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Interview With Li Huiqin, Secretary Of The Town Committee Of Houjie Town, "Tailor Made" To Plan The Transformation And Upgrading Of Houjie Shoe Industry

2011/1/19 10:30:00 279

Shoe Business Investment

Interview with Li Huiqin, Secretary of the town hall of Houjie Town

Houjie footwear industry Obvious advantages in development

In January 19th, there were 500 shoe manufacturing enterprises and 150 thousand employees. Investment The total amount is 400 million dollars. Behind these amazing achievements, how many little-known experiences and stories are there? With these questions, reporters interviewed Li Huiqin, Secretary of the town hall of Houjie town.

Reporter (hereinafter referred to as "Ji"): what is the practice and experience of Houjie town to promote the development and transformation and upgrading of footwear industry?

Li Huiqin (hereinafter referred to as "Li") Houjie's practice first is to take advantage of the situation and take the initiative to take the opportunity to pilot the pilot project of industrial transformation and upgrading. Followed by policy guidance, enterprise led. The main pillar industries such as shoemaking have been gradually clustered, making the advantages of Houjie manufacturing industry continuously enhancing, and the traditional service industry is developing towards high-end, collectivization and branding. The third is to implement the mechanism and build a platform. Government policy guidance, encourage technological innovation. There are more than 70 shoe enterprises in the town. technology Research Center, laboratory and quality monitoring system. Finally, it is the combination of "lead" and "plug" to improve the quality.

Reporter: what are the biggest difficulties and advantages of Houjie shoe industry transformation and upgrading?

Li: as far as advantages are concerned, there are cultural advantages as well as regional advantages, basic advantages and advantages in development. Houjie is a specialized furniture town and shoe making town in Guangdong province. The footwear industry is intensive development. The shoe industry cluster has become the fourth batch of industrial clusters upgrading demonstration area in the province. In terms of difficulty, the most prominent problem is the high dependence on footwear exports. The biggest difficulty is that the technical adjustment of shoe industry is restricted by many factors.

Reporter: the blueprint and direction for further upgrading and upgrading of shoe industry in Houjie town?

Li: with the characteristics of exhibition economy, upgrading and upgrading the traditional manufacturing industry, upgrading and upgrading the footwear industry. We should shift the industry development to the orbit of autonomy, high-end, scale, agglomeration and branding, and speed up the pace of industrial restructuring and transformation and upgrading.


600 million pairs

- Houjie Town 2010 annual output of shoes.

20 billion 900 million

The annual output value of shoe industry in Houjie Town in 2010.

500 families

- the number of shoe enterprises in Houjie town.

Time window

According to the policy support program of transformation and upgrading of Dongguan footwear industry and cluster development, Dongguan will produce 1 billion 910 million pairs of shoes in 2015, total output value and sales revenue reaching 80 billion 500 million yuan; and strive to build Dongguan into the world footwear industry with shoe industry R & D design center, footwear Trade Center, shoe brand distribution center and shoe production base by 2015.

From 2010 to 2015, the footwear industry in Dongguan maintained an average annual growth of over 5%, and the total output value and total sales revenue increased by 10% annually. By 2015, the output of shoes reached 1 billion 910 million pairs, and the total output value and sales revenue reached 80 billion 500 million yuan. Striving for the trade share of Dongguan footwear industry in the world's high-end footwear industry to reach over 80%, and the domestic market share is over 20%.

Beginning in the early 80s of last century, Houjie took the opportunity to undertake the international division and transfer of the world footwear industry, and vigorously introduced and developed the footwear industry, starting from the first few hammers, a few scissors and several sewing machines, and developing it to the world famous and largest shoe production base, procurement center and shoe industry headquarters base in the world.

In order to promote the transformation and upgrading of footwear industry, Houjie Town has also taken the lead in the transformation and upgrading of footwear industry, which has led the shoe industry to "tailor" the development plan of Dongguan Houjie shoe industry cluster. Li Huiqin, Secretary of the Town Committee of Houjie Town, admitted: "thick street is suitable for enterprises, and the transformation and upgrading of the footwear industry will be boosted by production and production." {page_break}

Footwear cluster agglomeration effect is obvious

At the opening and closing ceremonies of the Beijing Olympic Games, the Chinese sports delegation wore leather shoes from Houjie Qi Sheng shoes, including the giant shoes that Yao Ming wore at that time. In just a few years, Qisheng shoes has completed the "three stage jump" from OEM to brand creation, independent research and development, and then to the establishment of sales channels. Since the financial crisis, its sales outlets have been increasing from 25 to 100. However, the success of Qisheng shoe industry is only a microcosm of Houjie shoe industry.

Houjie owns 500 shoe making enterprises and employs 150 thousand people, with a total investment of 400 million US dollars. In 2010, Houjie produced 600 million pairs of shoes, accounting for 4% of the world shoe industry output, and the annual output value was 20 billion 900 million yuan, accounting for 51.2% of the total industrial output value of the whole town. Footwear exports amounted to 543 million US dollars, accounting for 13% of the total export volume of the town, accounting for 1/4 of the total export value of footwear exported to the whole province. According to incomplete statistics, in 2010, there were 175 shoe factories with an annual production volume of more than 2 million pairs, and 120 domestic and foreign shoe making enterprises operating income exceeding 10 million and 120 respectively. The local private shoe enterprises in Houjie have created 35 domestic brands, such as "Di Bao Zhi o" and "women fragrance".

As a fast developing industrial cluster, Houjie shoe industry has relatively complete industrial support. It is said that there is no shoe material that can not be bought in thick street. Indeed, the upper and lower reaches of leather industry such as leather, shoes, shoes, personnel, logistics, footwear, trade, R & D and so on have been developing rapidly. There are more than 4500 leather and shoe materials produced and operated in Houjie, and more than 1000 manufacturers of leather, shoes, shoes and hardware, of which nearly 300 are shoe makers. Houjie owns laoxia, Chen house electronic shoe business and Trade Zone, Hetian leather products and other shoe products trade street and ho Po shoe material and more than 10 shoe professional markets. Thick Street traders control over 60% of the world's finished shoe orders, and export footwear products cover more than 100 countries and regions around the world. The United States, Brazil, Japan and other countries in the thick Street engaged in footwear processing, trade and procurement staff of more than 5000 people.

"Four platforms" help upgrade shoe industry

The thick street shoe industry has gradually built up the "four big platforms" which include R & D design, quality inspection, personnel training and information consultation. Houjie has set up the leading group of Dongguan international footwear innovation center, Dongguan footwear brand alliance and Houjie shoe industry specialized technology innovation work. Over 80% of the shoe enterprises above the town level have design departments or R & D departments. Such as Huabao shoe industry's annual R & D investment amounted to about 43000000 yuan, 3 patents for invention and 6 utility models.

Among the 500 shoe manufacturing enterprises in the town, there are more than 170 enterprises with independent R & D institutions and R & D teams. Among them, there are 6 R & D centers providing open services to the outside world. In 2009, we completed 95 technological innovation and transformation projects, and completed 26 transformation projects. Nanfeng international leather shoes materials trading center signed a cooperation agreement with France CTC in 2009, set up fixed-point inspection sample collection points, providing technical services such as international standards, environmental protection testing, etc. for more than 180 merchants in the center. Houjie professional technology school has set up professional courses such as shoemaking design, processing technology and so on. The first graduate employment rate has reached 100%.

At present, there are nearly 10 well-known shoe brand R & D centers located in Houjie. The town has 10 national high-tech enterprises, 79 provinces, public technology enterprises, 19 city patent cultivation enterprises, 6 patent pilot enterprises, and 4 provincial and municipal engineering technology research and development centers. In 2009, Houjie was included in the fourth batch of Guangdong industrial cluster upgrading demonstration area.

Along with the rapid development of the shoe industry in Houjie, there are also some innovative Street experiences such as the "Hongyun model".

To improve the efficiency of land management, Houjie Town has transferred 6 labor-intensive enterprises that produce hardware, ceramics and shoe materials, and has integrated 6 old factories into two stages of shoe material specialized market. It has formed a large comprehensive shoe and shoe material excipient trade center integrating commerce, office, warehousing, finance, logistics, catering, accommodation and other supporting services to better integrate domestic and foreign shoe and shoe manufacturers and suppliers to form a huge shoe material and footwear industry chain market. In September 2008, Dongguan was listed as the demonstration unit of "retreating into the second and the third" project and the demonstration point of transformation and upgrading. As a model of operation and learning by the Dongguan municipal government, it was named the "Hongyun mode" by the government. Wang Yang, Secretary of the Guangdong provincial Party committee, gave high praise and appreciation to Hongyun Plaza project and "Hongyun mode".

The target is "world shoe capital".

Houjie is particularly ambitious in promoting the development of shoemaking industry. Dongguan's footwear industry transformation and upgrading and cluster development policy support program, which is led by Houjie, has revealed that by 2015, the volume of shoes produced in Dongguan will reach 1 billion 910 million pairs, and the total output value and sales revenue will reach 80 billion 500 million yuan. In 2015, Dongguan will be set up as the shoe industry in the world, which integrates shoes R & D design center, shoe trade center, shoe brand distribution center and shoe production base.

The plan puts forward a plan to invest about 160 million US dollars to develop and build the world shoe industry headquarters base, and focuses on importing shoe research and development institutions, international trade purchasers, shoe manufacturers and branding manufacturers all over the country, international and domestic raw material suppliers and footwear supporting service agencies. The total annual turnover is expected to reach 50 billion yuan.

The world shoe industry (Asia) headquarters, which covers an area of 180 thousand square meters, a building area of about 400000 square meters and a total investment of $160 million, has been built in Houjie eco technology industrial park. It is estimated that after the completion of the project, 3000 independent industrial and commercial households can be inviting and 20 thousand to 30 thousand people will be employed. Take the world shoe industry headquarters base as the center, establish the Dongguan shoe industry creative park in Houjie eco technology park, plan and reserve 1000 mu of land, provide preferential land resources for the shoe enterprises to establish R & D centers, trade centers, high-end production lines and public R & D trading platform. Next, Houjie will also select large foreign trade enterprises to actively integrate foreign trade SMEs, and intensify the introduction of large domestic and foreign shoe enterprises, focusing on the introduction of domestic and foreign high-end brand shoe manufacturers and large and medium trade buyers, and strive to introduce 25 new world brands, 30 domestic brands, 20 shoe enterprises headquarters, 50 domestic and foreign associations or chambers of Commerce to set up brand exhibition centers and promotional centers.

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