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Ding Yong: Creation Is Not Honorable, But It Must Flourish.

2012/5/31 13:37:00 32

Ding YongDesigner


   Create a designer clothing brand from the successful transformation of painters


Reporter: under what circumstances did you set foot in the garment industry and create Donoratico Dabie rock?


Ding Yong: I used to learn painting before. Suddenly, I found that painting needs some authoritative people to evaluate you. I think this industry is not very fair. It has been painted for several years but it has not been recognized. At this time, a friend of mine introduced me to fashion design. At that time, I wouldn't have learned this knowledge. I always design clothes with the understanding of painting. For example, like European oil paintings, many of them display costumes and court life. It seems that they are living in the countryside. This kind of thing has gradually inspired my new understanding of clothing, and I have adopted some unconventional methods. For example, as a graduate of a college, he may adopt the structure of setting up a structure. When I was doing costume design, it was very simple. I used the most original and probably the most basic segmentation to show what I wanted to show. Slowly, I found that this is a very direct way to express my thoughts. For consumers, he will feel that no matter whether your cutting is fancy or plain, it is for the sake of wearing beauty. So the simple cutting out of the outside world can show my thoughts, and gradually form my style and create my own brand.


Reporter: in addition to the clothing itself has Chinese characteristics, the Donoratico marketing model is also unique. Most of the brands are trying to get into the mall now, but Donoratico is wearing a community or street shop marketing model. Where does the idea come from? What is the result of the operation now?


Ding Yong: I feel connected with my personal character. When I make this brand, I always insist on steadfast, and our price is not suitable for entering the shopping mall, because our price is low on the shopping mall. If I let the price rise without any reason, I can't bear to worry about it. Maybe I'll pay more attention to the selling vegetables and catty. I will be more careful if I am lighter. My idea is to make more people, like those who like me, to be able to afford my clothes. I am not saying that the price is too high. Other families may sell 10 clothes on top of one garment, but I feel that many people who are level but with limited purchasing power are excluded, because those people do not necessarily have high incomes.


The effect is, of course, not as big as the influence of the front line shopping mall you say, but I think this will be more and more effective in the future, because our quality is very good. For example, fabrics, in fact, we are working with the best cotton mills in Asia. Many Donoratico dasiyan customers, buying back 3 or 5 years of clothing, found that they do not shrink, do not fade, which is very difficult to do on cotton. They feel that the quality is very trustworthy. As time goes on, our word-of-mouth is getting better and better. {page_break}



   Taking the characteristic road to mold the brand dignity and individuality


Reporter: there are many foreign brands entering the Chinese market in the Chinese market. Especially, there are some popular fashion brands. Compared with ZARA and H&M, what do you think of this phenomenon?


Ding Yong: Although this is indeed a crisis for us, we firmly believe that we must go our own way. If we go all the way, we will not be able to afford to learn other people's things blindly. I think it is a brand's dignity and personality to take a road with its own characteristics, even if you don't do it very well, but it is indeed your own, and doing it in a vivid and vivid way.


Reporter: as the company's founder and design director, 2010's vision and planning?


Ding Yong: I am the founder. Actually, I am more of a designer. I plan to be in Beijing fashion week this October. The other is to set up a good store. In fact, our idea is very simple. I make costumes, mostly make costumes to raise art. I want to do a very conceptual release every year. Besides some ordering shows, there is a very conceptual release, using these shows to guide others and infect others. Let us see that the original clothing can also do this, like the previous "records", "pain" and "prisoners of war", will be done after the "bath", I will make traditional clothing and our attention to these market culture to make a connection, do a design, feel that our clothing is more of a kind of humanistic care. And this type of concept show may eventually help my brand to a higher level and complement each other.


Reporter: it is through your personal charm to help the brand go further and further.


Ding Yong: maybe I am very fond of expressing myself. This is also related to my personality. But I want to use this idea, such as Beijing clothing week, I prefer his platform. When I didn't do it before, I didn't know it was easy to do, so when I did it, I found it a good platform to show myself. If a lot of brands will do original things like us and do this kind of exploration, I think the fashion week in China will be very good. If 80% of people do this, I think China's fashion week will definitely become one of the major fashion weeks in the world after a few years. In fact, while we are doing business, I feel a sacrifice at the same time. I hope this persistence will last longer. {page_break}



   The new war away from Scarborough


Reporter: what is the inspiration for your latest masterpiece, the war away from Scarborough? What do you mean by that?


Ding Yong: inspiration comes from three songs, two of which represent a European garden, those women in rough blue shirts on the market, yearning for a better life. Another song is Scarborough Fair, which is about a soldier who sends a letter to a beloved girl in the distance.


This theme is divided into three parts, one is the initial pastoral song, showing peace, the middle part is the sexy military uniform, the war flavor clothing, to show the war. Finally, I returned to pastoral songs, the kind of peace after trauma, the sad pastoral song. Our main body is war and peace.


Reporter: from "pain" to "record" to today's war away from Scarborough, there are many feelings of war and pain in the picture. Is this related to your personal preferences?


Ding Yong: it's not just like this. I first had a work called "prisoner of war", I just like this dress, such as a girl wearing this neutral, very hard clothes, I feel very sexy, I think this is a dress, including my last year in Busan fashion week released the work of "light and shadow", in fact, that is a summary of my previous painting experience, the use of light and shadow of this kind of human body and clothing. Feeling interested in everything, maybe next October will be the theme of bath in Beijing fashion week. {page_break}



   Inspiration comes from experience.


Reporter: from the beginning to the end, your work goes through natural, self, intellectual and romantic ideas and ideas. Every show contains rich cultural and exotic customs. Where do you come from?


Ding Yong: I am more from past experience and experience, as well as the view of art, like I will do next "bathing" is a big bathhouse, is my childhood in the big bathhouse bathing memories. In fact, when I was young, I loved watching such war films, especially in World War II, reflecting the sense of European folklore and showing the bloody feeling of war. I like this contrast.


Reporter: which of the past works do you like better?


Ding Yong: our exhibition of publishing and ordering is the two concept. I used to publish in Beijing or publish in South Korea. Basically, they are purely conceptual. They use clothes to show my views on art, use clothes to explain art, and make people appreciate these things more directly. As a flavor of a brand clothing show, I will give more consideration to the effect of wearing and appearing in the market, and I can hardly say which works are better. But I hope that I am doing better and better. After all, I used to be a person who didn't know how to design, but now I will use some skills, which is more mature than before. {page_break}



   Hand in hand Mo Wandan


Reporter: Donoratico, Dai Yi Yan, holding hands with Mo Wan Dan. How do you choose models for endorsement? Do you think Miss Mo Wan Dan can interpret the essence of Donoratico Das dress very well? Have you considered adopting foreign models?



Mo Wan Dan


Ding Yong: I prefer to be more elegant and healthy like Miss Mo Wan Dan. The ratio is very perfect. It is a very meaningful woman. I do not know about the actual shape of our consumers, but the quality is quite high, and they are very cultured, like civil servants, doctors, teachers, and some college students.


I also want to use some external models. Even if I am a local brand, my design may want to express more culture without borders. I think all models can be used. The premise is excellent. {page_break}



   Dedicated to cross boundary creation


Reporter: as the chief designer of your brand, apart from linking design and life, do you plan to work with some cross border artists?


Ding Yong: I have been considering cross-border cooperation, for example, I contacted the Li Qian Ting Film Foundation in the previous paragraph. When I was young, I was taught by Li Xian Ting, a teacher of mine. Now he belongs to the tutor of underground art tutor. He is very influential. He has a film foundation, and our company also sponsored his May Film Festival, a film festival of the Li Xian Ting film foundation, in Songzhuang, Beijing, in May. Maybe next time when I go to Beijing in May, I will probably discuss with you. My next show may take some documentary facts, such as how to show the bathing things, maybe take some big baths and take some pictures. In fact, we do not think of how to cooperate at the present stage, but we always have this idea, because many of my friends who draw pictures may not have done well. I can personally support them and do exhibitions. Maybe they will cooperate in the future, have a good foundation and trust, and there will be more cooperation in the future. Actually, I am doing a lot of show now, which is a general feeling of behavior and device. The reason why I am getting more and more fond of clothes is because his content is so great that he definitely has much more to do than I do in a picture. I think he can act like a game if you take this as a game. If you treat him like a guy who eats a meal, you will be cautious. When we develop to a certain stage, we will not regard it as anything, but regard him as a stage of creativity. Only in this way can we better serve consumers and consumers can find surprises. {page_break}



   Creation is not honorable, but it must be luxuriant.


Interviewer: what do you think of fashion? What do you think of fashion?


Ding Yong: actually, the brand we are making now does not pay much attention to fashion for me.


Reporter: but what you interpret is very fashionable works.


Ding Yong: I live in today's society. This fashion affects me in an invisible way. I don't care about it. It will affect me. When I design, I will not follow suit. But he always affects me and does not call me too outdated. So I feel this relationship is very subtle. I am just like two people living, like two friends, maybe I am not very concerned about it. It may care about me very much, and affect my brand all the time. It can show everyone a sense of transcendent and vulgarity that I want to embody. But that kind of thing must be luxuriant. I like the feeling of creation, which is strong vitality, such as grass, leaves and woods. There is nothing unusual and beautiful, but I like this feeling of luxuriance. As I expect from Donoratico, I can not be honourable, but it must be very luxuriant. {page_break}



   Clothing design sparks for husband and wife


Reporter: it is said that your wife is also a fashion designer. As a fashion designer for husband and wife, what topics do you exchange with each other in design?


Ding Yong: we often discuss some aspects of expressive force, but we seldom talk about the details of the process, such as what is popular, or the material and texture of the dress. We often talk about what we use to show stronger results.


Interviewer: are there any differences between your two different styles?


Ding Yong: actually, we may have a lot of similarities in one piece of life, but the forms we show are different. The way and state of performance are different. She likes to show sweet things. I like to express something like transboundary art. {page_break}



   Create a strong sense of design for men's clothing brand


Reporter: the clothes you design are plain and elegant. Do you like this style yourself? What's the usual dressing style?


Ding Yong: I usually wear clothes that basically belong to a T-shirt and a pair of jeans. I like things that are free. I like body building, and I like hiking. You see, I don't wear anything on me. I don't like any bondage, very free state. I often work until 2 or 3 in the evening.


Reporter: Donoratico is a female brand. Has she ever thought of creating a male brand?


Ding Yong: I have been thinking about it. I like the kind of wild Jeep that drives a jeep. There is no such brand in China. Some of the brands they made abroad are too ready-made. I want to make some sense of design.


Reporter: it is a portrait of you.


Ding Yong: Yes, it is a bit rough, and the fabric is more comfortable, relatively simple, and then visually has a little personality and exaggeration, elegant, gentle brand, I want to do this kind of thing. {page_break}



   His attitude:


Interviewer: what do you think of fashion? What do you think of fashion?


Ding Yong: actually, the brand we are making now does not pay much attention to fashion for me.


Reporter: but what you interpret is very fashionable works.


Ding Yong: I live in today's society. This fashion affects me in an invisible way. I don't care about it. It will affect me. When I design, I will not follow suit. But he always affects me and does not call me too outdated. So I feel this relationship is very subtle. I am just like two people living, like two friends, maybe I am not very concerned about it. It may care about me very much, and affect my brand all the time. It can show everyone a sense of transcendent and vulgarity that I want to embody. But that kind of thing must be luxuriant. I like the feeling of creation, which is strong vitality, such as grass, leaves and woods. There is nothing unusual and beautiful, but I like this feeling of luxuriance. As I expect from Donoratico, I can not be honourable, but it must be very luxuriant.


Reporter: what kind of sports do you like?


Ding Yong: fitness, billiards, swimming. My fitness level is fairly good, because I have practiced for over 20 years, and I may not be able to keep fit. I think fitness for me often affects me in an invisible way, making me stronger and more confident.


Reporter: what kind of art or cultural products do you like?


Ding Yong: now I prefer something that combines art and device sense.


Reporter: where do you think men's taste should be reflected?


Ding Yong: first of all, I think it should be reflected in habits, because a good habit will not matter what you wear, or if you don't wear it, two people can feel the taste when they bathe. A person will leave with the tap running, and someone will turn it off. This is to feel a person's taste, because I often encounter some when I exercise. In the gym, many people have offended me. They sometimes go to the toilet after they have finished the soap, and the water is still running. I shut it up, and then I said, he thought he was anxious to see me. I looked strong and did not dare to fight. If I were a small person, I might fight. I think taste is a habit in a person, a good habit. It doesn't matter what brand of clothing you wear, what kind of food you eat, which brand of cigarettes you smoke, and what brand of car you have.


Reporter: more is intrinsic quality accomplishment.


Ding Yong: Yes.


Reporter: recently read books, or books you want to read?


Ding Yong: I'm ashamed. I haven't read any books for 20 years. But I like to see pictures, photographs or pictures. Weekly magazines are books with pictures. I think the picture gives me more information. I can see 5 or 6 books a day. But I have to read a book. I can't read a few pages a day. But I have read 2 books recently, and two of them are novels written in underground movies. At that time, they were boring. They needed patience and often used hypnosis. I could not sleep.


Reporter: have you traveled anywhere recently? Or do you want to visit some places?


Ding Yong: not recently, but I'm going out soon. I went to Daocheng last October. That's the Sichuan Tibet line. I want to go there again at the end of April this year.


Interviewer: I feel pretty good. I often travel, don't I?


Ding Yong: Yes, I often go hiking and traveling.


Reporter: is tourism for inspiration?


Ding Yong: No, inspiration is not really used to find it. It's hard to say. I feel like looking for that feeling, carrying a bag and sitting on a car. That feeling is not much in real life. I think later, perhaps on the road will often think, that is, walking on the side of thinking and seeing anything, maybe different visual impact may be reflected in my brain, there may be many new ideas, I need some different things to impact my vision.


Reporter: I saw on the Internet that you once said that you are not a quick success, but a ambitious person. Share with us what you said at that time.


Ding Yong: my ambition is not an ambition in terms of money and sales. I think my ambition is to use my design to achieve my goal. Our brand will go abroad to make a show. Last year, I went to Korea. Maybe I would prefer to go to Tokyo or Paris. I will use my creativity and personality to talk with others. That's my ambition.

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