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Gold Bars To Celebrate The Spring Festival And Good Luck To Welcome The New Year! Yierkang Rabbit Flies Forward And Sets Off A New Year Goods Festival Craze!

2023/1/16 10:55:00 744

YierkangShoe BrandFashion Brand

   What does New Year mean to Chinese people?

The New Year is the ticket to return home, the excitement of returning home, the joy of gathering together, the expectation of saying goodbye to the old and welcoming the new, and the wish of a new beginning of the year... We are looking forward to the new year not so much as the new year!

See off the lucky tiger and welcome the lucky rabbit. 2023 is a new start, and the national shoes brand Yierkang has brought consumers the most sincere New Year wishes and the most intimate New Year gift! In this New Year's Goods Festival, Yierkang is full of heart, helping consumers to make rapid progress and welcome good fortune!

  01

Start again with China's high-speed railway!

National shoes will be shipped and sent to thousands of families

The "Yierkang Xingyun" high-speed train named by Yierkang Co., Ltd. started again to show the charm of Chinese goods and express the confidence of Chinese goods. Proud "Chinese speed", carrying "Yierkang" national Shoes brand ”Our mission is to drive the motherland north and south, send New Year's good luck to thousands of households, drive the brand concept to the hearts of every consumer, and accompany hundreds of millions of people on the warm road home!

  


On the train named by Yierkang The "National Shoes Brand" car body color stickers are eye-catching. A variety of train media, such as small tables, pillows, posters, etc. inside the carriage, fully displayed the latest trends of Yierkang, and wished everyone "good luck, good luck". In the new year, good things come together, and the rabbit flies forward.

  


With the help of high-speed railway, a mobile platform accessible to the whole people, Yierkang has an all-round, multi angle, three-dimensional in-depth interaction with consumers across the country to better show its brand products and strength to consumers across the country. In the process of consumers from all over the country going to the high-speed railway station to clock in, Yierkang has also won more recognition and trust, making the name card of "national shoes" more popular.

  02

This is how we can play in the New Year!

Realistic and virtual, immersive, I wish you five blessings

Looking back over the past year, in the face of an uncertain environment, the public mood was once low. At the New Year's node, which is full of hope for the new and the old, people urgently need to find ways to release their emotions, and more importantly, look forward to the joy and inspiration brought by the brand. With people's expectations for a happy life and a bright future, Yierkang has made rapid progress The New Year themed blockbuster "Five Blessings at the Gate" came into being.

Cyberpunk's broken integration with Chinese style, the creative design of five theme scenes of "happiness", "luck", "happiness" and "wealth", the cheerful atmosphere, and the dynamic running mirror perfectly display the unique Chinese New Year flavor in the form of cool and trendy visual expression, leading the public to experience a fantastic and beautiful New Year travel. I wish you all good luck and good luck in the new year.

   03

Product based, trench ceremony as anchor!

Put "New Year's greetings" into practice, and go into consumers' hearts with practical actions

The jade house welcomes the rabbit in the wind, and the tall building greets the moon to meet the spring. Since ancient times, the rabbit has been regarded as an auspicious auspicious animal, and as the Chinese zodiac, it is also a symbol of the Chinese nation's long-standing folk culture. To salute the Chinese zodiac in the Year of the Rabbit and gather auspicious and new ideas. In order to welcome the Year of the Rabbit, Yierkang launched the Year of the Rabbit [Xingyun Series] after the Xingyun Series in the Year of the Tiger, which deeply responds to the Chinese people's longing for good luck and beauty.

The brand new shoes with classic trend and auspicious implication are full of happiness and blessings, and collide with mascot and fashion. It not only brings full visual amazement to consumers, but also brings them "emotional resonance" and "emotional satisfaction" that they can feel directly, which has captured the hearts of many consumers. Put on Yierkang walking shoes and enter the new year with a new attitude. The rabbit is flying ahead and five blessings are coming! Take good luck step by step, everything will be as you wish, everything will be super good, good and invincible!

  


New shoes for the New Year, New Year's gift. Yierkang's sincere blessing is not only in the lucky shoes, but also in the thousands of stores across the country, which are full of sincerity. "There is a gift for New Year goods, and gold bars belong to you". At the end of this year, we will participate in the Yierkang New Year goods festival and welcome good luck together!

From December 23, 2022 to January 21, 2023, go to Yierkang's stores across the country to participate in activities, and spend 300 yuan or save 300 yuan accumulatively on that day , you can win a lottery! Yierkang customized gold bars, air frying pans, customized travel matching cups... The sincere awards have really warmed the hearts of consumers across the country. Consumers who have not yet gone to Yierkang to win the moat ceremony should seize the opportunity of the last few days to go to the Yierkang store to get a surprise and receive five blessings!

  


  04

Multiple links between brands and users!

Global integrated marketing makes users feel the good fortune atmosphere everywhere

The departure of the high-speed train, the film of fancy blessings, the sincere ceremony Yierkang The Spring Festival has its own potential to become popular, but it still needs efforts from all sides to stand out from the marketing force of the Spring Festival with numerous marketing voices. WeChat matrix is fully covered, hundreds of brands are linked to Blue V, and small red book bloggers are precision planting grass... Multi platform, multi-channel and omni-directional integrated marketing has doubled the diffusion and influence of Yierkang New Year Festival.

   1. WeChat matrix accurate coverage, in-depth Jianlian consumer groups

On December 23, dozens of WeChat official accounts under the WeChat matrix of Yierkang jointly released the tweets of Yierkang New Year's Festival activities online, and sent them all "Rabbit Flying Forward" Five Blessings for the New Year. At the same time, the information revealed by the "New Year goods have a gift, gold bars belong to you" attracted the attention of a large number of consumers to the event. At the beginning of the event, there was a heated discussion on social media, which made consumers full of expectations for the event.

During the event, Yierkang launched theme series short films, new shoes and a series of posters in conjunction with WeChat in more than 30 regions across the country for many times, which played a great role in the spread of the brand matrix and well conveyed the event information to brand consumers.

   2. Weibo, together with hundreds of brands, ignites the topic and helps out

If we say that the WeChat platform deepens the depth of participation, then the microblog platform deepens the breadth of communication, each has its own key communication rhythm, which helps Yierkang leave a deep influence among users. On the microblog side, Yierkang, together with Tuniu Tourism Network, Fuanna, China Strong Wine, Bee Flower, Qiaqia Nuts, Haohuan Snail and other hundreds of brands of Blue V, quickly fried hot # for transportation Good things become a couple # topics, promote theme films, Amway carries out new products, launches pet powder activities, and sends out a series of good gifts with full sincerity, which fully mobilize young people's sense of identity, become a powerful guarantee for brands to establish emotional links with consumers, and win praise from Weibo fans!

3. Xiaohongshu high-quality grass planting, accurate diffusion from KOL to ordinary users

At the time of the popularity of microblog and WeChat, and on the Little Red Book platform, which deeply affects young people's consumption decisions, Yierkang is also simultaneously encouraging the creation of talented people and ordinary people to plant grass in scenes.

Search the Little Red Book“ Yierkang ”You can see the notes that many bloggers, ordinary people and consumers share with their true feelings. The popular products with new personality and real and beautiful scenes not only effectively present the superior force of Yierkang's products, but also bring many new ideas to young people who like freshness, easily touching the hearts of thousands of sweet potatoes. At the same time, it has further attracted more potential consumers to experience offline stores, forming a full link of product attraction - real experience - word of mouth communication, and constantly strengthening the influence of grass planting.

New year, new hope. Every day of the countdown to the Spring Festival, we are looking forward to the festivity of everything. Are you ready to say goodbye to the past year? Are you looking forward to the New Year? Are you also thinking about how to send the New Year greetings with "new ideas" and "heart"? On this New Year's Day, go to the Yierkang store, put the Xingyun on his feet, take the moat gift home, and hold the blessing in his hands!

This New Year, put on the walking shoes of Yierkang and welcome the "rapid progress of rabbits" with Yierkang The new year of Five Blessings! In the future, we look forward to more consumers walking together with Yierkang, and continue to write more surprises and wishes for the national shoes brand!

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