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In July 17Th, Dalian Will Host The First International Brand Agency And Joint Docking Conference.

2012/5/17 14:07:00 35

BrandAgentClothingClothing

In July 17th, "the first international brand agency and joint docking conference in Dalian" will be held in the international commodity trading center of Northeast Asia.

At that time, nearly 1600 agents and associates in various regions and cities will attend the meeting.


To achieve the 300 international

clothing

The goal of rapid development of agents and associates in apparel brands in China is to be held in from July 17 to 22, 2012 with the Dalian municipal government in Dalian to hold the first international brand agency and joint docking in Dalian.


At that time, Northeast Asia international brand commodity trading center organized 300 international costumes.

Clothes & Accessories

The brand takes part in the grand international costumes costumes exhibition and exhibition, and invites domestic interested agents and associates to choose the brand of Italian brand and sign the agency agreement.

During the meeting, 300 international brands and producers, apart from participating in exhibitions and exhibitions, made on-site answers to many questions such as brand agents, market development and advertising support put forward by domestic agents.


China Dalian international commodity trading center in Northeast Asia introduced the international clothing and apparel brand project, which is the key project of the Dalian Municipal People's government to implement the "quality based market" economic development strategy.


Based on the objective development trend of "China (Dalian) International Garment and Textile Exposition" and the rapid layout of the international market of Chinese brands, the Ministry of Commerce of China, the China Textile Industry Association and the Dalian Municipal People's government hold annually the overall development plan suitable for brand economic development, creating brand economic industrial chain and promoting the sustainable development of Regional Economy: namely, achieving "one goal," Implementing "two principles"; adhering to the "Trinity" business mode; implementing the "five project" development strategy.


First, achieve "one goal".


That is to say, "build a distributed trading platform, introduce a number of international high-end brands, build a general agent team, build a network sales system, and promote the development of an industry".


Two, implement the "two principles".


That is to say, first, take the form of general agent and spot purchase to purchase the tender, introduce 300 high-end brands of international clothing and apparel from Italy, Britain, France, Spain, Japan, Korea and other countries, and establish long-term stable fixed-point processing cooperation relationship with clothing and garment processing enterprises, so as to realize the display, retail and trading functions of international clothing and apparel brands in the Chinese market.


The two is to take the domestic bidding method. The first batch in China's 39 cities, openly invite international brand Chinese market agents and affiliates to join together, jointly build and operate the domestic first-class international brand clothing sales network, agent channels and develop and build an international first-class electronic network sales platform.


That is to say, with the introduction of international clothing brands and the development of domestic agents and affiliates as the two principles, we must grasp the import of international clothing brand resources and the development of the international garment brand agency industry. We should take the "fort LAN international" trading platform as the core, fully grasp and meet the objective needs of the international high-end high-end international clothing brands to enter the Chinese market, organize and plan the development of the international garment brand agency industry, and realize the simultaneous development of the introduction of international clothing brands and the development of domestic agents and affiliates.


Three, adhere to the "three in one" business model.


"Trinity" business mode, namely: Trading Center and chain network platform, headquarters building, industrial park construction.


This business model is a business model suitable for the development of international brands in China.

It comes from the overall conception of the industrial development at the top of the company, clarifies the company's deep understanding and overall grasp of the international brand clothing and clothing market, highlights the company's innovative thinking and strategic vision, and embodies the strategic thinking and innovative spirit of the company's efforts to promote the development of the regional brand economy industry.


The "Trinity" project, "fort LAN international" trading center, is located in the central area of the 27 square business district, known as the Dalian gold commercial circle. It is a comprehensive platform integrating retail, exhibition and trading.


The two phase project headquarters building, located in the core area of CBD, Donggang, Dalian, provides product R & D and office space for international brand manufacturers and domestic agents.


The three phase is the industrial park, located in the construction of the Dalian administrative core area, Dalian Pu Wan New District, which is a brand production and processing zone specially designed for international brand enterprises to reduce production costs.


The overall plan will invest RMB 20 billion yuan, and it will be completed within three years.


Four, implement the development strategy of "one link and five projects".


"One chain" is to create an international brand economic industrial chain; the "five project" is the best selling and innovative project of the enterprise, the optimization of paction platform, the development of resources combination, the guarantee of financial platform, and the construction of brand culture.


The best selling and innovation project is to open up channels and attract more international brand enterprises, and to open up channels for international brand enterprises to sell their branded goods in China.

It includes two aspects: one is to open up international brand investment channels; the other is to introduce 300 international clothing and apparel brand enterprises and international brand products under the guidance of policies; the two is to develop agents and establish 40 chain stores in 39 cities, and establish an international brand sales network system covering Northeast Asia.


The optimization project of trading platform is to build the international brand sales platform of "fort LAN international". At the same time, through the construction of headquarters building and Industrial Park, we will build a complete supporting service system for international brand enterprises to provide quality services for international brand producers and brands.


The resource portfolio development project is based on "fort LAN international" as the flagship store, developing 40 international brand chain stores in 39 cities in the northeast hinterland.

Build and build a platform for international brand display, sales and development, promote sales of international brand products, and promote regional economic development.


The financial platform guarantee project is based on government financial subsidies and bank credit, and establishes the international brand industry promotion and development fund, which provides financial help for international brand enterprises to establish production bases in China.


The construction of brand culture is based on the establishment of an international brand commodity evaluation system, and the promotion and dissemination of brand culture for international brand enterprises to further enhance their value.

Through the implementation of systematic and omnidirectional brand culture propaganda and packaging for the imported international brand enterprises and brand goods, we can create the image of international brands in the minds of Chinese consumers, enhance the popularity and reputation of international brands in the Chinese market, improve the added value of international brands, and expand the share of International brand goods in the Chinese market.


International brand cooperation


Under the leadership of Dalian Municipal Committee, vice mayor Cao Aihua and Wu Jinxiang, chairman of Northeast Asia Trading Center, Northeast Asia international brand trading center visited the European investment team and made a successful visit.


For the first time in February 20, 2012, merchants visited Italy, Germany, Switzerland, Spain and other countries in 50 cities. They held five investment promotion meetings and promotion sessions. They collected and mastered a large number of production, agency and sales information of international brand clothing and clothing, and made substantive negotiations and negotiations with 62 international apparel brands.


For the first time overseas investment, the Northeast Asia Merchants team has been highly valued by the government departments of various countries and the local professional associations and received a warm reception.

Through contacts with various government departments, professional associations and international clothing and apparel brands, the international investment policy and business strategy of Northeast Asia international brand trading center have been widely recognized and warmly received by government departments, professional associations and international apparel brand manufacturers.

They have indicated that they are willing to promote the brand clothing products of their country and their enterprises to the Chinese market through the investment channels created by the Northeast Asia international brand commodity trading center.


In order to meet the needs of international investment, Northeast Asia international brand commodity trading center has formed five international investment teams composed of excellent clothing buyers, plation experts, legal experts and business negotiators. Under the leadership of vice president and above leaders, the group has gone to Italy, Germany, Switzerland, Spain, the United Kingdom, Japan and South Korea for investment promotion work, and has made gratifying investment achievements.


Wu Jinxiang, a leading European investment team led by Chairman of the board of directors, has invested three times in Italy, a major brand importing country. They have made full use of the resources of the state, government, local industry associations, overseas agencies and high-end media resources. Through the contacts and communication with Chinese embassies and embassies, Dalian municipal government, China International Garment Fair, China (Dalian) International Garment Fair and international garment import and Export Fair, and Italy's introduction of foreign investment and business development department and Xinhua news agency in Rome Rome branch and other organizations, organizations and media, these organizations, organizations and media have been supported, recommended and helped, thus promoting the progress of international investment promotion and providing valuable investment experience for other international investment teams.


Qin Dahai, the British investment team, will set out for the UK to screen the UK brand resources that were previously mastered.


After 4 months' overseas investment promotion, the company has made substantial progress in the introduction of international clothing brand.

Mastering more than 800 international brand resources such as Italy, Britain, France, Spain, Japan, Korea and so on. After the demonstration and selection of industry experts, more than 500 international brands have been selected.

Before the end of June 2012, the international commodity trading center of Northeast Asia will complete 300 international brand introduction tasks.


In July 17th, "the first international brand agency and joint docking conference in Dalian" will be held in the international commodity trading center of Northeast Asia.

At that time, nearly 1600 agents and associates in various regions and cities will attend the meeting.

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