Attention: Investigation And Analysis Report On The Development And Consumption Trend Of China'S Clothing Industry

According to the data of the National Bureau of statistics, in 2021, the retail sales of clothing goods of units above the designated size in China will reach 997.46 billion yuan. During the epidemic period, the state issued policies to promote the development of the clothing industry and promote consumption policies, and the industry has been significantly improved. China's clothing enterprises are gradually developing towards high-end and brand oriented, and it is expected to reach 1107.18 billion yuan in 2025. The rise of domestic products boosts brand upgrading. With the enhancement of consumers' national confidence and the rise of the younger generation of consumer groups, consumers' recognition of Guochao brand has increased. With the rapid development of China's economic construction and urbanization, generation Z has a good consumption base and is more likely to accept the "national trend" and "national style". It has gradually become the main consumer group in the clothing market.

　　 The research in this report involves enterprises / brands / cases

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In 2021, the retail sales of clothing goods of units above the quota in China will reach 997.46 billion yuan, and will reach 1107.18 billion yuan in 2025

According to the data of the National Bureau of statistics, in 2021, the retail sales of clothing goods of units above the designated size in China will reach 997.46 billion yuan. During the epidemic period, the state issued policies to promote the development of the clothing industry and promote consumption policies, and the industry has been significantly improved. China's clothing enterprises are gradually developing towards high-end and brand oriented, and the national acceptance is gradually improved, which is expected to reach 1107.18 billion yuan in 2025.

More than 60% of consumers choose online consumer clothing products, and nearly 70% of consumers prefer casual clothing

According to iimedia research, the proportion of online and offline consumption of clothing consumers in 2022 is 62.0% and 38.0% respectively; The top three types of clothing consumers' preferences are leisure style, sports style and the style closely following the current season, accounting for 59.5%, 45.6% and 29.0% respectively.

The influence of Guochao brand in the field of clothing is increasing day by day, and "generation Z" has gradually become the main group of clothing consumption

The rise of domestic products boosts brand upgrading. With the enhancement of consumers' national confidence and the rise of the younger generation of consumer groups, consumers' recognition of Guochao brand has increased. With the rapid development of China's economic construction and urbanization, generation Z has a good consumption base and is more likely to accept the "national trend" and "national style". It has gradually become the main consumer group in the clothing market.

The following is an excerpt of the report:

Economic environment of China's clothing industry (1)

The impact of the epidemic on social consumption is significant. In the second half of 2021, the epidemic prevention and control is good, and the retail sales volume of social sales goods is rising slowly. Since March 2022, the epidemic broke out in many places in China, especially the offline retail in Shanghai, Shenzhen and other first tier cities has been impacted, affecting terminal sales. In March and April 2022, the total consumption and retail sales show a downward trend.

Economic environment of China's clothing industry (2)

According to the data, China's per capita clothing consumption will reach 1419 yuan in 2021, with a record high consumption amount. AI media consulting analysts believe that the consumption level of Chinese residents has increased significantly, laying a good foundation for the development of the clothing industry, and the consumer demand of consumers during the epidemic period has shifted to the online, alleviating the impact of the epidemic on the consumption of offline clothing industry.

Investment and financing of China's clothing industry (1)

The number of investment and financing events in China's clothing industry reached its peak in 2017, and showed a downward trend in the following two years. The market recovered in 2021, and the number of investment and financing events increased to 19 in May.

Retail sales of clothing goods of units above Designated Size in China from 2006 to 2025

According to the survey data, in 2021, the retail sales of clothing goods of units above the quota in China will reach 997.46 billion yuan. Affected by the epidemic situation in 2020, some policies to promote the development and consumption of the clothing industry, such as the outline for the development of the textile industry during the 14th five year plan period, pave the way for online sales of enterprises. In 2021, the sales situation of clothing market will be significantly improved. In the future, China's clothing enterprises will develop towards high-end and brand orientation, and the national acceptance will be further improved, which is expected to reach 1107.18 billion yuan in 2025.

China's apparel industry chain

China's clothing industry map

China's clothing industry chain upstream: cotton price

The data shows that the cotton price in October 2021 is 22142.0 yuan / ton. Affected by the epidemic situation all over the country, freight transportation in many places has been blocked, the downstream demand has been under pressure as a whole, the price of pure cotton yarn products has decreased, and the sales loss has increased. The purchase of cotton raw materials is mainly based on rigid demand.

Population and income distribution of China's clothing industry

According to the survey data, consumers in China's clothing industry are mainly composed of young and middle-aged people and "generation Z", accounting for 84.8% in total; Consumer income is mainly concentrated in the range of 5000-10000 yuan and 10001-15000 yuan, accounting for 66.5% of the consumer population.

Overview of China's consumer information industry and clothing purchasing channels

According to the survey data, Chinese consumers purchase clothing from e-commerce platforms (67.9%), followed by offline clothing stores (55.5%). AI media consulting analysts believe that the accelerated pace of life and the convenience and rapidity of online shopping are the reasons why consumers choose to buy clothes online. During the epidemic period, consumers' offline shopping demand shifted to online shopping, and online gradually became the main shopping channel for consumers.

Chinese clothing industry consumers prefer clothing types

According to the survey data, the top three clothing types preferred by consumers in China's clothing industry are: casual style, sports style and style closely following the current season, accounting for 59.5%, 45.6% and 29.0% respectively. AI media consulting analysts believe that casual wear is more comfortable, giving consumers a relaxed and comfortable feeling, more popular with consumers.

Amount and frequency of consumer spending in China's clothing industry

According to the survey data, the monthly purchase amount of Chinese clothing consumers is mainly distributed in 201-600 yuan, accounting for 58.5% of the total; The monthly purchase frequency was mainly distributed in 2-3 times, accounting for 62.7%. AI media consulting analysts believe that China's clothing industry consumers have strong consumption power and are willing to spend on clothing.

Consumer satisfaction and online consumption pain points of China's clothing industry

According to the survey data, 80.5% of consumers in China's clothing industry scored above satisfaction; Customer service (56.1%), product description (47.6%) and return / exchange and refund (42.1%) were the top three pain points of online consumption.

AI media consulting analysts believe that Chinese consumers are more satisfied with the clothing industry, but still need to improve service and after-sales.

Consumer goods of female groups in China's clothing industry

According to the survey data, the top three categories of Chinese female clothing consumers are: dresses, T-shirts and sweaters; The proportions were 65.3%, 50.4% and 48.7%, respectively. AI media consulting analysts believe that dresses are women's favorite category, and suppliers can increase investment in this type to meet women's consumption preferences.

Purchase amount and frequency of female consumers in China's clothing industry

According to the survey data, the monthly purchase amount of Chinese female clothing consumers is concentrated in 201-600 yuan, with 201-400 yuan accounting for 24.3% and 401-600 yuan accounting for 31.7%; The monthly consumption frequency is concentrated in 2-3 times, accounting for 64.2%.

AI media consulting analysts believe that women spend more on clothing than men, and suppliers should invest more resources in women's clothing and introduce more attractive items.

Change of consumption frequency and amount of Chinese women's clothing industry

According to the survey data, the consumption amount of Chinese women's clothing increased by 38.4% year-on-year and remained unchanged at 47.3%; The consumption frequency increased by 36.5% year-on-year and remained unchanged at 47.5%.

Men's consumer goods in China's clothing industry

According to the survey data, the top three categories of Chinese men's clothing consumers are T-shirt, casual pants and sweater; The proportions were 70.5%, 40.5% and 33.2% respectively. AI media consulting analysts believe that T-shirts are men's favorite category, and more than 30% of the second. Suppliers should pay attention to men's T-shirts to better cater to the men's market.

Purchase amount and frequency of "Z generation" consumers in China's clothing industry

The survey data show that the monthly purchase amount of Chinese clothing "generation Z" consumers is less than 400 yuan, accounting for 20.8% within 200 yuan and 40.3% between 201 and 400 yuan; The monthly consumption frequency was concentrated in 2-3 times, accounting for 69.1%.

AI media consulting analysts believe that the consumption power of "generation Z" consumers is temporarily weak, but as time goes on, suppliers who grasp the consumption preference of "generation Z" are expected to occupy more market shares in the future.

Changes in purchase amount and frequency of "Z generation" consumers in China's clothing industry

According to the survey data, the consumption amount of "generation Z" clothing in China increased by 36.9% year-on-year, and remained unchanged at 47.0%; The consumption frequency increased by 45.0% over the previous year and remained unchanged at 36.2%.

Development trend of China's clothing industry from 2022 to 2023 (1)

Integration of online and offline channels of enterprises

Compared with physical stores, e-commerce needs huge promotion costs, as well as website operation costs, labor costs, etc., which add up to no less than the cost of opening physical stores, and even the rents of shopping malls in many regions are gradually declining. Especially during the epidemic period, consumer demand shifted to online consumption, which slowed down the loss caused by offline consumption. According to the survey data, Chinese consumers purchase clothing from e-commerce platforms (67.9%), followed by offline clothing stores (55.5%).

　 Enterprise digitalization is deepening

At present, the digital transformation of garment enterprises is driving profound changes in production mode, business model and enterprise organization mode. The epidemic situation has given birth to the rapid development of new formats and models, and accelerated the pace of digitalization of enterprises. Garment enterprises actively promote digital transformation. The manufacturing end upgrades the supply chain system through intelligent transformation, single piece flow and flexible production. The design end drives the growth of consumer demand through innovative product design. The consumer side establishes consumer data platform to get through the online and offline sales data, and accurately locates the target population.

　　 Development trend of China's clothing industry from 2022 to 2023

The influence of Guochao brand is increasing day by day in the field of clothing

The rise of domestic products boosts brand upgrading. With the enhancement of consumers' national confidence and the rise of the younger generation of consumer groups, consumers' recognition of Guochao brand has improved. At present, Guochao is rising in many consumer areas, such as clothing, underwear, Hanfu, etc. Guochao products often have a unique "Chinese style" fashion design style, with Chinese traditional culture IP attribute. Guochao brand innovation and creativity has attracted a large number of new generation consumers.

"Z generation" is rising and becoming the main group of clothing consumption

The per capita disposable income of Chinese residents and the proportion of urban population are increasing year by year. Among the "generation Z", a higher proportion of the population live in the city with better material conditions. They consume more brands, have higher value and have stronger viscosity. They are the main force of new brand mining, tasting, spreading and "going out of the circle".