Jinba Men'S Wear: A New Style Of Contemporary Chinese Men'S Wear

In September 2021, Men's wear Release the strategy of "high end new domestic products" on the great wall of China Made by Jinba]. After a year of uncertainty, such as epidemic situation, high temperature and so on, how does Jinba men's wear adhere to its original intention in the more unpredictable and changeable market competition, and how to start a new chapter in the future 60 years of vision?

With the continuous upgrading of contemporary Chinese men's cultural character and spiritual demand for clothing, Hong Boming, CEO and creative director of Jinba men's wear, has been exploring the link and dialogue between fashion brands and consumers in the context of the times since he took over the brand. Under his overall design concept, during the ss23 China International Fashion Week in Beijing from September 4 to 12, 2022, Jinba men's clothing will be displayed [jacket · heaven and earth], five series of actions, centering on the special show of jacket category, will be the first full category jacket show with four seasons' image, and the integration of immersive digital art exhibition, new retail space of lifestyle, industry theme forum, and Brand's own IP launch and other multiple forms, from the arts and humanities aesthetics, new product design, new consumer field exploration, industry sustainable development, future consumer emotional links and other multi-level, multidimensional brand innovation and attempt. Jinba men's wear tries to explore the Oriental aesthetic philosophy and development thinking with the industry and Chinese people under the high-end new domestic product strategy.

　 Together with the Chinese people, to clothing as a product, wearing four seasons jacket, walking in the world

[jacket · between heaven and earth]

Heaven and earth, man and things

Joyful, harmonious and symbiotic

Jinba men's wear integrates heaven and earth, and explores the symbiotic relationship between human and human, human and material, and human and nature, starting from the mellow foundation of traditional Chinese culture and combining the inspiration of circulation and mutual generation of four seasons. Through the analysis of the relationship between macro and micro, internal circulation and external circulation, this paper takes contemporary Chinese men's fashion as the medium, and combines the spirit of Chinese men's indomitable spirit with hardness and softness.

　　 clothing It is the external carrier of one's spiritual bearing. In the 42 years since the first Jinba jacket was cut out in 1980 and constantly innovated Chinese jacket, Jinba men's wear has always been in line with the changes of the times, with clothing as the carrier, showing the spiritual outlook of Chinese men in different times since the reform and opening up, accompanying them to complete the progress of the times. With insight into contemporary men's ideology and diversified aesthetics, Jinba men's clothing upgrade design richness this year, with new colors, new silhouettes, new materials and new styles, "four new" products, to meet Chinese men's demand for young, fashionable, artistic, cultural and spiritual connotation in the new era under the diversified scenes of business and leisure.

　　 Because of the seasonal clothing, the first image of the four seasons, all kinds of jacket to meet the needs of Chinese people in multiple scenes

Spring is the life, summer is the peak, autumn is the harvest, and winter is the storage. 78 sets of show items are dominated by Jinba men's wear, supplemented by its high-end series KB Hong and children's version Mini Hong describes the Oriental four seasons clothing aesthetics of "clothing according to the time".

Show style with Chinese color in line with the changes of the four seasons, shop in the four seasons of exquisite fabrics and Original brand Flower type. It follows the law of seasonal evolution: the balance between hard and soft silhouette and line texture in winter, the elegance and vitality of worsted texture and vital color in spring, the romantic neutrality of light material and blooming flowers in summer, and the implication of harvest and precipitation of gold jacquard and KB genotype in autumn.

In winter, strong silhouette and warm cashmere contrast to deduce the hardness and softness of contemporary Chinese men

Spring, worsted texture and vitality color gradually narrate the vigorous posture of China's eggplant

In autumn, the golden silk jacquard, KB genotype and wheat wave pattern interweave, presenting the implication of harvest precipitation

Summer, light material and blooming interweave, Erythrina and Magnolia rhythm neutral romance

Mini Hong, a children's version of mini Hong, adds lively warm orange lines and pattern embellishment on the basis of adult show

KB Hong, a high-end series, is a blend of oriental charm and Italian elegance, and wild animal patterns are like everything breathing at the same frequency, reflecting the concept of "fusion" in oriental culture

First launch own IP and future link, grow together with youth

During the special show of jacket category, Jinba men's wear released its own IP for the first time -- Jin h and Ba h, as well as their virtual space-time home "Jin Xiang space". It tried to enrich the connotation of brand stories and add humanistic temperature in the form of artistic, trendy and IP style. It also explored the way of communication between the brand and future young consumers, so as to connect the present with the future.

The original image inspiration of Jin h and Ba h comes from the painting brush of "Jin San Dai" Hong Bo Ming. The two virtual characters, one linking the present and the other linking the future, not only have positive and dynamic young images, but also embody the emotional value of 42 years of Chinese fashion brand and the young people of the new era to "grow together with young people" in the background story of their growth. "Jin Xiang space" integrates brand expression, clothing aesthetics, future technology and digital space exhibition. Each space here is a collection of feelings and experiences; About human and universe, virtual and reality, finite and infinite. They interweave, link, attract and create... We look back at the stories of the past in the future, and we feel the temperature of the moment at this time. This is our beautiful work and also the powerful imagination of Jinba men's clothing exploration. Jinba men's wear starts to explore the interactive companion mode between brand owned IP and consumers, enabling the future with flow value, emotional value and content value, so as to break the circle.

　 Art and fashion blend, leading consumers to unprecedented imagination

Over the past 42 years, Jinba men's wear has been created boldly in an uncertain era. With the support of digital media technology, this international fashion week has led the brand itself and consumers to an unprecedented imagination through distinctive artistic language. The dimensions of time and space have been cracked, and the brand's first innovation attempt show and art exhibition are born and complement each other. In terms of space, it is the show of brand 2022 jacket category special show and the immersive digital art exhibition of the brand during China International Fashion week.

　　 Static fashion installation gathers all previous special shows of men's jacket and Milan Fashion Week

Hong Boming, CEO and creative director of Jinba men's wear, tried to start from the oriental aesthetics and invited Cao Yuxi, visual artist and creative technician Guo Ruiwen who had participated in the visual creative link of the opening ceremony of 2022 Beijing Winter Olympic Games, and in, a new media artist and founder of neuron vision team_ K. To create an immersive digital art exhibition of "jacket · between heaven and earth", combining the space wrapped by new media and fashion installation, it constructs an all embracing, symbiotic field of human and nature, and shows the brand's innovative vitality in nearly half a century. Through the dialogue between fashion and digital art, innovative construction of consumer communication form test ground.

In_ The original power of K "memories" is full of vitality and brings people positive and pleasant psychological feelings.

[Liangyi] the thread of life in Cao Yuxi's artificial intelligence landscape lies in the height of heaven and earth, as well as between Liangyi and Liangyi. He realizes the deep and implicit feelings of men's clothing from the natural origin.

[four seasons] the brand presents the representative patterns of customized works. It is the spiritual crystallization of Jinba men's clothing for three generations and more than 40 years. It carries and nourishes all the people cherished, accompanied and walked with Jinba. Erythrina and Magnolia represent two important cities witnessing brand development: Quanzhou (Jinjiang) and Shanghai. Jinba men's wear from the two places from birth to maturity, blooming Chinese brand strength. These patterns extend over tens of thousands of feet of fabric, depending on ready-made clothing, into the four seasons, carrying the essence of brand design.

[unity] Guo Ruiwen's 1194d savors the dynamic power of individuals to the environment and explores the integration of change and diversity

Take the consumer as the center, explore the development and thinking of high-end new domestic products together with the industry and Chinese people from multiple perspectives

The retail stores with single transaction mode can no longer meet the needs of consumers' life and consumption. They began to pursue a multi-faceted consumption field which can realize their own personality and value, which is full of high-end quality and resonance of art and humanistic spirit. From the perspective of consumption pattern changes, Jinba men's wear tries to create a sustainable value ecological sample to meet the new consumption demand of Chinese high-end domestic products with its original strength and Oriental aesthetic details.

Exploration of new consumption field: integration and symbiosis of clothing aesthetics, plant aesthetics and life aesthetics

　　@KB SPACE Lifestyle Pop-up Store, a new retail space of Jinba men's immersion lifestyle, integrates fashion, art, commerce and life under the framework of oriental aesthetics, taking into account consumer experience, artistic thinking and brand expression. Consumers walk slowly, have a rest and aftertaste in the freehand brushwork space, change scenery step by step, enjoy the artist cooperation capsule series, taste @ KB The theme of coffee is limited and special, and the breath slows down. You can feel the vitality and infinite possibility of a new high-end domestic brand

The vigorous orange tree with great vitality, interwoven with vines growing in competition, freely shuttles through the natural source force, implying the strong life posture of Chinese people;

Made in China, the giant jacket device, which stands out from the sky, is a metaphor for people and shows the confidence and bearing of Chinese people.

As a new attempt of new retail business space, it has attracted a large number of fashion people to punch in and share frequently after watching the show. Since the launch of the "multi brand and multi item" fashion group development strategy in 2020, Jinba men's wear has created the first @ kb in Shanghai headquarters to build a more diversified and future new retail experience mode SPACE。 After two years of incubation, @ KB space immersive lifestyle new retail space is about to land nationwide.

　 Exploring the development of the industry: create the future together with professional trend organizations, authoritative persons, fashion art masters and user representatives

Under the background of China's national strength and cultural self-confidence, international fashion also pays more and more attention to Oriental culture, Chinese fashion and Chinese design power. On the platform of China International Fashion Week, Jinba men's wear launched the theme forum on "building sustainable value ecology of Chinese men's wear under the Oriental aesthetic system". It exchanged and collided with each other from an open and diversified perspective to explore how enterprises and brands construct their own core value system under the era, market and new consumption trend, so as to provide long-term and stable value services for consumers, At the same time, it gives some thoughts and Enlightenment to the sustainable development of Chinese men's wear industry in the future.

Round table dialogue guests: [from left to right] Chen Hongzhi, contemporary Chinese free artist; Liu Kaiwen, founder and CEO of Zhilu research and Technology Co., Ltd,

Hong Boming, CEO and creative director of Jinba men's wear

[connecting guests] Mr. Luo Bo, CEO of Advertising Department of authoritative platform of marketing and creative industry, Mr. Ji Liang, famous fashion blogger and fashion critic

From 1980 to 2022, the high-end new domestic products go hand in hand with the spirit of Chinese people Jinba jacket With the small size of a square inch, we can see the big world and accompany generation after generation of Chinese men to dream between heaven and earth. In the future, Jinba men's wear will join hands with Chinese people to write the endless possibilities of high-end new domestic products