2023 Zhejiang (Wenzhou) International Fashion Consumption And The 18Th Light Industrial Products Expo Will Be Held Soon

　　 2023 Zhejiang (Wenzhou) International Fashion Consumption The 18th Light Industrial Products Expo (hereinafter referred to as "Fashion Expo") will be held in Wenzhou International Convention and Exhibition Center from November 24 to 26, 2023. Sponsored by Zhejiang Provincial Department of Commerce and Wenzhou Municipal People's Government, undertaken by Wenzhou Municipal Bureau of Commerce and Wenzhou Modern Service Industry Development Group Co., Ltd.

Wenzhou is a fashionable city with profound fashion heritage and superior fashion conditions. Since ancient times, Wenzhou has been an important trade city and port city in China. The Ouyue culture of more than 1600 years has bred the fashionable characteristics of Wenzhou's hometown of Southern Opera, a famous city of painting and calligraphy, a hometown of hundreds of workers, and a city of singing and dancing. The innovation consciousness of Wenzhou people who lead the trend and the inclusive and open mind continuously inject power into the fashion industry. In recent years, Wenzhou Municipal Government has actively guided enterprises to increase R&D investment, and provided strong support for the development of the fashion industry through policy guidance, financial support, talent training and other ways. Wenzhou has gradually become a domestic city Fashion industry As an important base of Wenzhou, many local fashion brands in Wenzhou have become outstanding in the fashion industry nationwide and even globally

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With the theme of "Millennium Trade Port, Fashion Wenzhou" and the core positioning of "shoes and clothing industry, trade docking, commercial landing, trend guidance", this Expo will create a professional theme exhibition with fashion consumption trade as the core. It will hold professional theme exhibitions such as the China Shoes Capital (Wenzhou) Footwear Fair (direct sales of shoes and clothing brands), Wenzhou Fashion Custom Fair, and build a "1+2" exhibition mode. Focusing on internationalization, digitalization and fashion, the exhibition covers an area of about 20000 square meters. Through the exhibition of Wenzhou shoes, clothing and other light industry development achievements, it builds a trade exhibition platform for Wenzhou fashion light industry, and provides light industry enterprises with resources needed for precise matching order acquisition, business channel expansion and brand promotion, Promote the regional brand awareness of "China Fashion Customization Demonstration City", promote the development of "China Shoes City" to "World Shoes City", and build a leading fashion intelligent manufacturing base in China.

（1） High quality enterprises gather to show the hard strength of fashionable shoes and clothing. There will be nearly 300 exhibitors in this fashion exhibition who will be positioned one after another according to product positioning and functions. More than 30000 new and popular shoes and clothing brands, such as Red Dragonfly, Baoxiniao, Kangnai, Dongmeng, Solo, Honglingniao, Hanpai, Creative, Kangyi, Monroe Silan, Xiushima, were invited to participate in the exhibition. Some of these enterprises are the leaders of customized brands, shoe factories and shoe clothing enterprises, some are deeply engaged in school uniforms for primary and secondary schools, kindergarten uniforms, boys and girls' shoes, some represent manufacturing enterprises with strong production and quick reaction capabilities, and some provide surface materials and various technical services for customized brands and shoe factories, Some rely on the advantages of Wenzhou factories to bring popular products to promote fashion consumption. What is worth looking forward to is that a number of designer brands specializing in personalized design will also appear in this exhibition, injecting new energy of personalized design into Wenzhou footwear and clothing industry.

（2） The cooperation mechanism is open, and the advantageous resources of fashion industry are included. The fashion customization exhibition in this fashion exhibition relies on CHIC exhibition, a powerful professional clothing exhibition in China and even Asia, and the footwear trade fair relies on professional footwear exhibition organizers to organize original shoe exhibitions. Through a professional cooperation mechanism, it will help exhibitors connect with active clothing brands, footwear brands, online and offline stores, live broadcast agencies and other resources in the market, and expand central China, eastern China South China and southwest markets meet buyers' one-stop shoe and clothing procurement needs with fast and efficient business efficiency. Unlike in the past, this year, professional buyers from Russia, France, Malaysia, South Korea, Japan, Hong Kong, Taiwan, Beijing, Shanghai, Guangzhou, Zhejiang, Jiangsu, Shandong, Shaanxi and other regions around the world have signed up to visit, The professionalism and influence of the exhibition have significantly improved.

（3） Local big brands gather to create a fashion shopping consumption feast. This fashion exhibition invited well-known brand stores and factory stores such as Huilima, Red Dragonfly, Kangnai, Xuege, Balabala, etc. to create a real local brand factory party. Nearly 50 enterprises launched seasonal sales of popular products at freezing point prices. The exhibits covered many well-known footwear and fashion brands such as boys' and girls' clothing, boys' and girls' shoes, underwear, glasses, accessories, bags, etc, Jointly promote Wenzhou's fashion consumption carnival, let consumers have a taste of shopping, and help Wenzhou build a regional consumption center city.

（4） Highlight professional value and promote innovation of fashion industry

At the same time, China Fashion Men's Wear Development Trend Salon China Garment Association Annual Meeting of Pants Industry Professional Committee and Wenzhou Garment Industry Development Forum, CHIC X All kinds of trade exchange activities such as Zhangzhen denim fabric art and various forms of professional trade activities such as online cloud expo provide enterprises with the resources needed for accurate matching order acquisition, business channel expansion and brand promotion, and improve the level of internationalization, digitalization and fashion of enterprises. In recent years, the number of reporters interviewed at the conference has increased year by year, and the participation has become increasingly strong. The media of the exhibition came from all over the country, and the media from all walks of life made the exhibition famous by means of intensive, multi form and continuous publicity. At the same time, this exhibition passed the "Tiao Yin", "Little Red Book" and "Today's Headlines" , Weibo, Tencent advertising, group chat touch and other channels have carried out large-scale online publicity, seizing the commanding heights of news publicity. So far, the number of people who have paid attention to this exhibition has exceeded 10 million, and a database of buyers and sellers has been built. The audience covers more than 60 countries and regions, so that the commercial achievements and influence of exhibitors are not limited to the exhibition hall, Let business opportunities spread from Wenzhou to all parts of the country.

The Expo has become Wenzhou Fashion It is also an important display window to drive the transformation and upgrading of Wenzhou's light industry, promote the integration of Wenzhou's fashion industry with the world, and improve the economic and social benefits of Wenzhou enterprises. Through the successful holding of the Expo, we will continue to strengthen exchanges and cooperation with the fashion industry at home and abroad, introduce more fashion elements and resources, and inject new impetus into the development of Wenzhou's fashion industry. Attract the attention of excellent enterprises at home and abroad with the attitude of internationalization, specialization and branding.

Correspondent: Liu Chenlu