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"65 Years · Creating Comfort" Hongdou Group Celebrates Its 65Th Anniversary

2022/8/5 15:51:00 0

Red Bean

 

  

Sixty five years of flower blooming in southern China, Jiazi has five red beans.

On August 4, Hongdou Group ushered in the 65th anniversary of its founding. At 19:30 in the evening, "65 years of creating comfort" - the 22nd red bean Qixi Festival and cloud celebration of the 65th anniversary of red bean were held in Wuxi taxan village. Huang Mengfu, vice chairman of the 10th and 11th CPPCC National Committee, made a video speech. Hu Deping, former deputy director of the United Front Work Department of the CPC Central Committee, Xie Boyang, counsellor of the State Council and vice chairman of the ninth session of the all China Federation of industry and commerce, Zhao Jianjun, mayor of Wuxi, Vice Minister of the United Front Work Department of Jiangsu Province Gu Wanfeng, Secretary of the Party group of Jiangsu Federation of industry and commerce, Fang Li, Secretary of Xishan District Committee of Wuxi City, Zhou Haijiang, Secretary of the Party committee and chairman of the board of directors of Hongdou Group, delivered speeches. Zhu Hongren, Secretary of the Party committee of China Federation of enterprises and China Entrepreneurs Association, sun Ruizhe, President of China Textile Industry Federation, Ren Zeping, vice president of China Private Economy Research Association, Li Shufu, chairman of Geely Holding Group, Nan Cunhui, chairman of Sany group, Liang Wengen, founder of Xiaomi group, etc., sent congratulatory videos.

  

The "red bean Festival" celebrates the creation of "Hongdou" in the form of "comfort show" and "creation legend" in the form of "red bean Festival".

Netizens watched the party online through platforms such as China economic network, surging news, Tencent, Sina Weibo and Netease, and won 16 4999 yuan cash prizes.

  

Legendary red bean: from handicraft workshop to national brand

In his speech at the Yunqing ceremony, Zhou Haijiang recalled the road of Hongdou in the past 65 years. While appreciating the support from all walks of life, Zhou Haijiang deciphered the secret of success of Hongdou's development in the past 65 years: always "listen to the party's words, follow the party, follow the right path, and take the main road". With the party building to promote the development of enterprises, we should aim at "three self and six modernizations", seize six development opportunities and promote the evolution and upgrading of enterprises, To achieve high-quality development in an all-round way.

  

65 years ago, Hongdou was just a small handicraft workshop composed of three cotton craftsmen in Wuxi port, with simple equipment, simple products and survival in cracks. Over the past 65 years, Hongdou has adhered to the spirit of "40 million yuan", adhered to the development concept of keeping pace with the times, boldly reformed and innovated, and continuously cultivated the market. Today's red bean has 100000 domestic and foreign employees, more than 10 subsidiaries, two industrial parks, two companies listed on the Shanghai Stock Exchange, and three well-known trademarks. Its total marketing volume has been among the top 500 private enterprises in China for many years.

  

(square box ginning machine in the early days of adzuki bean)

Huang Mengfu, vice chairman of the 10th and 11th CPPCC National Committee, spoke highly of Hongdou in his video speech, "The life span of China's private enterprises is five to seven years, but the Hongdou Group has been thriving for 65 years. One of the most important successful experiences is that the leaders of the three generations of red bean party members adhere to the party's leadership and reform and opening up. At the same time, Hongdou group is a model of adhering to the industry and brand strategy, and this spirit of innovation and excellence is the soul of enterprise development."

Comfortable red beans: 65 years to create a comfortable life

Hu Bing, China's first male model, shows his passion for red bean men's wear; The live broadcasting room of the double venue was switched, and the top anchor "lieer baby" of Taobao platform started to bring goods and perform double track linkage, which pushed the party to a climax. On November 29, 2021, red bean joined hands with lieerbie to live broadcast comfortable men's wear, breaking a new record of 20 million men's clothing live broadcast.

  

65 years, creating comfort. Whether it's the "nurse's shirt" which was popular all over the country in the 1990s, or the "Red Bean Plush Soft underwear" which has sold 100 million pieces since 2014, generations of red bean people are committed to providing comfortable products and services for people's better life, and creating a better life for Chinese people with "comfort". "Red beans began in 1957, 65 years for comfort, 128 patents more comfortable." This year, red bean pioneered the "comfortable" new track in the industry, and vigorously promoted the high-end transformation of the brand, and launched the "red bean 0-sense comfortable shirt" to show China's self-confidence with the confidence of domestic products and carry forward the light of China's brand. On the evening of July 28, in the 22nd red bean "Tanabata red powder season", red bean men's wear set a 6-minute Gmv breakthrough of 5 million yuan and a 3-hour Gmv of 10 million yuan. In the era of the gradual rise of domestic products, red beans have seized the opportunity, and behind this lies the deep cultivation and persistence of "comfort" for decades.

  

In order to lead the comfortable development of men's wear in China, Hongdou Group, together with China Garment Association and China Textile Construction Planning Institute, jointly initiated the establishment of a "new clothing consumption (comfortable men's wear) research center" at the meeting. In the next three years, with comfort as the core, it will carry out research on men's wear consumers, and promote the innovative practice of men's wear brands on the new comfortable track, Promote the development of men's wear in China. "China comfortable men's wear industry innovation and development trend" was released, marking that red bean men's wear has become a new engine of high-quality development in the industry. Zhou Yiqi, full-time vice president of China Garment Association, awarded the honorary title of "red bean men's comfortable men's wear track pioneer".

  

Century old red bean: building "world first class enterprise"

The 65 years of Hongdou's development is the 65 years of "listening to the party's words and following the party to repay the party's kindness". Through hard work and struggle, three generations of Hongdou people have gone out of a development history of enterprise reform and opening up, a history of struggle to create a comfortable life for Chinese people, and a golden brand of "red bean".

  

Taking 65 years as the new starting point of the century long journey, Hongdou Group has sounded the clarion call of "firmly practicing Xi Jinping's thought of socialism with Chinese characteristics in the new era, accelerating the evolution, and constantly moving forward in the journey to a century old enterprise and a world-class enterprise." Zhou Haijiang said.

  

With the development of enterprises to promote social development, Hongdou Group has always practiced the concept of "eight win-win" and constantly increased social feedback. It has successively set up "Wuxi Yaoting Charity Foundation" and "Wuxi Hongdou caring old party members foundation" to help vulnerable groups and care for centenarians, with an accumulated donation of over 580 million yuan. The Sihanouk port special economic zone in Cambodia, which is under the leadership of the construction, has set up an overseas investment and trade platform for Chinese enterprises to "invest in ASEAN and radiate the world", which has become a model on the "belt and road initiative".

From a small workshop producing cotton tire and binding brooms to a multinational enterprise advocating "win-win situation in all directions", Hongdou stands in Wuxi and looks around the world with an open and inclusive attitude. Taking 65 years as the starting point, Hongdou is striding forward in the grand journey towards a century old enterprise.

  

Pay attention to the historical record of red bean group Click to enter

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