What Is The Internationalization Of Shoes And Clothing &Nbsp; The Domestic Market Is A Treasure.

"Many brand "Internationalization" has many operational ideas. stone lion The slogan of big brand enterprises is "collective", but "internationalization" does not have to be "fragrant outside the wall". business Logic can be placed in the present and can be used as a question mark.

It is probably the essential difference between high level international operation and low level internationalized operators to simply sell products abroad, or to choose different optimal resources under the international perspective. Some experts have pointed out that the real international operation should be the organizers of value chains. Harvard Business School has a classic case. It is worth learning from Shishi brand. A Hongkong clothing company called "global think Jie" is headquartered in Hongkong, Kowloon. But this down garment enterprise integrates the global system. It quickly combines Malaysia's rubber, European design, Chinese labor and Korean fabric into the best quality inspection and the cheapest price, and then sells the products to the world with the most suitable distribution network, and internationalize at the "home gate".

Looking at the industry, China's local sports giant Lining has been adhering to this brand idea. The survey shows that "Lining" is trying to use many resources of internationalization for himself, and the direct goal of its international operation is not the European and American markets. It is the domestic market. The big brand "Shanshan" Western-style clothing in Zhejiang has already been at the forefront of the Chinese industry. But the main market of Chinese fir is in China. Many overseas shoppers have found that the Chinese made sports shoes sold in supermarkets in Europe and America are cheaper than those in the Chinese mainland. The same shoe production costs are the same, from the entire distribution system to the retail shop system, including the tax system is more complex, the cost is relatively high, so the final accumulation of goods prices also rise. China has become an important force in the world economy. In the international perspective, it is already internationalized to do well in the Chinese market with multinational corporations.