Strive To Turn Tom Lily Into The First Brand Of Chinese Sweetheart And Parent Child Clothes.

Guangzhou

Tu Zhengyin, chairman of Zheng Li Trading Co., Ltd.

Foresight, the tide of the merchant sea

Guangzhou Zheng Li trade, founded in 1998, is based on the development of the garment industry.

From the date of its establishment.

It is destined that enterprises will not take the unusual path.

Mr. Tu Zhengyin, chairman of the board of directors, has clearly realized that after the reform and opening up, the opening of China's thought will surely take place.

Cold wave strikes, wise pformation

Since 2008, China's export industry has been threatened by the impact of the international financial market downturn.

At the same time, domestic labor costs continue to rise, processing and manufacturing industry seems to feel the advent of winter.

The positive Li trade is no exception. It belongs to the manufacturing industry and has encountered unprecedented pressure in the high labor intensive industry.

After careful analysis, Tu always realized that the survival difficulty of Chinese processing enterprises is that they should have no independent innovation and brand.

Why are famous international brands such as Coca-Cola, Nike, Adidas and so on at any time?

It is because of the adhesion of the brand.

Consumers are willing to pay for excess value.

With the promotion of the concept of consumption, people are far from pursuing the simple effect of keeping out the cold and cool, and not blindly follow suit, but tend to be more fashionable and personalized.

I had no doubts at forty.

Over 40 of Tu Tu decided to realize his brand dream.

The couple costume and paternity suit have just been selected in China.

Reason builds its own brand.

In order to cater to the needs of the international market, we call it "Tom Lily".

In 2005, the application for trademark registration was dormant for four years before it finally went through the formal approval process.

So careful to protect intellectual property, we can see that he is serious about the brand.

The reason why we choose to move from the raging market of love and sentiment to the "sweetheart" market in China is still a "virgin land" of the couple's clothing and parent child clothing market. Tu Zheng Yin is the business opportunity of the parent child and lovers clothing market. It can create a breakthrough in the traditional clothing consumption concept by creating a good connection between the clothing and the life performance of the clothing, and laying a good foundation for the future product line's enrichment.

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Tu Zheng Yin was strong at the beginning and determined to lead the brand of couples and parents.

To this end, he had opened the most favorable terms of joining the country: free of affiliate fees, zero margin, the first batch of purchase without setting up quantity, opening free handbags, picture albums, VIP cards, advertising posters, joining plaque, POP hanging flag, underwear rack, cartoon image gifts, etc. 20% changed other styles in season, and even formulated a complete promotion plan for franchisees.

Tu Zheng Yin is clear about how much business risk people need to bear behind the conditions of human heartbeat, but he knows that new brand promotion needs to be leveraged to speed up the brand regional layout and expand its popularity.

If small and medium-sized enterprises want to have a place in the niche market, first of all, they must change their strategic concept. They should not always be lucky enough to have a lucky night. They should abandon the traditional thinking of waiting for a rabbit, take the initiative to attack, identify the market position, find and identify a product or industry, and then operate and operate on a long-term, single-minded and patient basis.

In the niche market, entrepreneurs need intensive stamina, just like Tu Yin printing, practicing hard work and creating a brand.

The road of national brand is full of rugged, but we believe that the Tom Lily brand of Zheng Li trade will go forward bravely and bravely and bravely.