Footwear B2C Re Emerged Fengyun &Nbsp; BELLE Big Hand Injection Of Footwear B2C

Footwear has become the third largest subdivision of vertical B2C after clothing and 3C appliances.

Recently, the field of footwear B2C is very exciting.

In May of this year, the footwear B2C company, Le Lok, announced the completion of the third round of $50 million financing, causing a clamour in the industry. Then, the record was easily broken by excellent purchase. BELLE group has announced that it will invest $200 million in the next 3~5 years for the excellent purchase network, which is higher than other footwear B2C website financing.

At present, footwear has become the next step.

People in the industry have boldly predicted that the dispute pattern of footwear B2C is expected to be broken in 2011, and who can take the lead in achieving 1 billion sales, who is the "leader" of the industry.

BELLE group, a traditional footwear giant, has announced that it will inject $200 million into the best purchase network in the next 3~5 years.

Many people in the industry believe that BELLE group's high-profile addition of footwear B2C and force, or will change the domestic footwear B2C market structure.

As BELLE has STACCATO, BELLE and other private brands, it is also a national agent of 28 mainstream footwear brands such as Adidas and Nike, and has completed the acquisition of women's shoes such as Mie Li, bath and so on. This has enabled the "late generation" excellent purchase network to have strong footwear channels and resources, and has directly competed against several existing B2C footwear brands, such as "Le Le" and "Le Tao".

Although Zhang Xuejun, vice president of the BELLE group and CEO, said repeatedly that he would not block her opponent, he also claimed that BELLE did not suspend cooperation with the website such as good Lok, Le Tao and other websites. Cooperation with the third party platform is still ongoing.

However, reporters login good buy, Le Tao and other websites found that BELLE group's STACCATO, BELLE, real poetry and other brands disappeared, and many websites did not put these brand shoes on the web page.

In the brand area of Le Tao net, reporters only see brands such as Nike, Adidas, Anta, Lining and Daphne, while in the "brand Daquan" of good Lok, reporters can not find any brand related to BELLE.

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The pattern of the first camp is still unknown.

It should be said that in the competition of Le Tao, excellent purchase, good buy and famous shoe store, it is still uncertain whether whoever can stand firm first camp is still uncertain in the short term.

Up to now, after several years of development, there are only seven or eight but few in the market operation.

With the further development of the industry, the weakness of supply chain, such as sustainable development, inventory backlog, product quality and so on, has been exposed.

It is understood that before this, good Le buy in the introduction of cooperative brand process this already appears quite weak.

Holle can be said to be the first line of footwear B2C industry, but up to now, there are only 110 online brands.

The speed of new brand entry is slow, and the problems of brand supply chain are becoming increasingly prominent, which is extremely inconsistent with the current development speed of the platform, and has become a major obstacle to its development.

In addition to good luck, small and medium sized footwear B2C websites are also facing serious problems of supply chain runaway.

For example, there are only 1700 brands of online products in the shoe store, and only 40 brands are supplied. From the side, we can see that their product positioning is relatively limited. If not broadened, once the supply chain breaks, it will cause a fatal blow to the enterprise.

And on another shoe B2C website, reporters also understand that in the past two years, only 40 brands have been stationed under the banner, the category is very incomplete.

It should be said that speeding up the integration of product supply chain resources is an important step to further improve the footwear website B2C.