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Insight Into The Data Analysis Of American Students' Back To School Consumption Lifestyle
American cotton company / contribution
Timing:
Back to school apparel consumers said they plan to buy back to school clothing this summer or near the start of school (83%), followed by now / soon (21%), and when my children need it (9%), 5% said they would shop after school.
Spectators:
Among those consumers who don't know whether they plan to buy clothes back to school, the majority (51%) said it was because they planned to buy clothes according to their children's needs, followed by 21% who said they would not normally shop during the back to school season, and 16% were waiting for the return to school uniform discount, Next, 15 percent said they were unsure of their children's schedule for the fall start of school.
Product category:
Of those who need to buy back to school items, nearly 90% plan to buy clothing (87%), followed by school supplies (82%), shoes (81%), fashion accessories (37%, significantly higher than 30% in 2021), electronics (33%) and sports equipment (21%).
Consumption:
The back to school clothing consumer program costs about $520 per person (up 41% from $368 in 2020). Nearly half of parents (48% vs. 39% in 2021) said they planned to buy clothes for themselves when buying back to school clothes for their children this year.
Inflation impact:
Only 10% of back to school apparel consumers said higher prices for gasoline and other goods would affect their budget to buy back to school clothing.
Back to school shopping to physical store shopping:
Back to school clothing consumers plan to buy most of the goods in physical stores (62%, up sharply from 56% in 2021, but still significantly lower than 71% in 2019 before the outbreak), and 38% (down from 44% last year, but significantly higher than 29% in 2019) plan to purchase online.
Purchase channels:
Second, consumers (24%) buy clothes in Amazon stores (32%) and in department stores (32%) in shopping malls, followed by stores (32%) in supermarkets and shopping malls.
influence:
Parents planning to buy back to school clothes for their children said they were most affected by what their children already owned and liked (47%), followed by friends (30%), school policies (24%), social media sites (21%), family members (20%) and shop window displays (17%). When buying back to school clothes, consumers who buy their own clothes by the way say they get inspiration from social media sites (57%), what they already own and like (54%), their friends (48%) and celebrities (25%).
Purchase decision of back to school clothing:
More than 40% of parents (44%) said they made the purchase decision, followed by 46% of parents said they made the decision together with their children, and 10% of parents allowed their children to decide their own clothing purchase.
Category and quantity of clothing products:
Back to school clothing consumers plan to purchase an average of 8 pairs of socks, 7 shirts, 7 underwear, 5 pairs of pants (3 pairs in 2021), 4 pairs of jeans (3 pairs in 2021), 4 pieces of sportswear (3 pairs in 2021), 4 pairs of tight pants (2 pairs in 2021), 3 pairs of shorts and 3 coats.
Favorite clothing:
Nearly a quarter of home shopping parents said their children's favorite clothes for school were jeans (23%), followed by shirts / tops (22%), tights / leggings (19%), shorts (18%) or dresses (14%).
Important elements when consumers seek clothing:
When parents planned to buy back to school clothes, they said they valued comfort (75%), quality (68%), durability (53%), functionality (42%) and Sustainability (36%), compared with 21% last year.
Clothing waste treatment:
Half of the back to school apparel consumers (50%) said they usually donate clothes their children can't wear to charity, followed by gifts (47%, down from 61% in 2021), then to young children (37%), and consignment / community sales (16%).
Second hand clothing:
More than two fifths (46%) of back to school apparel consumers said they would buy second-hand clothing for their children from consignment stores, thrift stores or neighborhood sales. Consumers who buy second-hand back to school clothes say that about 28% of the clothes they buy for their children are second-hand.
Sustainable back to school clothing:
When most parents (53%) plan to buy their children's back to school clothes, they say it is important that their children wear sustainable clothing.
Micro plastic particle pollution:
When most parents (59%) planned to buy back to school clothes, they said they preferred their children to wear clothes made of fiber that did not produce micro plastic particles.
Preference for cotton:
More than 80% of parents (84%) prefer their children to wear cotton clothes. Most of them prefer sportswear (65%) made of rayon (65%) and sportswear (65%) rather than sportswear (61%) of children.
Why cotton:
Most back to school apparel consumers say they prefer their children's clothing to be made of cotton because it's comfortable (70%), soft (68%), good feel (61%) and breathability (54%).
Autumn school schedule:
Most of the back to school apparel consumers (71%) said the current plan for the next school year was to attend school regularly, which was quite different from last year.
Source: Cotton Incorporated lifestyle monitor, June 2022 ™） (sample: 500 Americans)
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