Guangdong Fashion Week: Good, Interesting And Popular! This Party Shows You Another Side Of Guangdong Designers!

On September 24, as a major part of the 2024 Guangdong Fashion Week - Autumn, the carnival series of Guangdong fashion designers hosted by Guangdong Fashion Designers Association was held in Panyu, Guangzhou. It showcased the new style of Guangdong's design power in a new form and in-depth content The new model helps Guangdong and even China's original design create a new fashion situation.

Exclusive annual event

Guangdong designers sing with passion

Guangdong Fashion Designers Carnival is an annual brand event dedicated to designers. It is held regularly in Guangdong Fashion Week every year to help Guangdong fashion design achieve new development with new vitality. At this annual grand event, Guangdong design forces gathered again on the stage of Guangdong Fashion Week. The theme song of Guangdong Fashion Designer, composed by Guangdong fashion designer Zhang Zexing, was officially premiered. Young designers and association representatives, such as Chi Fangting, Liu Ping, Hu Haoran, Qiu Huanshan, Guo Siyu, Li Xiaocai, Yang Jiaxin, sang enthusiastically and ignited a warm atmosphere at the scene.

Fashion represents people's pursuit of beauty, and more importantly, it represents a kind of life attitude and values. Today, when people pay attention to health, sports have become a new fashion and a new way of communication in the industry. As an organization focusing on Guangdong clothing sports, "Lu Shu Zheng Tu" appeared with full vitality and sent out an invitation letter to designers for the textile and clothing industry elite challenge, calling on more clothing elites to feel the beautiful scenery of nature, challenge their own will limit, promote the progress of sports, and promote exchanges and cooperation in the industry.

　　 Dialogue on "Light Year Plan"

Imagine the new future of Guangdong fashion

In April this year, Guangdong Fashion Designers Association and Guangdong Fashion Industry Association jointly launched the "Light Year Plan". At this Fashion Week, the "Light Year Plan" specially invited representatives of fabrics, brands, supply chains and young entrepreneurs to present a meaningful "dialogue" for Guangdong designers.

The dialogue session was presided over by Wang Jia, the full-time vice president of Guangdong Fashion Designers Association. Fu Lifei, the project director of Beijiang Bluestar Digital Textile Technology Co., Ltd., shared the infinite possibilities of the new technology of cold transfer printing to enable the design creativity, and helped the creative presentation of Guangdong design with new fabrics; Yu Yue, the creative director of Inman brand design of Guangzhou Huimei Fashion Group, brought the brand × designer cooperation plan to promote the link between design creativity and the market in a new mode; As a representative of young entrepreneurs, Hou Yuhan, general manager of Luyan International, discussed the topic of youth power with the guests and looked forward to the dynamic future of Guangdong fashion; Jiang Xi, the person in charge of Xiaohongshu Business Ecological South China Industrial Belt, invited the fashion manager to settle in, decoded the platform traffic and submitted the support plan to drive new growth with new marketing; Huang Zhiqun, Deputy General Manager of the R&D Center of Dongguan Deyongjia Group, expressed his unique opinion from the perspective of supply chain, hoping to strengthen the deep cooperation between the creative end and the production end, and make Guangdong fashion bigger and stronger together.

　 Connection of fashion options

Help Guangdong to buy good designs

On the same day, as a series of activities of this carnival, the carefully planned matchmaking meeting for fashion managers made its debut, and selected Guangdong high-quality clothing products and the latest works of designers were displayed and sold, attracting Bossa MANGANO、SUITGAME、 Jihe, QINGMU, Nanfang Amber, Qiyong, TopDonna, Yueqian, LENGBIAN, Jijia Qilin, Stroke, DWAA, BITMAP, Zhongshan Lijaxin Clothing Co., Ltd EA、GGAHOLIDAY、SEE ALSO, AIPALA, Achimido, Fanjian Yipin, All Clothes Federation, From5, EN With the participation of mainstream brands and powerful supply enterprises such as FORME, we have set up an in-depth communication field for Guangdong designers and buyers, facilitated the matching cooperation between high-quality products and professional buyers, helped Guangdong clothing to accelerate its integration into the new field of Little Red Book marketing, enriched the trend and good quality of Little Red Book platform, and jointly achieved new business growth.

In order to encourage more people to join in the grass planting queue of Guangdong Fashion Week, the organizing committee of Guangdong Fashion Week awarded the honor of "Fashion Appreciation Officer" to Zhu Zhenfei, Xingzi, Zhou Zhou, Wang Daqiqi, Wan Zichen. kyra, Yu Qing Chloe, Chen Xiwen, Pan Lu, Yumi and other fashion bloggers with millions of fans and millions of monthly sales, and helped Guangdong Fashion Week become a fashion hit with official support!

　　 Official sharing of Little Red Book

Unlock fashion industry traffic password

As a well-known living community in China, Little Red Book has always been committed to the benign development of platform content and commercial value. At present, there are more than 300 million monthly active users. On the basis of the community, Little Red Book has developed a unique grass planting economy. More than 100 industries and 200000 products have been searched, discussed and planted in Little Red Book. Grass planting has become the third marketing paradigm, constantly expanding the boundaries of brand marketing, and defining the consumption culture of the new era with strength and creativity.

In this carnival, Guangdong Fashion Week specially invited the official representatives of Little Red Book to promote the theme of platform empowerment of Guangdong design. They elaborated on the value of Little Red Book platform and full link operation, shared the relevant cases of mutual benefit and win-win between brands in Little Red Book and buyers, released the trend report of Little Red Book, and analyzed the relevant support strategies of Guangdong clothing industry belt, Invite the target object to be the manager of Little Red Book on site, promote the in-depth cooperation between the high-quality supply chain and the buyers of Little Red Book, and realize the mutual benefit and win-win between Guangdong garment industry belt and Little Red Book.

Design is the most powerful tool for human beings to shape the environment. Design for a better world and people's life. Design is the power to change the world and the responsibility to create a better world. In the new era and new journey, designers need to respond to the propositions of the times, play the role of the most active elements of the industry, achieve the fashion dream and help the new development of Chinese fashion. Guangdong Fashion Designers Carnival will continue to participate in this beautiful revolution, constantly innovate the form of activities, and help Guangdong fashion designers to make a sound of fashion, gather more strength, and do a good job together by leveraging the platform role of Guangdong Fashion Week!