Italian Show: Holding A Big Show In The Museum Makes The World Subvert The Imagination!

In the middle of the 13th century, it was built by the emperor Apulia on the boundless plains of Italy. Violante, Frederick's illegitimate daughter, once married here. The castle was also used as a prison. In 1966, it was listed as a world heritage site by UNESCO.

The castle was abandoned in the 17th century. Some of its marble and carvings were taken away. Shepherds and bandits used to make it their home. In 1876, the castle was owned by the state.

Last month, gucci held a fashion show in the early spring of 2023 at Castel Del Monte. The theme of the show is "gucci cosmogonie", which means exploring the origin of the universe and interpreting the mysterious power of the universe.

Sequins, feathers, rhinestones, beads, silk thread... Designers and embroiderers present the ancient constellation images through their exquisite craftsmanship, giving Gucci a more mysterious beauty. Alessandro Michele shows us his fascination with cosmology, and everything is shining like stars.

Gucci's release show was held at 20:00 local time in Italy. When the show started, the moonlight was shining on the castle of Monte. The lamplight again shone the complicated and ancient astrolabe on the outer wall of the castle, showing a beautiful star river.

"I don't think the castle should be silent, it has to live and celebrate as it was built," Alessandro Michele said

This season, Gucci's choice of structure, fabric and handicraft is more amazing and rich, with modern urban style and retro style, which makes people feel as if they have passed through the romantic period of the middle ages.

But more interesting than fancy clothes is the location of the show, which is known as "the most beautiful castle in Italy".

The floor plan of Monte Castle presents a completely symmetrical octagon. Looking at any side, it will look like this. It is a perfect combination of ancient Greek Roman style, Eastern Islamic style and Nordic Cistercian Gothic architectural style.

Monte castle is not only an octagonal building with eight towers and eight rooms on each floor. In some mysterious theories, 8 represents the infinite in horizontal and vertical directions, or the foundation of cosmic power.

It has to be said that Alessandro's eyes are really spicy, and the image of Monte castle is carved on the back of Italy's Penny euro.

Alessandro also used his self-cultivation wisdom to convey Gucci's Renaissance aesthetics to us. Gucci's early spring series will be released in some special historical and cultural sites.

Since Alessandro became Gucci's creative director in 2015, he has made a lot of money out of the cloud group. He makes the old Gucci in the eyes of the public become one of the most popular brands of contemporary upstarts. The unique aesthetics of retro and trend and Renaissance can always impact the taste of young people today.

Alessandro Michele was born in the winter of 1972 in Rome, Italy. His mother was engaged in the film industry, and his father loved sculpture. Living in Rome, he was greatly influenced by art since he was a child. Later, he studied in Rome Institute of fashion, one of the world's top universities. After graduation, he worked as an accessory designer in Fendi.

After joining Gucci in 2002, he stayed for 10 years. He was once the creative director of the leather goods division and was promoted to deputy director of the then creative director Frida Giannini in May 2011.

And the way that this guy in Italy, with his interpretation of the ancient way of thinking, was quickly captured by the Italian way of thinking.

Alessandro's innate talent and deep understanding of the company and the entire design team have enabled him to implement his new creative direction quickly and seamlessly. As we all can see with naked eyes, he captured not only the fashion circle, but also the millennials who are leading the current market.

Marco bizzarri, President and CEO of Gucci, commented to him: "Alessandro Michele's appointment as Gucci's new creative director is based on his contemporary vision that he can actually embody for the brand. Alessandro and I have fully agreed on a new vision that Gucci urgently needs."

He has always been exploring some boundaries that never existed, including the uncertainty of his complex aesthetics to the market, the ambiguous relationship between high-end fashion and street clothing, and the subversion of traditional show. He is a disruptor, a creator and a subvert.

Alessandro is in charge of Gucci for the seventh year. In the past seven years, fashion itself has undergone qualitative changes - from high-end fashion house to the street, and then back to high-end fashion from the street.

However, it seems that only Alessandro's design has not been affected and has always adhered to his own design philosophy: gender free, pluralistic, inclusive and unified. Balance and creation are carried out on the two sides of opposite and opposite, and a bridge is built between the past, the reality and the unknown.

Alessandro Michele is trying to change the world. In the words of Silvia Calderoni, an Italian actress and artist, she is like: "strange pedestrians; colorful neighborhoods; and an elusive 'self'..."

The existence of Alessandro has reshaped Gucci's 280 year old brand image and won a place in the luxury market.

Fran ó OIS Henri Pinault, President and chairman of Kaiyun group, also said: "Alessandro Michele's outstanding talent and vision can bring Gucci a brand-new perspective of modern trends, thus leading Gucci to open an exciting new chapter in brand history."

There is no doubt about Alessandro's talent. Gucci's elements of retro aesthetics, multi culture, creative planning and cross-border cooperation of artists, which attract countless young people to "stir", are becoming the core direction of the brand in the future.

Alessandro always likes to bring early spring works every season to these ancient and mysterious places and roam in the rich atmosphere of religion, art and history.

Rome never lacks tourists. People from all over the world pay homage to this oldest museum, and Alessandro Michele is the same.

In Gucci's early spring 2019 series, Alessandro Michele chose the show at the ancient Musei Capitolini Museum in Rome.

The museum has a large collection of ancient Roman sculptures, tapestries, coins, precious stones, medieval and Renaissance art, precious stones, coins, etc., as well as masterpieces of Titian, Tintoretto, Rubens, Caravaggio and so on.

The bleak sculptures are matched with a show where the power is cut off at the beginning of the show. The guests must turn on their flashlights to watch the show. It's really weird and archaeological.

The models, in Gucci's gowns and cloaks of the season, roam through the darkness, and are even a bit like the collective resurrection of a museum sculpture.

In the middle ages, after the Renaissance, Baroque's exquisite interior decoration, ornate ceiling carving, and murals depicting the history of ancient Rome fill every inch of the palace. It's no wonder that Alessandro Michele chose "power off" for such a treasure Museum.

Maybe it's all due to alessaro's "rebellious" behavior, which he should not be regarded as a "black hole" brand. However, the museum is only his "routine operation". Who could have guessed that Gucci would show in the real cemetery?

Cemetery before reconstruction

Alessandro Michele was transformed into a graveyard of Gucci show, with ancient stone coffins scattered on both sides... It also shows the willful and rebellious mind of Alessandro Michele who is unwilling to be secular.

In Les alycamps in Arles, France, models wear masks and come out of the smoky atmosphere in the mysterious and gloomy back music. The boundary between modern and ancient was broken by Alessandro Michele!

At that time, Van Gogh also drew a painting for the cemetery, which aroused people's infinite emotion for legendary romantic figures and triggered the nostalgia of visitors and audiences. It seems treacherous, but it does not violate the rules when it appears on the Gucci show.

The show also generated a lot of negative press for Alessandro Michele, but he stressed: "this is Gucci's Paradise: I want to stay, I want to feel, I want to turn this small swimming pool into an ocean." It also proves his firm belief in "rebellious aesthetics" for brands.

With the precipitation of previous release shows, Alessandro Michele felt more freedom when designing the series, thus giving the series a more natural rhythm.

Alessandro Michele said: "I'm trying to interpret more of the culture and fashion that belongs to young people today." No madness, no survival.

Alessandro Michele's talent and talent in the selection of the show site is obvious, and he has also been in love with the stormy Westminster Abbey for thousands of years.

Westminster Abbey, located on the North Bank of the Thames River in London, was built in 960. It was originally a Benedictine monastery and became an Anglican Church after 1540. In 1987, Westminster Abbey, together with Westminster Palace and St. Margaret's church, was listed as a world heritage site.

The architectural style of Westminster Abbey is Gothic, and several spires inlaid with colored glass are juxtaposed together, which is unique and moving.

In the middle of the beautiful stained glass church of Westminster Abbey, there is a crowded graveyard where many great people are buried. In the innermost Chapel of Henry VII, there are the tombs of the tragic Queen Mary, the young Edward V and his brother who were killed in the tower of London.

Prince William and Princess Kate's wedding ceremony was held in Westminster Abbey. Gucci chose to hold a show here. The collision between the ancient church and avant-garde fashion, the contradiction between Italian sentiment and British solemnity, and the models in gorgeous clothes walking through the Gothic style brick by brick, the mysterious and sacred painting surface is worth making this show go down in history.

Alessandro Michele said: "every piece of clothing vibrates with the tension of wisdom and against the standard. It's a rebellion against stereotypes, and it's an inalienable right to strive for difference."

Contradictions, fun, diversity, what is good-looking, what is fun, then put in together. Today, the seemingly absurd design of Gucci is the key. We have to admit that this bold and adventurous designer has not only successfully "revived" Gucci, but also made it one of the most popular and profitable brands in the world.

In Alessandro Michele's world, death, evil and taboo can be linked to beauty. The answers he handed over to Gucci were never disappointing, and every time they were surprises.

As an out and out romanticist, Alessandro Michele has been practicing his talents, wisdom and thinking to bring new experiences of fashion and Renaissance to the public. As long as there is Alessandro Michele's figure, it is like a Pandora's box which is always in turmoil. You can never guess what surprise he will bring you next moment.