Categories Of Expenditure For Fashion Show
Exhibition budget
It is estimated that the expenses needed to attend or hold a fashion show.
The scale, the level of production, the size of the exhibition, and the advertising efforts are directly dependent on the amount of money that can be allocated in the budget.
A fashion show is held because its display type and purpose are different, and the target customers are different.
Some international top brands held more than $million in cost for the fashion show, while some small clothing companies held internal orders only to invite their agents, distributors and retailers to purchase clothing products. The location was located in the company, and the staff acted as a fitting model. It didn't cost too much. It only took a bit of customers' tea and dining expenses.
Regardless of whether a fashion show is luxurious or simple, the exhibition planners must estimate all kinds of expenses. The general cost is divided into the following:
I. fixed costs
The fixed costs of apparel enterprises in exhibition projects are those that are predictable and will not change.
Such as site rents, personnel salaries, display props, clothing accessories and other items involved in the operation of the exhibition costs.
Fixed costs will not vary with the number of participants. Even if the actual benefits are less than the budgetary benefits, the fixed costs will not change.
In order to reduce operating costs, we must try our best to reduce the fixed expenses.
Exhibition effect
Premise.
Two. Variable costs
Variable cost refers to the cost of changing according to the number of people attending the exhibition or other factors.
Such as entertaining customers' food and lodging fees, entertainment and gift fees, damage to clothing items, repair and theft or loss of fees, temporary need to hire personnel and other projects that require final determination of the amount and price of the cumulative cost.
The ability of enterprises to use historical data to estimate the items needed for the exhibition will greatly affect the variable cost of the exhibition.
For example, the number of customized materials and gifts should be right, neither waste nor any embarrassment due to insufficient quantity.
Three, administrative expenses
Administrative expenses
Mainly refers to the cost of exhibition personnel, this part of the expenditure is a more complex category.
In a clothing company, the budget of the exhibition project is part of a department budget. The workers in the Department concerned with the exhibition may be responsible for many work of the exhibition, such as copying, typing, answering the phone, sending mail and other auxiliary work costs, and the salaries and subsidies of the employees, and all the administrative expenses.
Although this part of the cost is not always supported by the exhibition items, for example, the salaries of the company's long-term employees should be counted in the departmental budget, but the exhibition should be listed as indirect expenses, so that the benefits of the exhibition can be assessed afterwards.
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