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"Horse Face Skirt" Is Our Traditional Hanfu

2022/9/20 11:38:00 0

With the overall improvement of Chinese cultural self-confidence, "national style culture" is rising rapidly. As an important clothing style representing Chinese traditional culture, Hanfu is widely loved. As the head brand of Hanfu, more than 13 years after the establishment of the brand, released the horse face skirt advocacy video, leading the industry to promote the popularization and modernization of Hanfu with more pioneer innovation, public openness and diversity of situation.

"It's ours to wear the horse face skirt", more than thirteen hope that through this point of view, more young people can be called on to wear horse face skirt, integrate the beauty of traditional Chinese clothing into their daily life, and inherit the cultural accumulation of China for thousands of years with firm cultural confidence.

More than the 30th anniversary of horse skirt brand

　　 "New Hanfu" to meet the needs of the younger generation

With the increasing public attention to traditional culture, more and more consumers express their love for Hanfu. "2022 Taobao tmall clothing industry trend white paper" shows that the "commuter Han element" style is favored by women of all ages from 18 to 34 years old. They are keen on traditional culture and also pursue the ancient style of parents and children. According to the latest survey report of Chinese clothing consumers by iResearch, 93% of consumers are "ready to buy more" or "willing to give priority to" products that integrate national culture; Among these consumers, 94% of respondents said that they could accept the premium brought by national style design.

However, for traditional Hanfu, 68.7% and 40.8% of consumers said that "too few wearing scenes" and "inconvenient wearing and taking off" and other reasons made them worry about the practicability of Hanfu. Therefore, more than thirteen Chinese romantic new Hanfu brands put forward the concept of "new Hanfu", so as to promote the popularization and modernization of Hanfu. The new Hanfu, also known as the modern Hanfu, is a Hanfu system which originates from the traditional classic costume of the Han nationality and retains its typical characteristics, and combines the diversified wearing situation and fashion aesthetics of the current public to innovate. Whether it's wedding ceremony, adult ceremony, business banquet and visit, even daily commuting and shopping, new Hanfu can be integrated into it.

The "new Hanfu", which is more pioneering and innovative, open to the public and diversified in context, is in line with the market demand of today's young groups. More than 60% of consumers said they preferred "new Hanfu" because they were "more in line with daily dressing habits" and "more wearing occasions". Among the many shapes of the new Hanfu, the horse face skirt has become the symbol of the new Hanfu because of its rich patterns and high matching degree.

When the new Hanfu embraces a new generation of young people and the traditional culture is rejuvenated, more than thirteen Ying Yun claims that "it is ours to wear a horse face skirt", calling on the new generation of young people to wear horse face skirts, to show the beauty of Chinese costumes in their daily wear, to actively use and inherit traditional culture, and to promote the connotation of the new era of Chinese romance

More than thirteen opinions on horse face skirt (excerpt)

Then put on a horse dress

Not only because of its culture and history

You'll wear it

Because it's a nice dress to wear

You put it on

Just because you need this dress for today's outfit

Put it on

The flag is flying

Let the new Chinese aesthetic trend start again

It's ours to wear

Classic collections, popular IP, national music revival... More than 13 new products lead to the innovation of national style aesthetics

In addition to issuing the theme of horse face skirt, more than 13 also cooperated with Shandong Museum, popular hand tour King glory and national music master Fang Jinlong to launch a series of new horse face skirt products. Combined with the theme of "foot Song Xing" on the sixth anniversary of the establishment of the brand, the new Han Dynasty clothing shows the specific connotation of the new Hanfu with the innovative design of adhering to traditional culture.

In order to pay homage to the classic work of traditional Hanfu: "white dark gauze embroidered flower and bird pattern skirt", more than thirteen cooperated with Shandong museum to launch the "meizai" horse face skirt with flower and bird patterns. Based on the series of "meizai Huafu" youth education course carried out by Shandong Museum for a long time, the course works of Jinan Jiaxuan school are used as inspiration to recreate the classic collection, so as to let the classic collection go into daily wear.

[meizai] the flower and bird pattern horse face skirt is made of silk blended fabric, which is soft and smooth with slight ribs. On the crisscross of dark lines, embroidered birds shuttle through the flowers, and the details of the stone bridge are exquisite. The addition of special needling and metal thread also makes flowers and birds more lifelike.

Flower and bird pattern horse face skirt

Combined with the historical color of treading songs, more than 13 years have joined hands with the king's glory. Inspired by the popular skin "Xiao Qiao Yin You Xin" and "Yang Yuhuan Yin Hu · Xinqu", the short Han suit with a sense of youth and modernity was launched, which collided with the contemporary trend with traditional classics. Among them, [Yinyou Xinxin] knitted suspender skirt suit combines the main waist and horse face elements, and shows the girl's personality by splicing the skirt and embroidered leather metal chain at the waist. The piano keys and fish shaped notes shuttle among the embroidery clouds and flowers, and the details reveal the beauty of national style.

[Xiao Qiao Yin, you are excited - King glory co branded] national style suit

And [beat note] the shirt and belt skirt suit is cool and energetic. The embroidery integrates fish shaped notes, folding fans and auspicious clouds, which is quite dynamic and rhythmic. The asymmetric strap skirt echoes the skin design of "Xiao Qiao Yin You Xin", and the pleated Plaid Plaid plaid skirt of imitation horse face has a girlish feeling, and the leather stitching adds a little rebellious.

[beat note] shirt and belt skirt suit

[Yinhu · Xinqu] the co branded sweater suit presents the novelty of modern national style by contrasting white and purple colors. The fake two pieces are rich in layers, and the pearl velvet on the back is warm to the skin. The chest print integrates Foshan copper chisel paper cutting style and tiger head piano element weapon, and the detachable floating piece belt highlights personality. It is cool to match with the pony skirt.

[Yang Yuhuan Yinhu · Xinqu] king's glory co branded sweater suit

It is one of the ten musical instruments of the Tang Dynasty. Since then, the war in the late Tang Dynasty destroyed the sound of the five strings, making it a "unique sound", which was heartbreaking.

Fang Jinlong, a master of Chinese music, successfully restored and improved the five stringed Pipa of mother of Pearl and red sandalwood of the Tang Dynasty, which had been lost for thousands of years. More than thirteen years ago, Fang Jinlong's co branded Hanfu series not only aims to pay homage to the national music, but also hopes to usher in new development of traditional Chinese costumes like the five string pipa.

Among them, the [Pipa memory] horse face skirt suit is particularly eye-catching. The whole set is inspired by the five string Pipa made of mother of Pearl and red sandalwood of Tang Dynasty. The colors and patterns echo with the pipa. It seems to be a fairy of Pipa sleeping for thousands of years. The Ma Mian skirt is decorated with wood color and reddish brown color, accompanied by five string Pipa patterns, which is full of ancient charm; The waistline of the horse face skirt is decorated with pipa, which shows more exquisite details.

[Pipa memory Fang Jinlong co name] horse face skirt

More than 13 years of inheriting Huafu and looking forward to the future of Hanfu with partners

In the six years since its establishment in 2016, more than 13 years have been carrying out the mission of "integrating Chinese culture into everyone's daily life", carrying forward the culture of Hanfu, and letting many young people buy "the first set of Hanfu in life". More than 13 years of rapid growth and development, in the original design of modern Hanfu, manufacturing technology, flexible supply chain system and other aspects of continuous breakthrough and innovation, and well-known IP cross-border joint name, and artists to create a joint venture, growing into a pioneer in the modernization and nationalization of Hanfu. In 2021, the sales volume of more than 13 years will reach 300 million, ranking top 1 in Taobao tmall Hanfu stores. It has proved its brand strength and industry status by market selection.

At the milestone moment of the sixth anniversary of the establishment of the brand, in late September, more than thirteen will jointly hold a press conference of white paper on the development of China's new Hanfu industry in Hangzhou, jointly with China Garment Association and tmall. It will interpret the development process and current situation of China's Hanfu industry, analyze how the "new Hanfu" can lead the industry to "break the circle", and put forward the prospect for the future development of the Hanfu industry, To carry forward the traditional Chinese culture and stimulate the vitality of innovation.