Wang Hai'S Theory On Strengthening International Cooperation And Enhancing Brand Competitiveness

Wang Hai delivered a speech at the Forum on brand innovation and cooperation. Recently, the leaders of more than 30 world brand enterprises, and more than 300 Chinese independent brand enterprises of Binxing and Hongta gathered in Foshan to participate in the Forum on brand innovation and cooperation, and to discuss the win-win cooperation between world brands and Chinese independent brands.

President of China Qingdao Binxing group, chairman of Qingdao Binxing footwear Limited by Share Ltd, Wang Hai, chairman of China rubber shoes Association, was invited to participate in the forum and made a wonderful presentation on the trend and strategy of brand economic opportunity and brand internationalization strategy and cross-border brand cooperation.

The forum is co sponsored by China Association of foreign investment enterprises, Ministry of Commerce Investment Promotion Bureau and Foshan municipal government. The theme is "inheriting the essence of brand innovation and promoting win-win cooperation in brand".

Shi Guangsheng, Minister of the Ministry of foreign trade and economic cooperation, President of China Association of foreign investment enterprises, and Wang Shouwen, director of the foreign trade division of the Ministry of Commerce, attended the forum.

Domestic and international brand practitioners, thinkers and owners gather together to carry out a brain storm on brands. This will help Foshan and domestic independent brands to broaden their horizons, innovate ideas and tap potential for cooperation and move towards the world.

In the theme forums and thematic forums, Coca-Cola and other famous brands such as the world famous brands and the famous brands such as "double star" and "Hongta" have delivered keynote speeches on topics such as brand internationalization strategy, cross-border brand cooperation and brand mergers and acquisitions.

Brand innovation and cooperation are the trend of brand development. In the theme forum of "brand economic opportunities and brand internationalization strategy" in May 15th, Wang Hai delivered a speech. After the brand formation, enterprises must continue to innovate and develop themselves.

Two star people put forward the theory of market competition for famous brand without life-long theory; put forward that in market competition, today's innovation will not be achieved, and tomorrow's brand will be lagged behind, tomorrow will not innovate, and the famous brand will be eliminated after tomorrow.

Only when enterprises follow the market in all aspects, they will move around the market, and as the market changes, can your brand last long enough to grow and expand.

Wang Hai believes that, with the process of global economic integration, our enterprises are consciously and unconsciously competing with the world's enterprises and working together on a platform. If we want to stand in the world market competition, we must participate in the world competition and cooperate with the world famous brands. Brand cooperation and reorganization are normal. This is the law of brand development. In order to expand the domestic brand influence and market share, Chinese people's own brand cooperation and cooperation is also normal, and it is also consistent with the brand's development rule in the market competition.

However, because we are influenced by a certain degree of local protectionism, departmentalism and old traditions, such cooperation is very difficult. For example, the acquisition of the original Dongfeng Tire Company by the double star is to overcome many difficulties.

Now the situation is getting better and better than before. I believe that brand innovation and cooperation are the general trend of brand development in the future. Especially through such a forum, more and more people will realize that brand innovation and cooperation will develop better.

From brand name to brand is the process of Chinese brand development. In the afternoon's "forum on the trend and strategy of cross-border brand cooperation", Wang Hai, as the guest speaker, made the first speech. According to the development trend of independent brand, he pointed out that the process of brand name and brand name is also the process of Chinese brand development.

Wang Hai combined with his own operation of a state-owned enterprise for 35 years, has been to the present process, pointed out that, from famous brand to brand, Chinese enterprises have gone through three stages in 30 years. First, they never realized the process of cognition. In the middle and late 80s of last century to the middle of last century, there were a group of early recognition of creating famous brands, claiming to be famous brands in China and famous brands in the world. Two, from the mid 90s of last century to the beginning of 2000, the brand name fever became more and more popular. The enterprises claimed to call themselves famous brands more and more, and the famous brand names were more and more famous, so that the social consumers could wear famous brands to become fashionable and fashionable in the past 30 years.

Government officials began to talk about famous brands, experts and scholars talked about famous brands, media and famous brands. Three, from blindness to understanding, since 2000, especially in recent years, we have gained a further understanding of famous brand names, and have known from famous brands to brands.

Brand connotation includes the comprehensive image of enterprise integrated management, staff quality, product marketing and corporate culture.

The world famous brand names call the world, which is called by our Chinese people.

Now has entered a new era of brand development, brand bigger and stronger has become a new trend of development.

According to the strategy of independent brand development, Wang Hai combines the operation of "double star" brand, and points out that different industries are different from one another.

Double star's own brand has gone through a process, one is from a one-sided understanding, as long as there is visibility, that is, brand name to brand name, from soft influence to tangible; two is to educate and guide employees to create national brand together, to pform the idea of creating national brand into employee action; the three is to develop the brand into related industries, to enter the tire and machinery industry, the tire has become the main business of the double star; the four is to pform the national spirit into a national brand action, and the soft power into hard power.

China is the largest country in the world, the largest population, the largest market, and has 5000 years of culture. It is necessary to create our own national brand and move towards the world. Japanese and Korean people create brand from soft spirit to hard brand, which is worthy of our study.

In today's power politics and power economy, no brand can be created. We must develop our own brand with the help of external forces. Only the national is the best and the best in the world.

Finally, to create a Chinese national brand Wang Hai has talked about three points: from simple brand publicity to brand recognition, only in this way can we develop in a long way; from a purely operational point of view, we need to understand the brand from the point of view of business competition and competition; we need to practise internal strength; brand needs culture, management, staff quality, high quality, high quality, marketing image and service; from a purely economic perspective, we can understand the brand to create a national brand, and then we can turn from a big power processing factory to "create in China", from simple enterprise behavior to state and national behavior, from national brand to external force development, and finally create Chinese national brand and go global.

Factories should create national brands. Scholars, experts and media should publicize and study national brands. Business circles must promote national brands, consumers should love national brands, and the government should support national brands.