Shoe Brand Hi Dragon 2011 New Product Conference Held In Jinjiang
According to media reports,
Xi De Long
"Charm unlimited" 2011 Q3 national elite conference and new products
Release conference
It was held in Jinjiang.
The reporter learned that in the new year, the company will focus more on the Internet besides the TV and print media.
Propaganda
Up.
"The younger generation of consumers is more familiar with and applied to the Internet.
In order to cater for the needs of this part of consumers, we will launch a large-scale online promotion plan in the new year. We will expand the network awareness of "Xi long long" in the form of hard and broad, product placement, and realize the interaction between online and offline businesses.
The leader of the forest was revealed at the meeting.
In addition to identifying the force network in the publicity channel, Xi De long will also focus on the positioning of "the first brand of life movement".
"At present, sports brands in China are mostly in the field of professional sports, such as comprehensive sports and outdoor sports.
After market research, we decided to find another way to define the brand positioning of "the first brand of life movement", enabling anyone, any time and place to exercise freely.
This is also our understanding of life movement. "
Pan Shuyuan, director of marketing management center, explained.
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