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How Can Twitter E-Commerce Help Businesses Do Long-Term Business?

2022/6/6 16:03:00 340

E-CommerceClothing BrandFashion Clothing

From "interest e-commerce" to "all-round interest e-commerce", the exploration of e-commerce formats has been accelerated.

On May 31, Shuo Yin E-commerce The second ecological Congress was officially held online. At the meeting, Wei Wenwen, President of shuoyin e-commerce, said that the interest e-commerce was upgraded to the whole area e-commerce stage, and the diversified needs of users for a better life were met by covering users' full scene and full link shopping needs; Through short video and live content, shopping mall, search and other fields of collaborative interoperability, business for businesses to bring new growth. At the meeting, Shuo Yin e-commerce also synchronously upgraded the fact business methodology to fact + global business system. Through the collaborative efforts of the content field, the central field and the marketing field, it has united front operation position for businesses and realized the full link coverage of consumers.

According to the official introduction of Shuo Yin e-commerce, so far, Shuo Yin E-commerce It has become one of the largest online business positions of 220 network top brands. It can be found that Shuo Yin e-commerce has long been not only a sales channel for merchants, but also a long-term operation position of the brand.

Mature enterprises usually have more resources for trial and error, but for the majority of small and medium-sized businesses, how to overcome the cold start-up stage of early-stage operation and realize "from 0 to 1" steady operation is the difficulty in the practical operation process, and it is also the key for small and medium-sized businesses to recognize the value of shaking tone e-commerce platform.

In the special period, the platform's support for small and medium-sized businesses is more urgent and important. In the near future, the small and medium-sized businesses are also trying to support the small and medium-sized businesses through a series of favorable policies.

A number of incentive policies for businesses to restore production escort

Influenced by 618 and double 11 shopping festivals, June and November of each year are the concentrated outbreak period of e-commerce consumption in the whole network, and become the busiest time node for brand merchants. Generally speaking, the product and marketing preparations of these two shopping festivals are usually planned 3-4 months in advance, or even one year in advance.

However, due to the impact of the special period, 618 this year has been covered with more uncertainty. It is not difficult to foresee that in addition to the large contraction of mass consumption on the demand side, a large number of small and medium-sized businesses on the supply side also have multiple resistance such as cash flow, production resumption, inventory and logistics.

To help businesses return to work and production, Shuo Yin E-commerce On May 15, this year, the "business recovery escort plan" was launched, which invested 2.5 billion in flow subsidies and more than 200 million yuan in consumer coupons subsidies. It also launched nine assistance measures in policy support, platform activities, logistics support and customer service lines for businesses affected by the epidemic. At the same time of protecting the rights and interests of consumers and experience, it can help businesses to resume production and production.

It is understood that the "business recovery and escort plan" of shuoyin e-commerce has been continuously implemented in a special period, covering more than 100 counties and cities in Shanghai, Beijing, Wuhan, Changchun and Shenyang, and will be adjusted dynamically according to the changes of the epidemic situation.

At the same time, for new businesses settled in from May 10 to July 9 this year, the shaking tone e-commerce has also launched a series of new policies. New businesses can enjoy the rights and interests of enterprise number certification, free course training, free tool trial for 90 days and other basic rights and interests. On the basis of basic rights and interests, you can also get a traffic coupon of up to 500 yuan if you log in to Zhendian PC task center to participate in growth tasks.

In addition, in view of the outbreak of online consumption from May to June, Shuo Yin e-commerce also released the information of hot recruitment categories and launched more business growth incentive policies. According to the information of popular recruitment categories, the e-commerce companies at present include men's bags Women's wear In addition to the basic rights and interests, they can complete the corresponding tasks within 30 days. They can get 1000 yuan of free coupon and 500 yuan of commission discount.

Under the multi pronged incentive policies of many businesses, the shaking tone e-commerce can help small and medium-sized businesses enter into the normal operation more quickly, and gain more business results in the tremolo e-commerce platform.

Launch Beidou plan to help businesses break the business situation

Interest e-commerce mode is to generate accurate sales transformation by means of users' interest in content. It can be found that under the mode of interest e-commerce, the shaking tone e-commerce can help brand businesses reach the crowd that is difficult to reach by traditional investment, and help brand businesses open up market increment. It is also precisely because of this, Shuo Yin e-commerce is becoming the core business operation position of more and more businesses.

In this conference, Wei Wenwen said that in the past year, the Gmv of the trembling e-commerce business was 3.2 times higher than that of the same period, and more than 10 billion products entered thousands of households through Shuo Yin e-commerce. Behind this, there are more than 200 million short video content and more than 9 million live broadcasting by e-commerce every month. In the past year, there are 1.8 million new e-commerce companies.

It can be seen that the e-commerce ecology of chattering sound is developing rapidly, which also gives a large number of enterprises opportunities in the flow end, commodity end and service end. At the same time, shuoyin e-commerce clothing industry also launched the "Beidou plan" for small and medium-sized businesses. Through nine supportive rights and interests, it helps small and medium-sized businesses in China's clothing industry to grow into high-quality emerging businesses. According to the official introduction, the "Beidou plan" is expected to support more than 20000 businesses in 2022, and more than 10000 businesses will soon become "Beidou star".

Since the launch of "Beidou plan" in 2022, more than 5000 high-quality merchants with monthly income of 100000 and 500 with monthly income of 1 million have been hatched. For example, one twitter e-commerce business disclosed to future consumers that with the support of the "Beidou plan", through the continuous "video + live broadcast" dual pronged approach, the shaking tone e-commerce has been able to achieve an average sales of 80000 per game, and the relevant data is still improving steadily.

In the field of traditional e-commerce, there are often obvious head effects, which makes the survival of small and medium-sized businesses increasingly difficult. However, the interest e-commerce mode enables each business to attract the corresponding target groups through the content of interest. At the same time, the launch of the "Beidou plan" also means that the platform will accurately release business opportunities for small and medium-sized businesses. It is expected that more small and medium-sized businesses will grow rapidly in the tremolo e-commerce.

  Seize the new wave of consumption and enjoy multiple incentives

With the display of personalized aesthetic and diversified interests of young consumer groups, consumption also has an obvious circle development trend, which also promotes the rise of a large number of emerging brands. When people are actively attracted by the circle interest, interest e-commerce is obviously an effective way for emerging brands to find circle targets.

For example, according to the 2021 white paper on user insight and content ecology of the beverage industry, which is published by a large number of calculations, the drinking rate of Chinese women has now reached about 30%, and female consumers who know how to enjoy the freedom of slight drunkenness and take pleasure in their own needs first have promoted many unconventional vertical liquor markets, such as red wine, sparkling wine, liqueur, rice wine, fruit wine, etc. This also led to many liquor companies to seize the "girl wine", "good night wine", "slightly drunk little sweet water", "high appearance and low alcohol wine" and other circle interest labels to attract the attention of target users.

In other words, tremolo e-commerce provides a brand-new user touch scene for wine companies, and opens the market for new incremental groups such as female users. But this kind of market is obviously different from the traditional liquor market, also contains more marketing space to be explored. The drinking habits of young users in tremolo e-commerce may lead the consumption trend of the public. However, when new beverage businesses settle in the e-commerce platform, they can also enjoy more benefits and incentive policies.

For example, the fast-paced life of young people, as well as the worry about their early years, have also stimulated the rapid development of tonics in recent years. At the same time, the young people's recognition of Chinese traditional culture promoted the rise of Chinese nourishing. In addition to xiaoxiandun, yanzhiwu and other bird's nest tonic brands, traditional tonic products such as glue and sea cucumber are also undergoing a brand and modern transformation, gradually changing the situation of "category without product" in the original tonic products. According to public information, xiaoxiandun has accumulated more than 100 million yuan of Gmv and achieved 8000w + brand exposure.

After people pay more and more attention to health, tonic undoubtedly has a broad market space, and Shuo Yin e-commerce is also becoming an important business platform for traditional tonic brand transformation and new user groups. Now, new businesses in the category of tonic food can also get the incentive to enter the e-commerce platform.

In the process of growing and growing, more and more e-commerce companies have gained brand recognition. Now, the shaking tone e-commerce has officially upgraded into the whole area interest e-commerce stage, which can meet the diversified needs of users for a better life by covering the whole scene and full link shopping needs of users; Through short video and live content, shopping mall, search and other fields of collaborative interoperability, business for businesses to bring new growth. in other words, Shuo Yin E-commerce It has brought more space for the brand to play. In the future, more and more high-quality brands may be born in tremolo e-commerce.

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