11:00
0

The Application Of Bio Based PTT Fiber Accelerates The Green Transformation Of Enterprises

Daily headlines
|
2022/4/24 13:03:00
2

World Earth Day: UN Secretary General Guterres Urgently Calls For A State Of Emergency For Global Climate

Daily headlines
|
2022/4/22 14:11:00
1

What Is The Purpose Of Establishing A "National Unified Market"

Daily headlines
|
2022/4/21 11:36:00
2
Read the next article

Pay Attention To The List Of Textile Workers Of "National May Day Labor Medal" In 2022

On the morning of April 28, 2022 was held to celebrate the May 1st International Labor Day and the National May 1st Labor award and the National worker pioneer commendation meeting. Conference table