Brand Limited Edition Is Just A Gimmick &Nbsp, Just To Raise The Price.

clothing

Limited edition of brand competition

When it comes to limited edition, many people's minds will be the products of limited XX products launched by some famous international brands. These limited editions will sell well.

However, reporters interviewed found that in recent years, many civilian brands in the streets have also fallen in love with the limited edition, but some limited edition products are actually very good buy. Insiders say that, under the pressure of rising raw materials and so on, there are indeed businessmen who are pushing the limited edition to raise their social status.

The price is much more expensive than the ordinary edition.

Recently, reporters visited various shopping malls and stores in the provincial capital to see that the limited edition that was originally seen in the big brands will be seen on some civilian brands.

It is understood that the biggest difference between the limited edition and the ordinary edition lies in the difference in design and the limited number of products produced.

According to the press survey, the limited edition products of the civilian brands are indeed slightly different from other styles.

A fountain pen in a German brand in a shopping mall in Quancheng Road, capital city, Henan Province, the reporter saw a limited edition pen. However, this limited edition is exactly the same as the ordinary version, but the color is slightly different. The staff member said that other styles are produced every year, but the limited edition only produces this time, and no longer produces it. There is great potential for appreciation. "In the past few years, we have introduced limited products and have appreciated."

Limited production, limited edition products are much more expensive than ordinary ones.

"Money can't be bought" is often used by many salespeople when they sell limited edition products.

A salesperson of a brand shop in a shopping mall of Yuan Yuan Street said, "the amount of production originally was less, and the work was also different from the ordinary one. Although it is expensive, it will not come out again later, it can not be bought with money, and it can also appreciate after collection."

Limited edition has been sold for several years.

The industry says there is no lack of brand to raise the price.

"In the first half of the year, I bought a pair of limited edition shoes at a store, but I thought the price was expensive, but after a few months I went to see it. The limited edition shoes were still on sale. I wonder if it is really limited?" said Mr. Chen, a provincial city.

This is indeed the case. The reporters in the interview found that it was difficult to buy the limited edition with the big products, and the limited edition of the civilian brand was very good.

Mr. Min Li, a provincial city, told reporters that several badminton racket models of a sports brand that he frequented frequently claimed limited edition but sold for several years.

"Meaningful limited edition, especially small quantity, will be fired very high, but some style limits are just a gimmick, in fact, in order to win money."

Mr. Han, who has worked in a shopping mall on Ma On Shan Road in the provincial capital, has been working for more than ten years.

"Some limited editions are not as good as ordinary ones unless they are really limited."

Mr. Han said, many brands now limited edition can not reflect the true meaning of "limited", "for example, a brand, today launched a limited edition, tomorrow launched a limited edition, and the limited edition level is almost the same as the ordinary version, so the product itself does not have much appreciation space, the real limited edition should be old and new, has the dual value of using and collecting, and is unique, and the quantity should be very few. At the moment, many brands launched the limited edition, is only known as the limit."

There are also people in the industry who say that the reason why some brands push the limited edition frequently is to attract consumers' attention under the background of the rising price of raw materials. "Many people in modern society are pursuing individuality and being different. The price increase of ordinary products will affect sales, but the brand of universal products will be limited, and even if the price is high, some people will buy it."

Mr. Kong, marketing director of a foreign trade company in capital city, said Mr. Kong.