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[Interface Fashion Power Summit] Came To A Successful Conclusion, And The List Of Two Major Fashion Industries Was Announced

2022/11/4 14:09:00 516

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With the continuous improvement of residents' consumption level and the acceleration of consumption structure upgrading, China's fashion industry has developed rapidly. Whether integrating traditional culture into product service or balancing the relationship between environmental protection and economic benefit pursuit in the production process, the sustainable and good development of fashion enterprises needs many factors to support. each Fashion brand They have their own style and story, unique design, fast supply chain and efficient business model. Fashion brands lead the development of fashion industry with their unique style.

2022 [interface fashion Power Summit] hosted by Shanghai newspaper group interface news was held in Shenzhen on November 1. This summit is characterized by "rising trend" With the theme of "rising power", we focus on innovative digital fashion and the creation of new consumption scenarios, enterprise product incubation and new generation consumption leadership. We will join hands with industry investors, supply chain and brand experts, university scholars and fashion KOL to look forward to the new transformation of China's fashion business civilization. As the official customized travel service provider of the summit, Yao travel provided support for the event.

     

Interface fashion Power Summit

Piper Jaffray

       

Zhang Yange, chief editor of interface news

Zhang Yange, editor in chief of interface news, believes that Shenzhen is the pioneer in China's modern clothing industry and the first place to cultivate and strengthen a number of local clothing brands. The ups and downs, evolution and changes of fashion industry in China have a profound impact on the quality of our life. Our yearning for a better life can be pinned on the beauty industry to some extent. With the development of fashion industry, more and more people will have the opportunity to explore the new fashion industry. China has a bright future in the fashion retail market. On the one hand, there are huge consumer groups. On the other hand, the development of technology makes the purchase experience no longer limited to physical space. It is also a psychological and visual online and offline fusion presentation. In the face of changeable market and uncertain external factors, fashion industry needs constant trial, collision and exploration.

  Pan Ming: resonance of values and brand power

  

Pan Ming, President of Shenzhen Garment Association

Pan Ming, President of Shenzhen Fashion Association, pointed out in the sharing that Shenzhen clothing brands have witnessed the construction process of Chinese brands. No matter big or small, Shenzhen clothing brands are building their own brand power. At the same time, with the help of Shenzhen's financial market and technological advantages, Shenzhen fashion brands can better realize the technology empowerment and win the new era of clothing. With the prevalence of environmentalism today, sustainable fashion has become the hottest trend. President pan also advocates the industry to develop in a sustainable direction, through "reducing a little bit" Donate a little Buy a little bit to achieve carbon neutrality. She also said that this is the worst time, the global fashion industry is in the process of unprecedented change; This is also the best era. The collision between topics such as digital technology, cultural creativity, sustainable fashion, new consumption and fashion industry will burst out new opportunities, continuously create new value and stimulate brand power.

  LAN Zhenzhen: make up -- create individuality and develop commonness

  

LAN Zhenzhen, chief corporate affairs and public relations officer of L'Oreal North Asia and China

LAN Zhenzhen, chief corporate affairs and public relations officer of L'Oreal North Asia and China, believes that beauty is indispensable to fashion and people's good life. At present, beauty makes fashion more inclusive and diversified, which makes fashion available to everyone. Fashion gradually moves from "luxury" on the altar to daily life; Beauty makes fashion more innovative and everyone creates it. Gorgeous colors, changeable styles and exclusive expression have gradually become the way for young people to connect with the outside world and communicate with each other; Make up makes fashion more responsible and everyone is responsible for it. Beauty make-up drives the trend of beautiful consumption and green consumption to become the new mainstream; Beauty makes fashion more open and makes fashion beautiful and beautiful together. From the outside to the inside, people's pursuit of beauty is rising and growing with the increase of middle-income groups in China. Facing the new opportunities, beauty will become a new power for China's fashion and society.

  Round Table Forum 1: after the aesthetic changes of the times -- how to seize new opportunities

  

Round Table Forum 1

Round table 1 focuses on the topic of "after the aesthetic changes of the times - how to seize new opportunities". Hosted by interface fashion reporter Huang Shan, the perfect diary visual creative director Zhao Jiayi, Fashion Critic pipijuice, and Xiangmi boudoir brand general manager Huo Wei were guests to explore the new trend of fashion industry around the changes of the times' aesthetics.

Zhao Jiayi, visual creative director of perfect diary, introduced that the changes in the field of beauty in China have roughly gone through three stages. Since the birth of perfect diary in 2017, each stage has maintained deep links with consumers to explore and create beauty products more suitable for the characteristics of the times. According to the different styles and characteristics of the first and second tier cities and the sinking market, we make targeted adjustments, subtract brands, and divide the crowd into design Who and target Who, fine operation. The high influence of foreign brands entering the sinking market, the challenges and opportunities arising from aesthetic power coexist, while the local brands have a natural sense of closeness and resonance. They can work together to create a positive interaction, mutual promotion and progress of consumption environment.

Fashion Critic pipijuice believes that the popularity of the concept of national fashion is a representative phenomenon of the change of fashion aesthetics. With the enhancement of cultural self-confidence, on the one hand, international brands are trying to blend with domestic culture, on the other hand, domestic brands are also actively trying new trends. In the process of aesthetic learning from each other, the field of Guochao is also changing, and the way of brand presenting beauty will be more diversified. In addition, in view of the phenomenon that brands speed up the sinking market layout, pipijuice also pointed out that mature brands enter the sinking market in a top-down education process, which has an impact on consumer aesthetics. Social media plays a key role in the sinking market. It can quickly focus on topics and promote communication. Under this communication chain, each brand has its own opportunities.

Huo Wei, general manager of Xiangmi boudoir brand, pointed out that the change trend of China's underwear industry has experienced three stages from the perspective of product performance update iteration. The first stage is to accept foreign ideas, tend to have steel rings, can shape the stage, this stage lasted for a long time, helped the Chinese to establish aesthetic. The second stage is the rise of no size underwear. At this stage, consumers are pursuing more comfortable, but the requirements on size are not too strict. However, at present, the public's acceptance of no size is not very high, and the molding demand still exists. In the third stage, there is no need for both sizes. When international brands enter the sinking market, they bring in more education. At present, the underwear market is not saturated, many styles are sinking, the market acceptance is not high, there is still a lot of space for domestic brands.

   Round table 2: interaction between real and virtual: how to satisfy multiple retail experiences?

  

Round table forum 2

Round table 2 is entitled "interaction between real and virtual: how to satisfy multiple retail experiences?" Open the discussion. It is presided over by Zhou Fangying, an interface fashion reporter. Yin Bo, vice president of Yinger fashion group and general manager of songzhongge brand, and Andy, CEO of watchbox in China Zhang, Yaya duck brand director Hu Shiqi participated in the discussion.

Yin Bo, vice president of Yinger fashion group and general manager of songzhongsong brand, shared that the change and support brought by new media and new technology is the basis of innovation. Yinger started Omni channel operation in 2009 and entered digital transformation in 2015. It reconstructed the chain of supply and marketing, opened up the system from R & D to marketing, and increased investment in digital future. Offline development is fundamental, more links and experiences between offline and customers, differentiated brand competitiveness, online Omni channel operation, and accurate prediction of customer ideas. Online and offline integration, the combination of culture and emotional communication, will lead the traffic from public domain to private domain, create a panoramic dynamic and static store, embrace the integration of technology and new retail, and produce more changes.

Zhang Yuan, chief executive of watchbox China, points out that online and offline channels can play different roles. Online channels can achieve high-efficiency brand communication and contact with customers; The establishment of offline space can strengthen the promotion of brand culture. Customers can get the latest information about the brand through offline channels, and can also obtain brand Asset management recommendations. In addition, Zhang Yuan believes that no matter what era the Internet develops into, the essence is to make circles. When the watch industry can have more collectors and consumers to join the brand building team, customers can spontaneously break the circle for the brand, so that the brand can expand new customers on the basis of long-term stable customer group. If the relationship between the brand and the customer can evolve to this state, no matter what era the Internet enters, the brand will have a sustained and stable business.

Hu Yatou, a new brand director of Jingda, has more opportunities to break through the limitations of traditional brands such as Tianqi and Kuaiya. Take the down jacket track as an example, from the past "one season a year, one season for a year" to now, we can achieve online anti season + seasonal sales outbreak. Commodity planning is the product definition center of ducks and ducks. Supply chain, operation and marketing teams allocate resources around product feedback, and directly connect with raw material suppliers, producers, designers and distributors, toddling The BMS digital middle office of the company has realized the whole chain visual management and created the collaborative value of industrial Internet.

The summit also presented two annual awards for the fashion industry, the new beauty list and the in trend list. The two lists were officially launched in July this year. After preliminary desktop research, data analysis, public voting, expert review and other links, the top 10 brands of the year and individual awards were finally eliminated.

[interface fashion Power Summit] has been successfully held for 2 years and has always been concerned Fashion field New trends, pay attention to new industry information. In the future, interface news will continue to cultivate fashion consumption tracks, provide brands and enterprises with comprehensive insight into the fashion market, and help the sustainable development of the fashion market.


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