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Will The European Clothing Market Continue To Warm Up Or Return To Reason And Restraint?

2013/3/14 17:14:00 69

Global Garment SuppliersChina Textile And Garment Trade ExhibitionInternational Apparel And Apparel Procurement Exhibition

< p > although the European market was enveloped by the gloom of economic depression in 2012, although everyone knows that the European debt crisis is still hard to solve in the short term, people still have expectations for the future of the old market. "After all, the European economy has been so developed that everything will be better." An export company official said in an interview with the author that the dawn of Europe will come soon. This is also the desire of many Chinese exporters, so they took the first step of the 2013 journey in Paris, France. Recently, the China Textile and clothing trade exhibition (Paris) - spring and Paris international a href= "//www.sjfzxm.com/news/index_h.asp" > clothing /a /a dress Procurement Exhibition (Apparel Sourcing Paris) and the 2013 spring European famous Texworld dress "a href=" //www.sjfzxm.com/news/index_c.asp "fabric" less than "exhibition" were held at the same time. < /p >
< p > < strong > Holiday economy promotes European market recovery > /strong > /p >
In P 2012, the performance of Europe as a whole is still not satisfactory. Troubled by the sovereign debt crisis, the euro area's economy has receded. In the three quarter, the GDP of the euro area fell by 0.6% compared with the same period in October. In October, the euro zone's leading indicator of manufacturing was 45.4%, which was 0.7 percentage points lower than that in September. < /p >
"P" until the end of 2012, the holiday economy triggered by Christmas seems to have seen a glimmer of dawn. More than 60% of European citizens say Christmas spending represents the largest share of gift spending in a year. Take the UK as an example. According to a survey by BDO, the retail sales in December 2012 increased by 1.9%, due to the sharp rise in online shopping volume in the week before Christmas, of which the sales volume of online shopping increased by 30.9%, but the sales volume of shopping malls did not change much. In France, businesses launched Christmas promotions as early as November. A survey published in the French Cross shows that the average budget for French Christmas in 2012 is 639 euros, a slight increase of 0.7% compared with the previous year, and the largest part of the budget is the expenditure of Christmas gifts, averaging 378 euros, an increase of 1.2% over the previous year. < /p >
P, will the European market continue to warm up or return to reason and restraint again? This is the answer many people are eager to know. According to the analysis report of the European Commission in autumn 2012, the European economy began to return to growth gradually in 2013, and the recovery trend in 2014 will be more stable. < /p >
< p > rather than speculation and speculation in the country, it is better to go to the local side to find out. Sponsored by the China Federation of textile industry, the China a international textile industry association and the Frankfurt Exhibition (France) company, China's < < href= //www.sjfzxm.com/news/index_f.asp > > textile > /a > clothing trade exhibition (Paris), the spring and Paris international fashion and apparel Procurement Exhibition is an important platform for the world's clothing and fabric manufacturers to display their strength, conduct extensive exchanges and business transactions. < /p >
< p > < strong > > the exhibition is frequent and gratifying and new. < /strong > < /p >
< p > as a fashion purchasing platform for the European market for the global garment suppliers, this exhibition has a new atmosphere. A total of 23 companies participated in the exhibition. The impact of the euro area economic situation on the scale of the Chinese Pavilion is not very large, which is basically the same as that of the spring exhibition in Paris in 2012. The number of non Chinese exhibitors increased significantly by nearly 60% compared with the same period last year. There were nearly 80 enterprises from 36 countries participating in the exhibition, and the internationalization of the exhibition was further improved. < /p >
Although the number of exhibitors in China has not increased significantly, the number of exhibitors has been increasing continuously. Nearly 50% of the enterprises are old exhibitors, and there are also some new companies established by the old exhibitors. The increasing rate of repeat participation is closely related to the importance the organizers have attached to the Chinese Pavilion. Since the French Pavilion was held in conjunction with Texworld in 2007, each Chinese pavilion has been closest to the entrance of the exhibition, and many of its main pavilions. The organizers also invited French veteran Chen Li division to provide booth exhibitors design and display value-added services free of charge, so that exhibitors' booth and exhibits will be more eye-catching and more in line with European buyers' purchasing habits. < /p >
Liu Xianyu, general manager of Hunan Qiyang Sanhua Knitting Fashion Co., Ltd., who is the first exhibitor to participate in the exhibition, said excitedly, "the effect of exhibiting is pretty good! We signed 2 orders at the exhibition, and more than 50 enterprises had the intention to order." Chen Chishi, the sales manager of Ningbo Yi De Shi import and Export Co., Ltd., is not optimistic: "the European economy has not improved significantly. When I participate, I feel that European buyers are very cautious when ordering." < /p >
< p > < strong > make good quality, win the word of mouth, get out of the way < /strong > < /p >
P, Europe is famous for its textile fashion all over the world. It can be said that this is the birthplace of fashion industry. In France alone, there are about 1200 textile processing enterprises and 80 thousand employees, and Paris is recognized internationally as fashion trend. Italy Prato is a famous textile distributing center in the country and even in Europe. It is also the "MadeinItaly" symbol of Italy's textile manufacturing. Therefore, there is no doubt that, despite the decline in European consumer demand, it is still attractive to the global textile manufacturers. < span style= "font-family:" Times New Roman "; font-size: 10.5pt; mso-spacerun:" yes "> {page_break}" less ".
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P, however, this opportunity is also challenging. Chen Yanyan, manager of Changshou City haute garments limited liability company, reluctantly said, "our orders in European market have become smaller, the frequency of customer orders has been reduced. They had to make the order once in 1 months, and now 1 and a half to two months will take orders, and orders are mostly short and urgent. Now the wages of our domestic workers are rising and the cost of factories is increasing. This makes the living space of export enterprises more seriously squeezed. Now our company's offer is as low as possible to maintain the original price or a small increase in price to stabilize the customer, but our profit will drop by about 10%. The overall shrinking of European market demand was the most direct feeling of 2012, and by the end of 2012, the continued appreciation of the renminbi has had a great impact on export enterprises. But Chen Yanyan said: "we still have hope for the European market." Xu Jing, a sales manager of Hangzhou interest Trading Co., Ltd., said: "in 2012, the overall situation in Europe is not good, and we look forward to a new look in 2013." < /p >
Less than P, let haute clothing and interest trade anxiety is the transfer of European orders caused by the rise of manufacturing industry in neighboring countries such as India. Because of the lower labor costs of workers in neighboring countries, many European companies have shifted orders to Chinese suppliers originally. "When the economy is in recession, the first determining factor for foreign enterprises to place orders is price, followed by quality, which has great impact on domestic export enterprises." Xu Jingyi said. < /p >
< p > "the future market requires strong R & D and design capabilities of our enterprises. Our company implements independent development, design outsourcing and customer's multi pronged approach. The effect is good. We hope to increase investment in design and enhance future competitive advantage." Chen Chishi said. < /p >
When p was defeated in Europe, the export volume of Fuzhou Shang Fei garment limited company increased by 28%. "Although the order volume of a single customer has declined, because last year, we have developed many new customers, and the total number of customers has increased. I think this is the strength of word of mouth effect. The old customers' oral word has brought us new customers. Only by making excellent products can we have a way out. Only by showing the fine advantages made in China by exhibitions can Chinese exporters gain more opportunities in the European market. Chen Geng, general manager of Shang Fei garment, said with confidence. < /p >
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