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Guangzhou Zhonggang Leather City "Soft And Hard" Double Upgrade Explores Cross-Border E-Commerce Channels And Enriches The "Double Cycle" Service System

2023/3/20 17:29:00 190

Zhonggang Leather CityLeather CaseMen'S Bag

  

On the morning of March 17, Guangzhou E-commerce The fourth global luggage supply chain sea going special event, "Innovation Cluster · Guangdong Trade Global", officially kicked off the spring and summer new season activity of Sino Hong Kong Leather City. Ning Xia, Director of the E-commerce Department of Guangzhou Municipal Bureau of Commerce, relevant leaders of Baiyun District Bureau of Science, Technology, Industry, Commerce and Information Technology, Xiao Xiuling, Secretary of the Party Working Committee of Sanyuanli Street, and other leaders of government guidance units at all levels, Qu Haijing, Deputy CEO and Executive Director of Yuexiu REIT, Huang Qiuquan, Secretary of the Party Branch of Baima Company, He Yudan, Assistant to the General Manager of Baima Company, and General Property Manager of Zhonggang Leather City, Guangdong Province More than 100 leading guests, including representatives of the presidents of various industry associations in Guangzhou and Baiyun District, fashion buyers, media reporters, members of the China Hong Kong Club, came to the scene to witness this highlight moment.

  Double upgrade of hardware service leads to innovation in leather industry operation mode

   Zhonggang Leather City As a leading market for China's original leather goods and bags, Guangzhou actively responds to the construction of an international hub city for cross-border e-commerce, focusing on the plan of "innovation gathering, Guangdong trade globally". Take the opportunity of the upgrading and reconstruction of the commercial space on the first and second floors of Fufu, and gradually improve the service operation function of the market industry around the core of "channel upgrading", "service upgrading" and "product upgrading". Holding the trend of the times, Zhonggang Leather City has created innovative industrial operation models such as the first floor e-commerce explosive supply chain base and the second floor fast fashion buyer purchase base.   

With the upgrading and transformation of commercial space, the operation service of Zhonggang Leather City will also be upgraded iteratively, leading the innovation of leather industry operation mode, building an all-round leather ecological channel matrix through online and offline linkage, digital transformation, domestic and foreign trade integration, industry university research connection, etc., and creating a brand incubator, innovation source and consumption guide.

  

Explore cross-border e-commerce channels and improve the omni channel service system of domestic and foreign trade

In order to enrich trading channels and create online and offline domestic and foreign trade omni channel integration services, Guangzhou Modern City Renewal Industry Development Center, Yiya, and Sino Hong Kong Leather City Market Procurement and Trade Service Station signed "China (Guangzhou) cross-border e-commerce leather case packaging industry chain strategic cooperation" with Sino Hong Kong Leather City, Zhonggang Leather City will be committed to building a high-quality supply chain base for leather goods and luggage industry. According to the agreement, Yiya Platform will carry out in-depth cooperation with China Hong Kong Leather City, provide cross-border e-commerce data tools for leather enterprises to analyze the market and selection, and then explore with Guangzhou Modern City Renewal Industry Development Center to jointly build a cross-border e-commerce supply chain selection center, link cross-border trade channels and platforms, and enable transaction transformation. In combination with the purchase and trade service stations in the Chinese and Hong Kong markets, compliance export can be achieved. This model provides leather enterprises with one-stop foreign trade services of "online transaction and offline export".

  

The cross-border e-commerce model continuously explored by Zhonggang Leather City has further enriched the online and offline domestic and foreign trade omni channel integration service system being built. The establishment of multi-channel system and innovative transaction mode will effectively help small, medium and micro merchants in the market to reach buyers accurately and expand their business.

In 2023, Chinaport Rio Tinto will expand cross-border e-commerce channels, further enrich the online and offline domestic and foreign trade omni channel integration service system, focus on giving play to the leading role of brand economy, gather resource advantages, increase industrial empowerment, and actively build a leather goods box contract industry chain base for China (Guangzhou) cross-border e-commerce.

School enterprise cooperation to cultivate high-quality fashion industry talents

Innovation and entrepreneurship are important forces supporting the sustainable and vigorous development of the fashion industry. In order to activate the innovation power of Guangdong and even China's fashion industry, the China Hong Kong Leather City will cooperate with colleges and universities and small and medium-sized enterprises in the leather industry to incubate professional brands, explore and support entrepreneurial and innovative teams, and cultivate high-quality fashion industry talents through school enterprise cooperation. The first batch of pilot cooperation institutions are the Art College of South China Agricultural University, the Art Design College of Guangdong Baiyun University, and the Art College of Guangzhou Panyu Polytechnic. The inauguration ceremony of the innovation and entrepreneurship talent incubation base was held on the scene, announcing the official opening of school enterprise cooperation. As an important carrier of Guangzhou's fashion industry, China Hong Kong Leather City takes the initiative to play the role of the source and engine of innovation for industrial development. Guided by original design, it will continue to carry out in-depth cooperation with multiple institutions, promote the deep integration of innovation chain, industry chain and talent chain, and build a one-stop practice base for youth innovation and entrepreneurship.

  

  Guangzhou E-Commerce Goes to the Sea with Global Luggage Supply Chain

Guangzhou has always actively promoted the high-quality development of cross-border e-commerce. In order to fully support Guangzhou cross-border e-commerce enterprises to grab orders and expand the market, and help enterprises boost their confidence by participating in exhibitions, exploring new needs, supporting enterprises to "go global" and other measures, Guangzhou Municipal Bureau of Commerce plans to organize a series of activities of "Guangzhou e-commerce to go global". As the fourth special event of the "Guangzhou E-Commerce Going Global" series of activities, Zhonggang Leather City held the cross-border e-commerce salon for leather goods and luggage industry. Cheng Jing, Deputy Director of the E-commerce Department of Guangzhou Municipal Bureau of Commerce, came to the scene to interpret Guangzhou's cross-border e-commerce policies for leather goods enterprises. Jiang Hao, president of Guangzhou Modern Urban Renewal Industry Development Center, interpreted the report Analysis on the Development Trend of Sanyuanli Leather Customization and E-Commerce around the dynamic and development trend of Sanyuanli Leather Business District. Ge Shiqin, the head of Yiya South China Supply Chain Center, conducted cross-border e-commerce overseas market data analysis for leather goods enterprises through the data enabling tool of Yiya platform, and helped leather goods enterprises go to sea in an all-round way. Zhonggang Leather City is one of the first batch of Guangzhou and the first market procurement and trade cluster in Baiyun District to expand the pilot market. The team of Zhonggang Market Procurement and Trade Service Station popularizes compliant exports to leather enterprises.

As a new form of foreign trade, cross-border e-commerce has experienced the glory of the past decade. Guangzhou has taken the lead in the country and the world, and ushered in new development opportunities. Recently, Guangzhou has accelerated the construction of an international hub city for cross-border e-commerce, and the "three centers" of global cross-border e-commerce have settled in Baiyun District, Guangzhou. These "three centers" will empower SMEs and help SMEs' brands go abroad. China Hong Kong Leather City will actively participate in the development plan of building Guangzhou into an international hub city of cross-border e-commerce, cultivating the main body of cross-border e-commerce SMEs, and building a convenient and efficient service system, to help the vast number of leather enterprises to achieve brand overseas, and help Guangzhou build into a new high of global trade.

  

  Prosperous start of the city, taking multiple measures to promote consumption

Since the opening of the market in the spring of 2023, Zhonggang Leather City has actively explored the integration of channels in terms of attracting customers and promoting consumption, and promoted online through official flagship stores, official live broadcast rooms, etc. Offline launch of spring and summer new product release show, together with high-quality clothing brands in Baima clothing market to bring fashion visual feast to buyers. In terms of promoting transactions, we continued to carry out joint brand ordering matchmaking meetings. Through the introduction of such benefits as full gifts, full reductions and free accommodation for purchase in Guangzhou, online purchasers were guided to go offline to see the version of goods, further realizing the diversification of service scenarios, building a new wholesale closed-loop, and driving the integration of people, goods and markets. With multiple measures taken, the average daily passenger flow of Sino Hong Kong Leather City increased by about 30% year on year, and the business operation of merchants also increased by 30% year on year, achieving a good start in spring and summer 2023.

  

  [Introduction to Zhonggang Leather City]

Zhonggang Leather City is a professional market under Guangzhou Yuexiu Group that specializes in high-end original leather bags and suitcases. It is operated and managed by Guangzhou Baima Commercial Operation Management Co., Ltd. Zhonggang Leather City is located at the core of the intersection of Sanyuanli Avenue and Ziyuangang Station of Metro Line 11 in Baiyun District, Guangzhou, adjacent to Guangzhou Railway Station and airport expressway entrance, and is a core member of China's Leather Trade City. The China Hong Kong Leather City was completed in 1993, with a total floor area of 43000 square meters. It has more than 800 leather brand merchants. Its products radiate across the country and are exported to Europe, America, Japan, South Korea, Hong Kong, Macao, Taiwan, Russia, the Middle East and other countries and regions, known as the "brand China Hong Kong The "City of Originality" was awarded the "China Five Star Professional Market" and "National Intellectual Property Protection Standardization Market" by China Leather Association and the State Intellectual Property Office. China Hong Kong Leather City actively promotes market transformation and upgrading, builds a China Hong Kong fashion industry innovation service platform and a strict selection base of China Hong Kong supply chain, and is one of the first public service spaces for transformation and upgrading of professional markets in Guangzhou. At the same time, it has become the only market procurement and trade cluster in Guangzhou and Baiyun District to expand the pilot market, help leather brands expand overseas markets, and provide one-stop new comprehensive foreign trade services.

Zhonggang Leather City takes the promotion of Chinese original fashion design leather luggage brands as its own responsibility to create a most secure, free and dynamic stage for original brands and designers. Over the past 20 years, Camel, Jinlilai Aokang , Wanlima, Frio, Fitu, Mulensen, Aowang, Captain, Apple, Hippie, Anthraci, Zuniu and other leather brands, as well as many foreign brands such as Mifei, Feidu Didu, and many original design brands have flourished in the fertile land of Zhonggang Leather City.


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