Review Of Fashion Relationship Between Mainland And Hong Kong In China International Fashion Week

July 1, 2022 is the 101st birthday of the Communist Party of China and the 25th anniversary of Hong Kong's return to China. 2022 is also the 25th anniversary of the founding of China International Fashion Week, the leading promoter of China's fashion industry. Over the past 25 years, China's economy has undergone earth shaking changes. Chinese fashion has gradually matured and its influence is growing worldwide. "Cultural confidence" and "Chinese Aesthetics" have become a new trend in the fashion industry. As an important part of Chinese fashion, Hong Kong's fashion industry is symbiotic with the mainland's fashion industry, intertwined, influenced and supported each other, Jointly promote the development of China's fashion, together write a magnificent chapter of China's fashion industry.

Under the influence of "Hong Kong Wind"

Early fashion designers in mainland China

The rise of the fashion industry in the mainland is inseparable from the influence of Hong Kong. After the reform and opening up, Hong Kong, the Oriental fashion capital with developed fashion industry, began to invest in garment processing factories in the mainland to drive the rapid development of garment processing industry chain in the mainland.

Zhang Zhaoda, the designer of the first "Golden Summit Award" of Chinese fashion design, recalled his own experience: "Hong Kong compatriots and fellow villagers have introduced garment factories to us for production. We can see a lot of fresh clothing practices and factors, as well as advanced machinery and equipment." Under this influence, Zhang Zhaoda founded his own fashion brand in 1989, and became the first generation pioneer of fashion industry in the mainland.

In 1997, Zhang Zhaoda, the designer of the first China Fashion Design "Golden Summit Award"

"Oriental Hollywood" Hong Kong radiates Hong Kong's unique fashion style to the global Chinese world through its film and television works and entertainment stars with international influence. "Rouge button", "Ruan Lingyu", "green snake", "in the mood for love", TVB fashion drama, Zhang Guorong, Anita Mei, Maggie Cheung, Chung Chuhong, Zheng Xiuwen... The classic Hong Kong films and Hong Kong stars have not only become the common memory of several generations, but also affected the fashion aesthetic of several generations.

Zhang Guofang and yanrou

Love in love starring Maggie Cheung and Tony Leung

Ruan Lingyu starred by Maggie Cheung

Chung Chuhong represents the image of Hong Kong's fashionable women in the 1980s

Zheng Xiuwen represents the image of Hong Kong's fashionable women in the 1990s

Influenced by the fashion trend in Hong Kong, many mainland designers have special feelings for "Hong Kong". In 1996, the year before Hong Kong's return to China, designers Guo Pei and Sun Jian jointly held a fashion show called "going into 1997", which made a stir. In 2010, Guo Pei was invited to "Hong Kong Fashion Festival · gorgeous show" and became the final designer of "gorgeous show".

In 2010, Xie Feng was one of the mainland designers who went to "Hong Kong Fashion Festival · gorgeous show" with Guo Pei. Xie Feng was the general manager of a fashion company in Hong Kong in the 1990s, and also a designer of Kenzo brand. He founded JEFEN Giffen in 2000 and became the first Chinese designer to hold a personal brand launch in Paris Fashion Week in 2006.

Since then, every year of the "Hong Kong Fashion Festival · gorgeous show", a mainland designer will be invited to present his latest design series: Wang Peiyi in 2011, Qi Gang in 2012, Zhang Chi in 2013, Masha MA in 2014... All of them were outstanding young designers in China at that time.

Wang Yutao, the designer of China Fashion Design "Golden Summit Award", visited Hong Kong for the first time in 1998 to attend the activities of TDC. He was deeply impressed by the international fashion show forms. After 17 years, Wang Yutao was invited to launch the "Hong Kong Fashion Festival · gorgeous show" in 2015 to exchange fashion between the two places as a top designer in the mainland.

Interview with designers in Hong Kong

Q: what kind of fashion influence did you have in Hong Kong in your early years?

Guo Pei The special status of Hong Kong has become a window for us to understand the world at the beginning of China's reform and opening up. In the early 1990s, as an international city, Hong Kong's active culture and fast-paced urban life made Chinese people feel energetic in the 1980s and 1990s. At that time, Hong Kong's films, music and culture all brought fashion messages and triggered a wave of fashion. It was an era of vigorous development, which allowed us to see the world as well as the future.

Guo Pei

Design works of "Hong Kong · gorgeous show" in 2010

Xie Feng Hong Kong has played a great role in China's fashion going out. Hong Kong is an important window for exchanges between China and other countries. Therefore, Hong Kong's role in the development of China's fashion industry is also very crucial. In my opinion, many outstanding Hong Kong fashion designers, as pioneers, have led fashion design from China to the world. On the one hand, their practice has explored the way for more Chinese designers, including me. On the other hand, they have proved that Chinese culture and Chinese fashion from which we have grown are enough to shine on the international fashion stage. As a designer who has worked overseas for many years, the biggest impact of Hong Kong fashion on me is that it makes me feel the culture and identity of Chinese people, and let me firmly integrate the Chinese culture into my design and join the team to promote the strength of Chinese fashion.

Xie Feng

Design works of "Hong Kong · gorgeous show" in 2010

Wang Yutao First of all, the cultural conflicts in Hong Kong, the freedom of design ideas, the understanding of color, the use of simple lines in graphic design, and the blending of eastern and Western cultures have a great influence on me in my school days; Secondly, I visited Hong Kong for the first time in 1998 and participated in the activities of the Hong Kong Trade Development Council. I have never forgotten the show, the walking posture of models, the overall modeling and matching of costumes and hair, and live music.

Wang Yutao

2015 "Hong Kong · gorgeous show" design works

Qi Gang: From the 1980s to the 1990s, Hong Kong's film and television works had a great influence. By watching Hong Kong's fashion, we could understand the international fashion trend. At that time, there was no fashion information. Therefore, the clothing of Hong Kong film, TV and song stars played a great role in my design, and I began to understand the works of famous fashion designers in Hong Kong. I went to Hong Kong for the first time in 1999. I thought everything was very fashionable, including clothes, make-up, hair styles, fashion brand shops, famous shopping malls, night markets... At that time, I went to zhenshuibu to look for fabric in stock. Ha ha.

Qi Gang

2012 "Hong Kong · gorgeous show" design works

Relaxation: Hong Kong's movies, music, shopping environment and food have brought me a lot of fashion inspiration. When I was studying in the UK, one of my best friends came from Hong Kong. He inspired me a lot about my design career. After all, it was at the beginning of 2000. We knew little about fashion brands in the mainland. I didn't know about them when I arrived in the UK. It was my Hong Kong friend who brought me to know some fashion brands and thus had a stronger interest in fashion. At that time, the Hong Kong luxury show released my latest men's wear design. At that time, I was very fond of Gothic dark aesthetics. From the beginning to the end, I used highly mechanized electronic music as the ambient sound. I still remember discussing with the show director how to show models and how to make curtain calls together. At that time, I invited my TVB actor good friend Liang Liewei to give me the finale, He was wearing a black and gold suit. In retrospect, it was a meaningful fashion show.

Zhang Chi

"Hong Kong · gorgeous show" design works in 2013

Influence of Hong Kong buyer's shop

Fashion formats and trends in the mainland

In 2000, the 150 year old Hong Kong Lane Crawford entered the mainland market for the first time, giving mainland designers a new understanding of fashion business model. In 2007, Lane Crawford opened in Beijing's financial street. For the first time, it copied the "buyer's" department store model in Beijing, bringing more than 600 kinds of international designer brand works.

I.T., Joyce and I.T. from Hong Kong have gradually entered the mainland and become the "treasure land" in the eyes of fashion people. Under this atmosphere, mainland fashion designers and fashion practitioners born in the post-80s and 90s can more directly touch the international fashion trend products, and the "buyer's shop" and "designer brand integrated store" modes have also begun to appear in the mainland.

In 2010, "Mint glutinous rice and onion", the first collection store of original designers in mainland China, opened in Beijing, which indicates that the new generation of Chinese fashion designers also have their own format space, and also indicates that Chinese original fashion design has entered a golden age of vigorous development. Nowadays, all kinds of large and small fashion buyer's shops and designer brand integrated stores have sprung up everywhere in China's cities.

China International Fashion Week and

Close cooperation between Hong Kong Fashion Industry

After the return of Hong Kong, the exchange between Hong Kong fashion design industry and the mainland has become more frequent. Hong Kong designers began to hold fashion shows in the north, and China International Fashion Week was the first choice. China International Fashion Week, together with Hong Kong Fashion Designers Association, DRF and other Hong Kong fashion industry organizations, has supported a number of outstanding Hong Kong designer brands to enter the mainland through the special launch of Hong Kong designers, Asahi Asahi · China Fashion Designer Creative Award, and Hong Kong designer showroom, providing the best stage for Hong Kong fashion designers to display in the mainland.

On December 1, 2001, following the "elegant moment · fashion conference of Zhang Tianai and Wang Shengde", Zhang Tianai and Wang Shengde held a fashion conference with the theme of "love and peace" at China Hotel, the official venue of China International Fashion week.

Zhang Tianai & Wang Shengde

On November 26, 2002, Hong Kong designer Deng Dazhi's "mirror flowers and water moon" fashion show was presented in China International Fashion week. His design of guguyui brand works is exquisite in fabric and fine in workmanship. With colorful sea print as the theme, it brings new fashion design concept for spring and summer of 2003 with rich color elements.

On March 26, 2003, the Hong Kong Fashion Designers Association fashion show was held in China hotel. The models displayed the clothes designed by members of the Hong Kong Fashion Designers Association, including Zhou Jinghao, Zhang Meiyi, Xu Jiahua, Yi Jia, Lin Shubin, Li Tingfang, Li Guohua, Ma Weiming, Wen Lixian, Zheng Huiying, Yu Lixuan, Huang Meihua, Yang Yuanzhen, Yang Qibin.

Hosted by China Fashion Designers Association and China International Fashion Week Organizing Committee, Hong Kong designer Wu Feiyan stood out among many outstanding designers and won the title of "China's top ten fashion designers" in one fell swoop.

Five designers from Hong Kong, he Guozheng (2012), Lu shengqian (2013), Liu Mengxi (2015), Huang Ziwei (2016) and Li Guohua (2017) have won the Asahi · China Fashion Designer Creative Award jointly sponsored by China International Fashion Week Organizing Committee and Asahi Asahi Co., Ltd. from 2007, Their design talents were displayed on the catwalk of China International Fashion week.

On April 31, 2013, Zhang Yongyong's fashion series will be more internationalized, which will bring international fashion design to Hong Kong on April 31, 2013.

Design works of "Asahi · China Award" by he Guozheng in 2012

Lu shengqian's design works of "Asahi · China Award" 2013

Liu Mengxi's design works of "Asahi · China Award" 2015

Huang Ziwei's design works of "Asahi · China Award" 2016

Li Guohua's 2017 Asahi · China Award design works

On March 25, 2014, fashion farm Foundation (FFF), a non-profit-making fashion industry promotion agency in Hong Kong, led small and medium-sized enterprises of Hong Kong's emerging fashion products to participate in the "Hong Kong Fashion" fashion event in Beijing.

On July 23, 2015, design Renaissance Foundation (DRF), a non-profit-making fashion industry promotion agency from Hong Kong, led a number of Hong Kong fashion brands to shine in China International Fashion Week with "fashion now" show.

On October 26, 2018, sponsored by DRF, sponsored by bud special fund of industry and Trade Department of Hong Kong Special Administrative Region Government and supported by China International Fashion Week, "fashion now" appeared again in China International Fashion week.

2015&2018“FASHION NOW”

Mainland fashion brands enter Hong Kong stock market

With the continuous development and prosperity of the fashion industry in the mainland, more and more mainland fashion brands and sportswear brands have chosen to go to the Hong Kong stock exchange for listing, which shows that the fashion brands in mainland China have enough strength and attract the favor of capital from all over the world in the Hong Kong capital market. The relationship between the mainland fashion industry and Hong Kong has risen to a higher level.

China's leading sporting goods industry 361 ° was listed on the Hong Kong Stock Exchange in June 2009, completing the upgrading transformation from local private enterprises to international listed companies. After more than ten years of listing, 361 ° has achieved brand transformation and rebirth through a strategic brand reconstruction plan.

361 ° ss22 presents a brand-new trend through the cross-border with "Golden Top Award" designer Liu Yong, tide brand iise, three sports IP and virtual Idol "celix competition"

In October 2013, carbine clothing, founded by Yang Ziming, designer of China Fashion Award "Golden Top Award", was successfully listed on the Hong Kong stock exchange, becoming the first Chinese fashion designer brand to be listed in Hong Kong stock exchange, and continued to carry out brand innovation and transformation.

Kabin brand advertisement by rapper Wang Linkai

Since 1989, Shanshan Group, the parent company of Shanshan brand, has frequently held special exhibitions since it was founded in China International Fashion week. Through the first pot of gold earned in the tide of fashion industry in the mainland, it has gradually developed into a huge group industry involving new energy and new materials. It was listed on the Hong Kong Stock Exchange in June 2018.

Hong Kong entertainers and the mainland

Close cooperation between designers and brands

With the deepening and closer exchanges between Hong Kong and the mainland, the mainland market is booming, and more and more people from the entertainment industry in Hong Kong have gone northward and even rooted in the mainland. Fashion designers in mainland China have gradually changed their choice of fashion brands from mainland China to mainland China.

Many mainland designer brands, such as Guo Pei's "Rose House", Wang Yutao's "beautyberry", Xiong Ying's "Gaia legend", Zhang Yan's "three inch Shengjing", Lanyu's "Lanyu", maobao's "Chico Mao", Chen Dan / Chen Ying's "xunruo", have become the "fashion robes" favored by Hong Kong artists.

Through these excellent designer brands, Hong Kong artists, who have experienced the baptism of international fashion brands, have unlocked the fashion style of new Chinese aesthetics. The fine fabrics, exquisite crafts and design ingenuity with Chinese cultural connotation make them willing to become fans of these designer brands.

The 20th anniversary of Hong Kong's return to China

Beautyberry Wang Yutao

Beautyberry Wang Yutao

Coco Lee (Legend of Gaia, Xiong Ying)

Wan Qiwen (Legend of Gaia, Xiong Ying)

Deng Ziqi (Legend of Gaia, Xiong Ying)

Zhao Yazhi (three inch Shengjing · Zhang Yan)

Li ruotong (three inch Shengjing · Zhang Yan)

Zhang Baizhi (three inch Shengjing · Zhang Yan)

Chico Mao · maobaobao

Zhou Haimei (Chicco Mao · maobao)

Hong Xin (Xun Ruo, Chen Dan / Chen Ying)

Chen Songling (xunruo, Chen Dan / Chen Ying)

Hong Kong Fashion Designers Association

Exclusive interview with the chairman

Under this opportunity, we interviewed Mr. Yang Qibin, chairman of the Hong Kong Fashion Designers Association, to discuss with him the intimate exchange and cooperation between the fashion industries of the two places since the return of Hong Kong and the founding of China International Fashion Week 25 years ago, as well as the mutual assistance and mutual promotion of the fashion industries of the two places, and jointly look forward to a better future of the Chinese fashion industry.

Q: what impact do you think Hong Kong's fashion industry initially brought to the development of the mainland's fashion industry?

A: Hong Kong's fashion industry initially provided opportunities for the development of the mainland's fashion industry. Including international fashion trend information, design and creative talents and models, international production technology standards, as well as brand creativity, operation, promotion and other professional exchanges.

How do you view the development of fashion and Hong Kong in the past 25 years?

A: over the past 25 years since Hong Kong's return to the motherland, Hong Kong's fashion industry has been supported by national policies. It allows Hong Kong's fashion industry to make good use of the mainland's production resources, reduce costs and increase competitiveness. At the same time, Hong Kong's fashion industry has the opportunity to explore the mainland market. In addition, the government has positioned Hong Kong as an international city at the intersection of China and foreign countries, which has brought a lot of business opportunities for Hong Kong's fashion industry. Since its establishment for 25 years, China International Fashion Week has provided a platform for the exchange and development of fashion industry at home and abroad, changed the situation of the early production-oriented clothing industry in the mainland, supported outstanding fashion designers, and gradually promoted the industry to successfully establish a large number of independent fashion brands, and developed supporting fashion majors, including fashion media, fashion education and training, fashion exhibitions, etc Fashion creative planning, fashion performance production, professional fashion models and other professionals have contributed to the all-round development of China's fashion industry.

Q: how will the Hong Kong Fashion Designers Association promote the further exchange of fashion industries between the two places?

A: to promote further exchanges between the fashion industries of the two places, the Hong Kong Fashion Designers Association will first focus on the differences and advantages of Hong Kong's fashion industry, and then conduct in-depth exchanges with the mainland's fashion industry to integrate, cooperate and win-win results with their respective advantages.

Q: what's your message to the 25th anniversary of Hong Kong's return to China and the 25th anniversary of China International Fashion week?

A: wish you a happy 25th anniversary! We will continue to work hard for the bright future of the fashion industry, and wish China more and more influence in the field of international fashion trend culture!

In the 25 years since Hong Kong's return to China, the mainland and Hong Kong have been developing and prospering together, and have produced integration and cooperation in various fields. In the past 25 years, the fashion industry of the two places has been particularly close, leaving many unforgettable moments. We hope that Hong Kong and the mainland will continue to promote and help each other in the field of fashion, create more brilliant sparks, jointly create the beauty of Chinese fashion, and jointly create a new era of Chinese fashion!