Home >

Industrial Cluster: Firm Confidence In The Development Of Footwear And Clothing Industry Is A Sunrise Industry Forever

2022/5/18 19:23:00 0

Liu XiaotaoWenzhou City; Shoes And Clothing

Recently, Liu Xiaotao, Secretary of Wenzhou municipal Party committee, led a team to investigate the development of the two major industries of shoes and clothing, and presided over a symposium. He stressed that the footwear and clothing industry is a sunrise industry forever. We should strengthen our confidence in development. We should not only base on the current situation to help enterprises to relieve difficulties, but also focus on the long-term revitalization and development, accelerate the industrial transformation and development, and work together to promote Wenzhou's footwear and clothing industry to revive its momentum and create brilliance with concrete actions and measures.


The entrepreneurs who participated in the forum include:

Mr. Chen, chairman of the board of directors of Zhejiang Aodong Garment Co., Ltd., Mr. Chen yinglei, chairman of Zhejiang AoXiang International Clothing Co., Ltd., and Mr. Chen yinglei, chairman of Zhejiang AoXiang International Clothing Co., Ltd Zheng Laili, President of Kangnai Group Co., Ltd., pan Jianzhong, chairman of Juyi Group Co., Ltd., Yu Rongyue, chairman of Desai Group Co., Ltd., and Ni Xiuhua, chairman of Zhongyin Fashion Co., Ltd.


Before the forum, Liu Xiaotao and his party paid a special visit to SEMAR group and Juyi group to observe the technological innovation, talent introduction and education, intelligent manufacturing, brand marketing, etc., and fully affirmed the enterprise's practice of concentrating on innovation and development and walking in the forefront of the industry.

When communicating with entrepreneurs, Liu Xiaotao pointed out that the key to continue to expand and strengthen the footwear industry cluster is to accelerate the upgrading of the level of energy. He encouraged enterprises to strengthen the leading role, benchmarking the leading enterprises in the industry, taking the lead in building research and development platforms, industrial alliances, etc., and strive to be the main chain enterprises to enable the development of the industrial chain. At the same time, we should establish the concept of "supply creates demand", focus on new technologies, new formats and new models, and lead and create new hot spots of demand through supply side structural reform, so as to better meet the people's yearning for a better life.

Liu Xiaotao inspected the innovation and development and production and operation of the enterprise in Senma group.

Later, Liu Xiaotao invited representatives of shoe and clothing industry associations and enterprises to discuss and exchange views. Based on the actual development situation, the entrepreneurs participating in the meeting made suggestions and suggestions on the improvement of industrial agglomeration, the guarantee of factor resources, the ecological optimization of industrial chain, the introduction and cultivation of professional talents, and the promotion of regional brand.


Qiu Guanghe: the way out of the industry should be aimed at

"Characteristic industry", "regional brand"

"Wenzhou clothing industry cluster has not yet started regional brand. The future industry competition must be the competition of industrial cluster! Objectively speaking, Wenzhou does not have the unique political advantage and siphon effect as" north, Shanghai, Guangzhou, Shenzhen and Hangzhou ". Therefore, I think the way out is to aim at" characteristic industry "and" regional brand ". For example, Cao County, which was very popular last year, launched the regional brand of "Hanfu industry cluster" in China, contracted 70% of the national performance costumes and one third of the Hanfu, which not only effectively attracted talents, but also stimulated the vitality of the city

   proposal

1. Pay more attention to the transformation and upgrading of traditional industries.

We should not only do a good job in the top-level design of industrial planning, but also actively strive for policies from the state and the province. Starting from the aspects of industrial transformation, talent training, financial capital, infrastructure construction, scientific and educational innovation, and digital transformation, we should comprehensively enhance Wenzhou's attraction and competitiveness for external resources, and effectively improve Wenzhou's regional core competitiveness.

Second, we should support local advantageous enterprises to become stronger, bigger and better.

We should also give preferential policies to headquarters enterprises and invisible champion enterprises that persist in Wenzhou for a long time to ensure that they stay in Wenzhou.

3. It is suggested that 1-2 distinctive and advantageous industrial categories should be selected in Wenzhou, and efforts should be concentrated to build them into regional brands that are well-known in China and even in the world. With the regional brand effect, siphon more high-end talents and social resources.

Fourth, we should write the article "the return of Wen Shang".

The global Wenzhou business is the most unique resource in Wenzhou. It is suggested to create a good fashion brand, hire special consulting experts, and really formulate a set of scheme to balance the interests of various parties to introduce Wenzhou business, and create a good social atmosphere of "setting headquarters in hometown, investing in hometown, building hometown and returning home".


   Shen Yingqin: gathering industrial advantages and boosting regional brand development

proposal

Focus on the core industry and do a good job in Category I

Wenzhou suit is the pronoun of "ingenuity and intelligence" in Chinese clothing. It enjoys a high reputation both at home and abroad. It is a category that can not be compared with other clothing developed regions and can not be surpassed at present. In recent years, Wenzhou women's suit market share continues to expand and win good reputation, which injects new impetus into the development of the industry. Taking suits as the dominant category, Wenzhou is positioned as the "capital of suits in China", forming a trend of agglomeration. At the same time, taking advantage of China clothing association and other national industry organizations, it introduced "China gentry clothing festival", and applied for Wenzhou as a permanent venue, which was held annually and continuously promoted. So as to lay a solid foundation for regional brand construction.

Second, gather industrial advantages to boost the development of regional brands.

The fashion customization with suit category as the core has become the advantage of Wenzhou. Through the fashion customization as the starting point, promote the regional brand construction of Wenzhou clothing, and enable the development of other categories from point to area. Because fashion customization is the fusion of branding, digitization and personalization, it can also be extended to the field of professional wear, school uniform and labor protection clothing, so as to realize the coverage of all kinds of fashion products. It is suggested to further deepen the creation of exclusive IP in the form of national touring exhibition, National Forum and professional press conference, and promote it nationwide, comprehensively promote and expand the influence of Wenzhou fashion customization in the country and even the world, and enable the construction of Wenzhou clothing regional brand.

Third, linkage fashion Wenzhou people resources, strengthen the sustainable development of regional brands.

The high-quality promotion of regional brands needs to be grasped, gathered and borrowed. There is a trend unique to Wenzhou, that is the powerful Wenzhou people who are fashionable abroad. In the past, because we did not have the ability of regional brands, we did not have the opportunity to link this powerful resource. Through the construction and grafting of regional brands, we could create more cooperation opportunities, incubate and breed more enterprise brands, and then promote the growth of consumer brands and realize the linkage development of the whole industry.


Chen Longqiu: build a fashion industry cluster platform,

High quality development of enabling shoes and clothing industry

"Clothing is a golden card of Wenzhou. The miaoguosi clothing market in the 1980s and Huanglong garment surface accessories trade city in the 1990s witnessed the birth of the first batch of national well-known clothing brands in Wenzhou. The slogan" wear in Wenzhou, fashion Wenzhou "is well-known throughout the country, triggering a nationwide upsurge of learning from Wenzhou."

   proposal

First, attach importance to the transformation and development of the clothing industry.

Although the clothing industry is a traditional labor-intensive industry, it is the dominant industry and pillar industry of Wenzhou, which is the foundation. The clothing industry is a sunrise industry with a large market space and still has a bright future. Around the goal of building a 100 billion level industrial cluster, we should make a new round of transformation and development planning, accurately locate, scientifically layout, reconstruct the industrial chain supply chain, and give full play to the efforts of the whole society to open up regional industrial brands.

Second, attach importance to the planning and construction of professional markets.

Wenzhou garment industry started and prospered because of the market. The professional market plays an important role in boosting the development of clothing industry, promoting employment, enriching people and increasing income. Wenzhou's clothing, shoe leather and other industries, the existing block market does not gather, can not adapt to the industrial iterative innovation and development, Wenzhou has no clear professional market layout planning. At the same time, it is necessary to formulate supporting policies for clothing industry and form a corresponding market management platform.

Third, attach importance to the exhibition and festival activities.

It is suggested to increase the introduction of "national brand" clothing exhibition to be held in Wenzhou, support the chamber of Commerce and clothing market business platform, carry out brand exhibition and exhibition activities such as "Wenzhou men's wear in China", "men's wear Festival", "99 custom week" and other brand exhibitions, so as to enhance the national and global popularity and influence of Wenzhou clothing regional brands.

At the moment of revitalizing industrial upgrading and innovative development, we should strengthen the fashion center in the core area of Ouhai high-speed rail new town, make full use of the supporting advantages of high-speed, high-speed rail, airport and other transportation hubs, logistics parks and industrial parks, build a fashion complex of clothing industry, build a never-ending Canton Fair, develop night economy, and promote collaborative promotion of clothing, glasses and trade port, Seize the opportunity, linkage upstream and downstream development, agglomerate industrial strength, and enhance the status and weight of Wenzhou garment industry in China and even the world.


   Huang Ruidong: building nests to attract talents

proposal

First, build nests to attract Phoenix and attract talents to return.

In terms of talent demand of clothing industry, two different ways can be adopted to solve the shortage of structural talents on the basis of investigation. For high-end talents, on the basis of providing relevant social welfare policies, we should create a good urban fashion atmosphere and life circle to help enterprises attract and retain talents. For the production front-line technical personnel, we should improve their social status, such as issuing some certificates for recognition, improving their living environment, such as building more secure apartments, increasing the support for the point enrollment policy for the children of foreign employment, especially blue collar talents, and leaving one child and three or four new wenzhou people to increase their happiness.

Second, seize the opportunity of "the number of talents engaged in the" 5 + 5 "industry has increased significantly, and the proportion of manufacturing employees has reached 50%", and based on Wenzhou local universities, vocational colleges, technical schools, etc., increase the cultivation of pilot demonstration parks.

Third, improve the competitiveness of the industrial chain.

During the epidemic period, the whole supply chain system was almost paralyzed. Fabric delay and outsourcing factory shutdown caused insufficient production capacity and delayed goods. External high-quality flour and auxiliary materials suppliers cannot enter, and Wenzhou local flour and auxiliary materials market can not meet the demand. Therefore, it is urgent to form a cluster effect of high-quality enterprises in the upstream and downstream of relevant industrial chain to enable the development of the industry. Open up the industrial chain, provide a good market environment for the clothing raw materials market, such as noodles and accessories, and promote the relationship between supply and demand.


   Chen Huiting: helping enterprises to recruit and reduce labor costs

proposal

First, the clothing industry chain will be concentrated together to make it bigger and stronger to facilitate enterprise R & D and design.

Wenzhou garment industry should form a large-scale and high-grade industrial base like Guangzhou and Hangzhou, and it should be supported by a mature industrial chain. Only in this way can we attract talents and customers from home and abroad to Wenzhou. We hope that the government will increase its efforts to actively build nests and attract talents and talents, so that we can do a solid and effective job.

Second, the government should find a way to gather professional and technical personnel of clothing, lead college students and junior college students to engage in front-line technical work, and solve the problem of enterprise employment difficulty.

Liu Xiaotao urged the relevant departments to carefully sort out the research and implement the golden ideas one by one.

   Liu Xiaotao pointed out that:

The "13th Party Congress" is the best way to revitalize Wenzhou's industry. Shoes and clothing industry is a sunrise industry forever. It will leverage the broad market and consumption potential to comply with the personalized and diversified development trend of different groups.

   We should strengthen our confidence, grasp the laws of the industry, identify the advantages with characteristics, and realize a new leap in industrial development in the process of being stronger, better and better. current In particular, we should strengthen the assistance to enterprises, pay attention to the smooth chain and guarantee supply, make full use of the policy dividend, fully implement the "30 warm policy" and other preferential measures, "one chain, one policy and one plan" to accurately solve difficult problems, and the government and enterprises work together to overcome difficulties and overcome difficulties and turn them into opportunities.

   Liu Xiaotao stressed that:

To promote the revitalization of the footwear and clothing industry, we should focus on the long-term, strengthen the special class service and the linkage between government and enterprise, and step by step, revitalize and create brilliance.

specific We should strengthen planning guidance In depth study of the industrial development direction, layout optimization and other issues, establish and improve the industrial map and development plan, establish the theory and practice, and polish the gold card of "wearing in Wenzhou".

   To create a good regional brand To find the breakthrough point and outbreak point, focus on the characteristic development, industry support, platform promotion and other articles, fully demonstrate the high quality, fashion and influence of Wenzhou shoes and clothing brand.

   We should do a good job in ensuring the elements To strengthen the support of land, capital and talents, government and enterprises should work together to create platforms for R & D, design, supply, trading and exhibition, and vigorously develop producer services.

   We should strengthen innovation and development To give full play to the main role of enterprise innovation, accelerate scientific and technological innovation, brand innovation and mode innovation, and extend the "smile curve".

   We should strengthen internal and external linkage We should make full use of the two markets and resources at home and abroad, strengthen the integration and interaction between Wenzhou people at home and abroad, new and old Wenzhou people, gather wisdom and join forces, and embrace a bright future for the revitalization and development of the footwear and clothing industry.

 

  • Related reading

Local Hot Spot: The Output Value Of Susong Textile And Garment Industry Exceeds 10 Billion Yuan

Local hotspot
|
2022/5/16 16:28:00
82

The Opportunity Of Integrating Wu Embroidery With Kirgiz Embroidery

Local hotspot
|
2022/5/12 16:42:00
5

Ganzhou CPPCC Delegation Visited Shishi To Investigate The Development Of Textile And Garment Industry

Local hotspot
|
2022/5/11 21:18:00
0

Shishi Technology Innovation Is Favored By Printing And Dyeing Enterprises

Local hotspot
|
2022/5/9 22:18:00
0

Changshu Express: How To Create Brilliance For Future 100 Billion Level Industrial Clusters

Local hotspot
|
2022/5/9 21:59:00
17
Read the next article

International Observation: The Market And Inflation Force The United States To Cancel The Tariff On China

In 2018, trump, in office, announced that the United States would impose tariffs on China's goods, and announced the list of tax increases in three batches, the first of which was the first