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Use Science And Technology To Fuel New Engines, And Share The Opportunities And Trends Of Industry Development! 2024 China Fashion Technology Innovation Summit Successfully Concluded

2024/8/1 13:24:00 4

　　 Science and technology is the first productive force for the development of China's clothing industry, and the key force to drive the revolutionary breakthrough of all elements and scenes of the industry. China Garment Association is rooted in the national strategy, grasps the trend of the times, always attaches great importance to the scientific and technological progress of the industry, pays attention to the exchange, promotion and application of high-tech achievements in the industry, promotes industrial upgrading and development through scientific and technological empowerment, accelerates the transformation from "Made in China" to "Made in China", and strives to move towards the development vision and goals of China's garment industry in 2035.

　　 From July 25 to 26, the 2024 China Fashion Science and Technology Innovation Summit was held in Linping, Hangzhou. With the theme of "new quality and energy, innovation and innovation", and against the background of the successful convening of the Third Plenary Session of the 20th CPC Central Committee, based on the forefront of fashion diversification and innovation, it focused on the deep industrial ecology, gathered all-round top resources, exchanged innovative practice paths, and jointly discussed the new model of industrial transformation and upgrading New directions.

　　 The Summit was hosted by China Garment Association, organized by China Garment Intelligent Manufacturing Technology Innovation Strategic Alliance, China Garment Science and Technology Innovation Research Institute, Hangzhou Yishang Town Operation Development Co., Ltd., supported by Zhejiang Ruisheng Intelligent Technology Co., Ltd., Shanghai Fushan Precision Machinery Technology Co., Ltd., and co organized by Zhejiang Garment Industry Association and Zhejiang Merchants Federation Fashion Industry Committee. The two-day 2024 China Fashion Science and Technology Innovation Summit includes many wonderful activities. The high-end forum and theme forum speak in turn. The Summit and round table dialogue invite fashion leaders from multiple industries to speak freely. A number of industrial cluster tour routes let the participants get what they need. The digital transformation scheme exhibition focuses on the latest technological achievements of enterprises.

　　 Chen Dapeng, Vice President of China Textile Industry Federation and President of China Garment Association, presided over the conference.

　　 The voice of enlightenment, a new force born from asking the world

　　 Chen Rugen, secretary of Linping District Party Committee of Hangzhou, said in his speech that in recent years, Linping has vigorously promoted the transformation and empowerment of "design+", "digital+" and "technology+" relying on the existing advantages of the home textile and clothing industry, and has basically formed a large fashion industry cluster with the home textile and clothing industry as the main body. On the occasion of the grand event, I hope that the China Textile Industry Federation and the China Garment Association, as the bridge between enterprises, the government and the market, can continue to care about and support the development of the fashion industry in Linping, integrate the design resources, update the business platform iteratively, tap the potential to help emerging brands, and provide more suggestions and support for the high-quality development of the fashion industry in Linping.

　　 Next, Linping District will closely focus on the overall goal of building a hundred billion level fashion industry cluster, focus on the core of internationalization, digitalization and branding development, constantly create a better business environment, implement more preferential support policies, and focus on escorting project promotion, enterprise development and industrial take-off with all-round and accurate "gold store waiter" services. He sincerely invited more fashion enterprises and designer teams to come to and settle in Linping to create a better future for high-quality development of the fashion industry.

　　 Sun Ruizhe, president of China Textile Industry Federation, explained the core supporting role of scientific and technological innovation for industrial system remodeling, space expansion and value creation from the perspective of industry, and profoundly interpreted the important connotation of three new productive forces: scientific and technological productivity, cultural productivity and green productivity. He pointed out that textile and clothing enterprises should create new supplies through scientific and technological innovation to cope with the changes in the consumer market. In the face of the changes in social values, they should use scientific and technological innovation to make up for shortcomings and forge strengths. In the face of the changes in social values, they should use innovation to drive the creation of efficient, high-quality, high responsibility and low-cost fashion industries. In response to the changes in development paradigms, they should use scientific and technological innovation to hasten the birth of new business types, new models New momentum.

　　 Sun Ruizhe stressed that China's textile and clothing industry is at a critical stage of technological track change and industrial qualitative leap. Promoting industrial innovation and developing new quality productivity through scientific and technological innovation is the only way to achieve high-quality development. In the future, first, we should use scientific and technological productivity to create a new fashion ecology; Second, create new fashion aesthetics with cultural productivity; Third, we should open a new realm of fashion with green productivity. "In the new great changes, we need to understand the changes of the times and the changes of the environment, keep the development direction and value orientation firmly, promote the upgrading of traditional industries and the industrialization of cutting-edge technologies, and create a modern fashion industry system that is more suitable for production relations and productivity."

　　 "Artificial intelligence" is the biggest help for enterprises to improve quality through science and technology. The generative AI (AIGC) represented by ChatGPT has great achievements in a wide range of applications. However, how to make ChatGPT provide users with high-value services in actual situations is one of the difficulties many enterprises encounter. Li Taihao, a senior research expert of Zhijiang Laboratory, an overseas high-level talent of Zhejiang Province, a doctoral supervisor of Zhejiang University, and a professor of the Hangzhou High School of the University of Science and Technology of China, shared the topic of "the next spring of artificial intelligence - emotional interaction", starting with the ChatGPT dialogue mechanism, and then realizing human-computer empathy through emotional computing. Li Taihao explained that emotional computing attempts to create a computing system that can perceive, recognize and understand human emotions, and make intelligent, sensitive and friendly responses to human emotions, giving robots emotional capabilities. Emotional computing is the basic technology and important prerequisite for realizing naturalization, personification and personification of human-computer interaction. It realizes cross modal humanoid creation under the guidance of empathy strategies.

　　 Supply chain is the lifeline of products. Whoever catches the future development trend of supply chain will have unlimited opportunities. Ge Yiwen, a global supply chain expert, CEO of Hong Kong Textile and Garment R&D Center, and professor of Wharton Business School, discussed the "tomorrow's consumer goods supply chain". From the perspective of managers, he believes that the future supply chain has the characteristics of intelligence, flexibility, value creation, and positive social contribution. The most important thing is to achieve more accurate manufacturing with less waste, Fully consider the material, production, evaluation, system and infrastructure conditions. The information of upstream and downstream enterprises is highly transparent, and fully consider the compatibility and practicality of the user interface.

　　 Yuan Feng, the chairman of Ruisheng Intelligent, focuses on the practical case of Ruisheng's practice of new quality productivity based on high-tech, efficient and high-quality resurfacing. The Ruisheng intelligent AI empowerment platform mentioned in his "intelligent empowerment plus development" can realize the whole process operation and management of the whole plant, and has six core control modules: fabric storage, cutting production, flexible suspension, sorting into boxes, sealing and stacking, and finished product warehouse. Functional modules can be flexibly configured according to customer specifications, coupled with the AI digital twin management platform, so that software and hardware complement each other, Integrated intelligent collaboration, moving from single machine intelligence to system intelligence, realizing cross system and cross platform interconnection and interworking operations, and helping the intelligent manufacturing and "digital" development of production plants. Ruisheng serves more than 4000 global customers, and its leading enterprises account for more than 40%. It has set up offices in more than 35 countries and regions, and has more than 500 patented technologies, far ahead of the field of intelligent garment manufacturing.

　　 "Garment production cannot be separated from sewing, and the stitching of the sewing equipment during the sewing process is not only an indispensable element of sewing products, but also directly affects the quality of fashion clothing." Wu Liangjie, chairman of Shanghai Fushan, proposed that the thread tension is a dominant factor that highlights the high quality of clothing, Traditional industrial sewing machines cannot solve the stubborn problem of uneven stitches due to the restriction of thread tension structure. However, after 14 years of research and innovation, Toyama has made breakthrough progress and introduced intelligent thread tension control technology, which has realized the almost magical sewing of fashionable clothing products and ushered in a new era of global industrial sewing machines. At present, the intelligent thread tension control technology is first applied in the new generation of intelligent flat sewing machines and the new generation of intelligent overlock sewing machines. The centerline tension of industrial sewing machines is only one third of the traditional structure, while the average thread tension of overlock sewing machines is now reduced by 40.4%.

　　 Fan Ji'an, the chief scientist of China Unicom big data and the special consultant of China Unicom Garment Manufacturing Corps, highlighted the establishment of China Unicom's garment "corps", the construction of a composite expert team and the use of independent capabilities to build cutting-edge technology in "China Unicom helps the garment industry - the breaking and rebirth of scientific and technological innovation". China Unicom has built a "1+3+1" digital product service system relying on the cloud base, of which two "1" are digital transformation planning consulting services and cloud intelligent computing. "3" is the textile and clothing industry cloud, the textile and clothing big model, and the industrial cloud micro intelligent computing product line, building a "software+hardware", "platform+application" product matrix, At present, more than 40 solutions and more than 100 material libraries have been reserved.

　　 Xia Guoxin, the chairman of Goliath, brought an impressive theme sharing "Goliath's innovative practice". "Innovation is the soul of an enterprise and the guarantee of its sustainable development. Authorization can bring innovation to all employees, and authorized organization can blossom in a hundred flowers." According to Xia Guoxin, each brand of Golith is an independent business department, and the head of each brand is a business partner. With great power, each brand finds the best brand in its category as a benchmark for learning, The internal system, from staff decision-making to opposition to decision-making, has brought effective innovation to the design. Looking inside the enterprise, from top to bottom, all levels attach great importance to the "golden ideas" put forward by grassroots personnel. The "Generation Z Committee" and the "Living Water Plan" enable talents to find the most suitable jobs to play their energy.

　　 Taking advantage of the grand event platform, the technology resource platform of China's clothing industry was officially released to the whole industry. As a key work project of China Garment Association, China Garment Industry Science and Technology Resources Platform aims to build a national public service platform, and focuses on the construction of innovation system to open up the main channel for industrial transformation and upgrading. In the stage of platform infrastructure construction, it is planned to build five major resource pools of industry information, industry dynamics, science and technology resource pool, expert think tank, demonstration enterprises and fast reaction supply chain, and strive to build an industry science and technology resource aggregation platform through the precipitation of scientific and technological innovation resources.

　　 The journey of empowerment, the intellectual power of industrial innovation

　　 The high-end forum of the Summit was launched at the same time, and many industry pioneers contributed their wisdom.

　　 On the high-end forum of "giving the line", experts from the field shared the innovative development cases of the industry in a multi-dimensional and all-round manner, provided cross-border wisdom support, stimulated industry breakthrough thinking, and created a new ecological environment for industrial development.

　　 Han Yongsheng, professor and doctoral supervisor of the School of Management of the University of Chinese Academy of Sciences, delivered a keynote speech on "Flexible Supply Chain and Core Competitiveness of Garment Enterprises". He believed that the supply chain should have three levels of capabilities. The first is reliability. Enterprises always make right orders and products meet quality requirements; The second is responsiveness, providing products/services to customers at a steady speed; The third is agility, that is, the ability to respond to market changes. The core competitiveness requires enterprises to meet the important and major needs of customers to the maximum extent from the market perspective, and control the risks and input costs to the minimum. The most important thing is to protect their own technological originality and not be easily copied.

　　 According to Zhou Hongjiang, chief marketing officer of Hongdou Group, in terms of marketing innovation, the brand of Hongdou has been redefined. Based on the classic, it has created and deeply cultivated the comfortable track. It has carried out medium and long-term strategic planning for the clothing sector led by Hongdou men's clothing, defined the classic comfort in the short term, and established regional optimization; In the medium term, it will lead the comfort characteristics and make efforts in the national field; In the long run, it will be regarded as a great comfort value and promote the leading position of men's clothing. From the perspective of product innovation, Red Bean has started with top-level design, established Red Bean Group Research Institute, established multi-level and multiple research centers, provided strong technical support for products, and applied for more than 300 patents every year. In terms of management, Red Bean builds a "smart red bean", focusing on omni channel sales externally, and focusing on efficient business collaboration internally, to build a 5G smart factory to achieve intelligent control throughout the production process.

　　 The disappearance of demographic dividend, the iteration of customer market renewal and the transformation of manufacturing industry are all promoting production automation to become the core element of factory competitiveness. Tang Xiaowei, general manager of Jiangsu Tianyuan Garments, said that in the past ten years, the automation development path has achieved 20% unmanned sewing, 60% automation coverage, and 20% craftsmanship. In the next three years, it will enter the era of automated production 2.0, with automatic sewing and automatic capture accounting for up to 80%, and transportation 100% comprehensive coverage. The intelligent manufacturing route launched by Tianyuan has reached the stage of transparency, traceability and predictability on the digital road. It realizes automatic data capture in the entire production process value chain, forms a data sharing LAN across departments and production regions, actively uses data to solve potential problems, and automatically generates solutions synchronously.

　　 Hu Xudong, president of Xinchang Institute of Technology Innovation, Zhejiang University of Technology, leader of Zhejiang Intelligent Manufacturing Expert Group and doctoral supervisor, analyzed the difficulties of digital transformation of small and medium-sized enterprises at the forum. He pointed out that the cost of digital transformation is relatively high for smaller factories, and there is a lack of information management talents inside, and the degree of equipment automation needs to be improved. To this end, Zhejiang Province has specially set up the Zhejiang Intelligent Manufacturing Expert Committee to provide small and medium-sized enterprises with lightweight digital transformation, covering cluster enterprises such as Zhuji in Shaoxing, Yiwu in Jinhua, Jiangbei in Ningbo, and achieved good results.

　　 INXX co-founder Tieshou shared in the "construction and extension of brand innovation", In the face of the new consumption trend, INXX is racing against the clock to change. Through market, industry and user research and analysis, it broadens the coverage of people, creates new brands, combines different styles of brands and categories to form multi form stores, explores and builds an incubation platform based on market demand, and cultivates innovation soil through internal and external cooperation, At the same time, we will explore the new brand with market potential, outstanding designers and managers, and work together to create and manage the brand.

　　 "Jeanswest has experienced four business model layout innovations. In 2018, it launched the era of brand 4.0, implemented the transformation from offline sales to online sales, and established the transformation from clothing retail to brand management. In the past five years, the online sales of the whole network increased nearly 10 times." Liu Weiwen, director and deputy general manager of Jeanswest International (Hong Kong), revealed that the brand sold 2.86 billion yuan online from January to June 2024, A year-on-year growth of 67.2%. The company has promoted brands to open different store groups on various online shopping platforms, and created a new business model for multi platform operation, which has become a new driving force for business development. Through digital and platform based replicability, the company has enabled the development of new brands and new categories with different positioning, and has realized the development of vertical and horizontal extension.

　　 In the link of "Summit dialogue: innovative integration and strategic deployment of new quality productivity", several enterprise representatives discussed how to use new quality productivity to promote enterprise development based on their respective positioning. Hong Yujun, director of Jinjiang Jinba Men's Wear (Shanghai) Co., Ltd. and general manager of Jinjiang Jinba, told about the brand's many achievements in cultural productivity, and actively guided customers to recognize the cultural value of clothing. From the perspective of human resources, Zhao Yuan, executive director of Alida Garments, believes that promoting high-quality talents to enter the enterprise is the core of innovative productivity. Zhao Daxi, the founder of ZHAODAXI brand, who focuses on online sales, said frankly that with the help of sales big data, his products interact more closely with consumers. Liu Di, General Manager of R&D Department of Pierian Spring Group, said that Pierian Spring is in the process of intelligent application transformation following the market demand, transforming large orders into small orders, quickly responding to customers' demand for explosive funds, and cross production of individual funds to each other, allowing simultaneous processing of 8~10 single products.

　　 One side is to listen to the voice of the wise, the other side is to enjoy the latest cutting-edge scientific and technological achievements in the industry. The thematic exhibition of digital transformation scheme presented in two days became the second venue for in-depth communication between the supply and demand sides.

　　 There was constant traffic in front of Ruisheng's booth, and the salesperson explained the intelligent process to the person in charge of the enterprise who came to consult on the electronic screen. The revolutionary sewing technology brought by Toyama makes people feel more intuitive technological impact through on-site operation. The brand manager holds the sewing thread and points it at the light to say that the flatness is incredible. From intelligent equipment to digital software support, the scientific and technological capabilities of the Summit have armed textile and garment enterprises who are aspiring to scientific and technological innovation and high-quality development to "teeth".

　　 With eager eyes, lively conversation and enthusiastic feedback, the agenda of the first day of 2024 China Fashion Science and Technology Innovation Summit will add more excitement to the hot summer. On July 26, two parallel theme forums and round table dialogues focusing on the integration capability in the intelligent manufacturing field and the mutual integration and connection power in the consumption field were opened, and customized visit routes brought more surprises and gains to the enterprises participating in the conference.

　　 The way of application, the integration of advanced intelligence

　　 The resilience and stability of the supply chain is an important guarantee for China's apparel industry to cope with internal and external challenges and achieve sustainable development. In the parallel forum with the theme of "the integration of high-level intelligent manufacturing", Liu Zheng'an, the executive vice president of China Garment Science and Technology Innovation Institute, as the introduction, introduced the positioning and development of China Garment Science and Technology Innovation Institute, as well as several excellent cases of digital transformation services in the sharing of "the reconstruction of everything". He said that China Garment Science and Technology Innovation Institute will provide the industry with all-round Integrated digital transformation consulting, diagnosis, planning, implementation and training services. The Orange Weave Supply Chain Platform, which is affiliated to the China Garment Science and Technology Innovation Research Institute, provides enterprises with supply chain resource docking services for upstream and downstream enterprises. Liu Zheng'an said: "Through this platform, enterprises can quickly find digital transformation software and hardware resources, high-quality manufacturing and high-quality order resources that match the development of enterprises, and solve the pain points and problems."

　　 In terms of information and digital construction, Tebu has always been at the forefront of the industry, and was awarded the National Supply Chain Innovation and Application Demonstration Enterprise in 2023. Zeng Xianghui, the person in charge of manufacturing and logistics digitalization of Tebu Group, brought the practice sharing of "technological innovation and digital application" in improving operational efficiency and core competitiveness. He believed that new technologies have broadened the digital landscape of enterprises and provided new ideas and methods for enterprises to solve the ultimate problems. In order to further realize the data driven digital transformation and enable the digital and refined operation of the Group, the master data governance and analysis system construction project of No.1 Project is specially carried out, including the group's business analysis, master data governance, purchase, sales and inventory management, e-commerce data, manufacturing data and logistics data governance.

　　 At present, digital production has become the mainstream. Kangli Digital has driven the business transformation of related enterprises through sustainable on-demand digital solutions. In the sharing of "Analysis of Five Global Leading Trends of Digital Revolution Boosting Business Growth", Hong Xinmin, Director of Strategic Business Development in Asia Pacific Region of Kangli Digital, summarized five global leading trends, namely, supply chain optimization, popularization of direct to consumer sales model, attracting new customers through limited edition and cross-border co branding, integrating new technology to create new value and customer experience Mass customization is possible. She hopes to be based on the new trend, stimulate the enterprise strategy with the help of Kangli's technology, and jointly create new growth possibilities.

　　 Over the years, Ebon people have continuously invested a large amount of R&D resources in the field of digital technology, committed to using the Internet and Industry 4.0 technology to enable the whole industry to transform and upgrade digitally and intelligently. Fang Qin, the founder, chairman and CEO of Ebon people, with the theme of "New opportunities for digital and intelligent driven garment customization", shared the information from three aspects: enterprise introduction, Ebon people's digital and intelligent, and new opportunities in the future. She said that relying on the full link digital structural framework, Ebon people will vigorously promote the integration of Chinese and Western cultures and advocate new customization in China.

　　 Where is the moat of the enterprise facing the pressure of the consumer market and the growing market environment? Tong Liqun, an expert on the supply chain of LinkedIn Technology, emphasized in the sharing of "building a garment moat - digital intelligence of the supply chain" that digitalization is one of the indispensable ways to improve the efficiency of the supply chain. LinkedIn SCM is committed to making internal and external enterprises collaborate effectively through the digitalization of the supply chain on the basis of rebuilding the informatization of the whole business link of the garment enterprise, So as to help enterprises steadily improve their operating efficiency and build their own "moat".

　　 Li Fuhai, General Manager of Attraction Miracle Intelligent Technology, shared the development of garment automation and the dilemma of intelligent garment manufacturing with the topic of "AI sewing robot helps garment enterprises reduce costs and increase efficiency". He said that how to grab and transport cloth by machines was a worldwide problem that many sewing equipment enterprises were difficult to overcome. Now, the sewing robot jointly developed with China Garment Science and Technology Innovation Research Institute has solved the difficulty of single-layer layering and accurate feeding of cloth, and completed the one minute change. During the sharing, he demonstrated the practical application of sewing robots and flexible intelligent production lines through a large number of videos.

　　 In the rapidly changing business environment, it is particularly critical to improve "quality" with "new" and promote "new" with "quality" to further consolidate the foundation of development and realize the transformation of "Made in China" from big to strong. In the round table dialogue of "quality and efficiency game and driving force of new manufacturing", Yang Jianguo, chief engineer of Jiale, Zhu Jianlong, production director of Hailan Group, Li Jiale, chairman of Lianjie Technology, and Su Caimei, marketing director of Shanghai Fushan jointly discussed the relationship between quality and efficiency, and technology driving enterprise development. They agreed that whether it is to build a supply chain or select partners, All of them should base on their own business objectives, fully consider uncertain dynamic variables, and predict potential risks in advance.

　　 The new gathering of wisdom and the connected power of consumption integration

　　 Another parallel forum with the theme of "Connecting power of consumption integration" is also in full swing. In the new consumption era, the domestic market is saturated, and e-commerce low-cost competition intensifies. "Keeping integrity is amazing, and you can build a lasting future." As an introduction, Xi Jiang, a new retail business model and a strategic expert, and the president of Hangzhou Xijiang Retail Research Institute, started his sharing with the theme of "New consumption era, the core of high profit clothing brand". He believed that advanced marketing is that brands provide some materials and clues, so that consumers can imagine and fill according to their own life experience, At the same time, he shared a number of brand operation cases, which broadened the thinking of the guests.

　　 What should design do in the AIGC era? With the vision of becoming the world's leading digital clothing service provider for Al, Wu Sisi, chairman of Shenzhen Garment Artificial Intelligence Technology, analyzed the problems of traditional clothing design with the title of "clothing design in the AIGC era" The core competence of AI design, as well as the application of large model based on data, he emphasized that the biggest feature of the AI era is that compared with the traditional mode, the training cost is low, the training results can be obtained in a short time, the labeled data can be trained, and the model can generate the desired results. With its powerful AI algorithm and deep learning technology, Shenfu AI Technology has independently developed a breakthrough creation tool, which will greatly improve the efficiency and quality of clothing design and production.

　　 Who says sports can't be more fashionable? As an advocate of sports aesthetics, Titika Active Couture was founded in Toronto, Canada, the fashion capital of North America. During the sharing of "the concept and practice of Titika sports fashion fabric research and development and product innovation", Eileen, the founder, chairman and chief designer of Titika Active Couture, brought comfortable, wearable and multi scene Titika products to the eyes of the guests at the scene, She explained how good brand ideas can be implemented in products from the perspectives of color, shape, and quality. Titika broke through the established rules and restrictions of fabrics and styles, so that the brand could create a new fashion of fashion and sports style, endow women with internal strength, and interpret the roles and identities they defined for themselves.

　　 "All innovation with consumer demand as the core is vital!" Lu Jianping, General Manager of Haining Tianyi Textile, shared "the trend of fabric towards' new 'in the perspective of fashion art and technology integration" from three aspects of consolidating innovation ability, improving innovation concept, and developing innovative technology. He said that technology makes art, and materials are the support of brand spirit, Tianyi R&D Center is constantly pursuing innovation in terms of equipment and materials. At present, Tianyi Textile has created the unique technology of "machine washable silk fabric", has patented the technology of "low-temperature degumming of silk", and also uses hemp fiber to replace traditional flax fiber, realizing carbon neutrality of hemp textiles. In the future, Tianyi Textile will continue to develop new products based on consumer demand.

　　 In the wave of digital transformation, the efficient growth of retail brands driven by AI technology has become the industry consensus. In the sharing of "new quality productivity - construction and implementation of AI big data commodity management strategy", Zhao Jiacheng, CEO of 7thonline 7th Online, systematically introduced the 7th online omni channel AI intelligent commodity management software platform, which is based on mathematical algorithm model, artificial intelligence, machine learning and other technologies, combined with the excellent practical experience of global top retail commodity management, Grind out automation solutions that deeply adapt to retail business scenarios. In his opinion, "only feasible digital solutions are needed by enterprises".

　　 At present, dithering occupies the spare time of a large number of users. Currently, the average Internet user spends 125 minutes watching short videos in a single day. Li Youjun, the commercial director of Make Friends E-commerce Academy, brought the "2024 Diaoyin Entry Guide", and built a full business model based on Diaoyin platform ecology, including five business modules: supply chain services, brand agency operations, MCN institutional services, integrated marketing services, and live broadcast training institutions, to provide a full set of live broadcast e-commerce services for brands. He said frankly that content is the first productivity of the brand, and goods are always the core of long-term operation. Making a Friend E-commerce Academy will continue to do a good job of business empowerment with the heart of education.

　　 Faced with the impact of many uncertain factors in the consumer market, many enterprises have updated their business philosophy, sales channels and marketing methods in a timely manner to improve their consumer experience and achieve growth against the trend. In the round table dialogue with the theme of "reshaping the consumer experience and market contact", Li Lieqing, Chairman of Children's Wear of Malawi, Hu Ping, CEO of Sungate Technology, Yang Fan, General Manager of Cloud Time The senior investment manager of TEMU Women's Wear said that technology has played a huge role in improving production efficiency, innovating product design and consumer experience. At the same time, they also shared their successful experience and challenges in reshaping consumer experience, and discussed the impact of AI intelligence, big data analysis and other technological innovations on the clothing consumer market.

　　 The gathering power of grasping fingers and forming fists

　　 After the two parallel theme forums on July 26, the guests did not stop their journey, but went deep into the industrial cluster - Xucun Town in the afternoon to have a fruitful visit and discussion trip, which played a positive role in promoting the high-quality development of the textile and clothing industry and promoting resource connection, cooperation and exchange.

　　 Through visiting Haining Tianyi Textile Co., Ltd., Haining Xinmakou Fashion Co., Ltd., Zhejiang Qiuzhige Industrial Co., Ltd., Zhejiang Meizhijin Textile Technology Co., Ltd., Zhejiang Wude Clothing Co., Ltd., Haining Guanqiao Clothing Co., Ltd., Zhejiang Kaidiya Cloth Industry Co., Ltd., Zhejiang Xinyan Clothing Co., Ltd. and other high-quality fabrics, high-quality pieces and intelligent manufacturing enterprises, The guests not only had a close understanding of the scale, technical level and innovation ability of local textile and clothing enterprises, but also saw the future development trend and potential of the industry.

　　 During the visit, the guests had in-depth exchanges and discussions with the person in charge of the enterprise, and had extensive communication on technology innovation, market demand, supply chain management and other aspects. Face to face exchanges not only deepen mutual understanding, but also lay a solid foundation for future cooperation. Many guests said that through this visit and discussion, they found many potential partners and business opportunities, and were full of expectations for future cooperation.

　　 New quality and energy, reform the old and reform the new, the future has come, the line is coming. From the breakthrough of intelligent textile technology to the application of virtual reality technology in fashion design; From the innovation of environment-friendly materials to the accurate analysis of consumer behavior by artificial intelligence, technology is gradually reshaping every link of the fashion industry, giving it more abundant connotation and infinite possibilities. With the deepening of a new round of scientific and technological revolution, the core element of scientific and technological productivity will provide a steady stream of new momentum for the high-quality development of the fashion industry.

As the vanguard force in the tide of scientific and technological change in the fashion industry, the China Fashion Science and Technology Innovation Summit will shoulder the important task of accelerating the effective transformation of scientific and technological innovation achievements into the fashion industry, promote the deep integration of industry, university, research and application through exchange and display of the latest scientific and technological achievements and cutting-edge trends, realize the magnificent transformation of China's fashion industry from "manufacturing" to "intelligent manufacturing", and realize the transformation from big to strong Advanced leap from quantity to quality!