The design of fashionable, trendy and young style is the key to the integration of ancient Li brocade into modern life. If we say that Li brocade inherited in the past mainly focused on practical functions, then today's Li brocade which can spread is more prominent in its cultural and creative attributes.
With a history of more than 3000 years, it is known as the "living fossil" of China's cotton textile history. The weaving patterns handed down from generation to generation embody the unique aesthetic and memory - this is the ancient Hainan Li brocade.
On several international fashion weeks, cultural and creative products such as dresses and handbags integrated with creative design have been sold well. Through the "intangible cultural heritage technology into the campus", a group of young inheritors have been cultivated, which is also the young Hainan Li brocade.
It will never be out of fashion for thousands of years. The old Li brocade weaves new brocade. Li Jin's innovation of the times first comes from the consciousness and self-confidence of inheriting and carrying forward the excellent traditional Chinese culture. The traditional spinning, dyeing, weaving and embroidery techniques of Li nationality have the characteristics of Hainan Island. The raw materials of spinning and weaving are from Jibei cotton which is unique to Hainan, and the natural dyes are from the vegetation resources of tropical rainforest. "A piece of Li Brocade is a story". For thousands of years, hardworking and intelligent women of the Li nationality have spun beautiful Li brocade by twisting a thread. They weave their observation of nature and expectation of life into various geometric patterns and wear them in daily life. On the social media platform, the patterns on the headscarf are from the patterns handed down by the grandmother, and the color of the tube skirt is selected by the mother herself. More and more young people like to "bask" out such beauty. The unique cultural value is not only the charm of Li brocade, but also the foundation of inheritance.
Li Jinhuang's brilliance of the times is inseparable from the increasingly sound protection and development mechanism. Like many intangible cultural heritages, Li Jin used to be a skill living in daily needs. With the passing of time, it has become an art that needs to be inherited and protected. It is faced with such realistic problems as who will inherit, who will design and who will promote it. In this regard, Hainan Province has formulated a series of measures to strengthen the systematic protection, creative transformation and innovative development of Lijin, such as improving the construction of the provincial Li ethnic cultural and ecological protection zone, strengthening the identification and management of Li brocade inheritors, and encouraging social forces to organize and carry out creative design training in line with market demand, It not only overcomes the problem of lack of successors for Li Jin inheritance, but also builds a platform for inheritance, makes the brand bigger and injects vitality.
The design of fashionable, trendy and young style is the key to the integration of ancient Li brocade into modern life. If we say that Li brocade inherited in the past mainly focused on practical functions, then today's Li brocade which can spread is more prominent in its cultural and creative attributes. To fully understand and excavate the cultural symbol value of Lijin and form a complete chain including interpretation, dissemination, display and brand building is the only way to enhance the overall image of Lijin. In this regard, Li Jin has carried out effective exploration. Li Jin's appearance in several international fashion weeks shows a broad space for the combination of tradition and fashion. Through holding Lijin cultural and creative design competition and so on, we support the product development, production process innovation and packaging design of Lijin, and a lot of Lijin cultural and creative products with aesthetic and practical features have emerged in the market. The next step is to strengthen the design and creation with Li Jin as the core element, enrich the product system, and improve the added value of products and brand reputation on the basis of full investigation of consumer demand.
Excellent traditional culture is the collective memory of generation after generation, and it is also the combination point of cultural tourism integration and the new power of industrial development. With clear water, blue sky, coconut wind and sea charm, Lijin, Hainan Province, which has gone through thousands of years, is constantly shining with new era glory.
(source: People's daily)