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Prerequisites For Quality Dealers

2011/4/27 15:43:00 159

Dealer Investment Marketing

Any one Attract investment All enterprises are good for quality. Distributor Dream of a dream; any progressive dealer wants to hammer himself into a high quality dealer, then how can he be regarded as a quality dealer? According to the author's marketing practice, this article will elaborate on the essential points of quality distributors to provide readers.


Attach great importance to credit


People can't stand without faith. They can't stand on business without credit. High quality dealers must abide by the principle of "one gold coin", abide by business rules, maintain business order, speak and count, do things in good order and fulfill their commitments. This is what the ancients said, "words must be believed, and deeds must be done". Credit is the best quality. Distributor At the very least, it is also a very important point.


Dare to innovate


The market is changing all the time. It is a good chance to follow the beaten track and not to make progress. High quality dealers dare to try new things, such as agents or investment in new projects, new industries, etc., when they do their own products, they will not be limited to the immediate situation, but take the initiative to attack and seek new opportunities for making money. Quality dealers in the marketing management, bravely practice, constantly innovation, innovative marketing, and therefore able to work in marketing, repeatedly create miracles, and continuously lead the development of distributors and industries.


Thoughtful marketing


High quality distributors tend to be more thoughtful. They will not follow suit, nor will they apply mechanically. They attach great importance to the actual situation of the market, like to go deep into the frontline, investigate and study, analyze and make decisions. Therefore, they can always flexibly adapt to local conditions under the guidance of the marketing strategy of the manufacturers, even if the market is hard to do, they can also find a breakthrough point in the market, and find out a set of specific strategies suitable for local marketing.


The capital chain is very good.


Capital is the blood of dealers. Without funds, dealers become "passive water, no tree". Generally speaking, high quality dealers are abundant in capital, and even if their funds are insufficient for a while, they will soon raise funds, because their credit ability, financing ability and lending ability are relatively strong.


Harness modern channels


Modern channels such as supermarkets and hypermarkets often cause common dealers to have a headache. Not making modern channels is waiting for death. Making modern channels is to seek death, and harness modern channels is the strength of quality dealers. They know how to get along with modern channels, and know how to influence, guide, cooperate and support modern channels. They are like a duck in water in modern marketing channels, and are able to keep pace with modern channels, mutual benefit, win win and common prosperity.


Team win market


High quality dealers are no longer the small-scale family business mode. They recruit large numbers of talented people from society, assign them to various posts, form a good dealer team, build a market by team, and create huge profits by team. High quality dealers are no longer the owners and their families running the market in person, but fully empowered their subordinates. They rise to the position of management and leadership, and no longer act as parents, realizing the transformation of their roles in "doing their own work to lead others". When people gather firewood, they can only develop themselves and grow up by relying on excellent teams.


Benefit from management


High quality dealers attach great importance to management. They are very clear that only by managing well can they make greater profits. High quality dealers have plans and plans. They have both long-term development plans and specific work plans. They are efficient and effective. They work for efficiency, but they are more concerned about the effectiveness of their work. They have guidance and feedback, they have specific training guidance for their subordinates, and they have supervision, correction, assessment and feedback on their work process, so as to continuously improve their work processes. They can not only control cost expenditure well, but also control input output ratio well; they are good at pilot, summarizing, improving and perfecting...... To benefit from management is an important link for dealers to manage from coarse mode to fine management. {page_break}


Scale and influence


Most of the quality dealers have passed the start-up period and entered a period of rapid development. They have a certain scale and relatively strong financial strength. They have more influence in the industry and society, and even play a decisive role in a certain area.


Word-of-mouth images are excellent.


Good dealer reputation is relatively good, which can be fully confirmed by consumers, partners, distributors, government agencies and so on. High quality dealers also pay more attention to their image building. Apart from their strict demands on themselves and their teams, they are also very much in the accident department's evaluation and recognition. For example, high quality distributors have begun to pay attention to office environment, employee appearance, social responsibility, participation in public welfare, charitable donations and so on.


Good connections


High quality dealers are usually very good at making people. They are very good at communication and public relations. They are regarded as leaders in the locality. They can handle the relationship well with upstream manufacturers or downstream terminals, as well as the government and society.


Never forget to learn


High quality dealers all take learning very important. Even though they haven't studied much and have little culture, they can learn from others, learn from their subordinates, peers, manufacturers, leaders, and so on. On the one hand, they are self-taught. In their studies, they are modest and prudent, and do not ask. It seems to them that in today's highly competitive market and social environment, they can only keep up with the pulse of the market and society. If they do not persist in their studies, they will be outdated and will be ruthlessly eliminated. Therefore, the salesmen always use all the possible time to learn. They not only learn by themselves, but also lead their team to study together.


In short, the sublimation from distributors to quality dealers is not a matter of a single day. Dealers can turn puppets into butterflies. They have made great efforts through hard work, and have the necessary advantages of high-quality distributors to become high-quality distributors.

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