Interview With Li Guilian, Chairman Of Liaoning Dayang Group

< p > Buffett said to her: "when I continue to write biographies, I will write you in.

I want to let young people in the United States know the difficulties and perseverance of your business. "

He even joked: "I think Bill Gate and I should open a men's clothing shop and sell Ms. Lee's suit."

Li Guilian, chairman of Liaoning Dayang group, has changed her destiny because of reform and opening up, and has tried to change China's "a href=" //www.sjfzxm.com/news/index_c.asp "clothing industry < /a" fate.

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What is the relationship between the name of "P" and the "fashion" place and the fashion? What is the relationship between a local northeastern rural woman and the "stock god" Buffett? What is the relationship between a Chinese garment factory and American politics? It is Li Guilian, chairman of Liaoning Dayang group, who established ties between these seemingly unlikely links.

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< p > nowadays, "creation" < a href= "//www.sjfzxm.com/news/index_c.asp" > Western-style clothes < /a "sells well in Europe and the United States high-end men's clothing market, and her" creation keyword "for more than 30 years, let us glimpse a peasant entrepreneur" evergreen tree "and its big business.

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< p > < strong > keyword 1: 4.5 mm distance < /strong > < /p >.

< p > "in winter, my father works in the field, and a layer of trousers is wrapped around a straw rope to keep warm."

Li Guilian, 67, recalls the poverty of Yang Shu Fang Town in Pulandian, Liaoning, more than 30 years ago.

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< p > 1979, in order to solve the problem of farmers not wearing trousers, Li Guilian led 12 sisters in the same village to set up 30 thousand yuan to establish Yang Shu Fang garment factory.

From the first day of entrepreneurship, she was bent on changing the carelessness of farmers.

"A needle is not worth a few dollars, but a broken needle hidden in clothing may cause harm to users."

Li Guilian stipulates that workers should take new needles and replace them with needles to eliminate hidden dangers.

She is proud that for more than 30 years, dyang's clothing has not been delayed for a long time.

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At the beginning of the P, Dayang group did not have its own brand. At the height of the peak, one of the 5 suits in the Japanese market was made by Da Yang, just a brand of others.

A suit is sold for four thousand or five thousand yuan, and yang can only earn five or six yuan. Li Guilian is not in the mood: "like we are raising cattle, they are drinking milk."

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P, 1995, when the Hanshin earthquake struck, Yang stopped for 3 months. Li Guilian had to take sleeping pills to fall asleep.

That lesson stimulated her to make up her mind to make her own brand, and took an ambitious name, "creation".

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< p > Li Guilian, the chief designer of the world famous brand "Armani" with millions of annual salary, has also excavated different ideas from traditional Chinese crafts, which are embodied in hundreds of processes of western style clothes production.

There is one detail: a 4.5 mm allowance should be left for the breast lining.

The workers of Dayang did not understand. When the foreigner went away, he was still furious by the old method. Li Guilian was furious.

The designer explained that only when the quantity was released, could the human body be more qualified to have a three-dimensional sense.

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< p > Li Guilian said, "this 4.5 millimeter is the distance between the rough and the fine, that is, the distance between foolhardy and science is the distance between processing and art.

To build a brand, we have to start with such details.

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< p > < strong > key words two: "/strong" > /p ".

"P", the world-famous "stock god", means "brand spokesperson" to Dayang group.

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< p > 2009, a video recorded by Buffett is very popular.

He said in the video: "I now have 9 sets of creation suits, and I throw away all my previous suits.

My partners and lawyers are wearing the creation suit, and now Bill Gate is also wearing the creation suit.

Because of this 3 minute video, the stock market of Da Yang created 6 trading days in 10 trading days, and the stock price rose more than 70%.

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< p > > a href= "//www.sjfzxm.com/pioneer/" > Li Guilian < /a > acquaintance with Buffett is quite accidental.

In 2007, Buffett went to Dalian to take part in the activities. Yang gave him two suits.

Since then, "stock god" has invited Li Guilian to participate in his private gathering every year, and only two mainland entrepreneurs have been invited.

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< p > people once suspected that Buffett showed such unusual enthusiasm for speculation.

But Li Guilian said they have known each other for 6 years, so far there is no equity relationship.

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"P", so what did Buffett think of Li Guilian? < /p >

< p > many successful entrepreneurs were asked: How did the first pot of gold come into being? But the international observers rated Li Guilian as "no first pot of gold", meaning that there was no "abnormal accumulation" in the history of Dayang's growth.

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< p > Li Guilian compares the healthy development of Da Yang with "snowball": soon it will disperse, slow down, steady forward, and bigger and bigger.

Buffett's only authorized biography is called snowball.

The coincidence of the two may partly explain the mystery of Buffett's enthusiasm.

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< p > < strong > key words three: lying in a gun and wide bosom < /strong > < /p >

In the 2012 P London Olympic Games, the uniform of the US delegation was found to be all made in China.

A member of the house of Representatives called "shame" and threatened to "burn it all out".

Li Guilian said he was "lying in the gun" because the clothes were made by Da Yang.

Dayang's employees are very happy: "what a good free advertisement!" < /p >

In the Asian financial turmoil of 1997 P, Li Guilian took the lead to negotiate business in Korea.

Previous years of negotiations are all the same: Dayang prices, customers bargain.

I wonder if this big Yang will take advantage of danger and kill one.

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< p > who knows, Li Guilian opened his mouth and said, "we will let the price be made this year.

The situation is severe, and fighting each other will only cause everyone to die together.

Suddenly, customers' nervousness changed into a relaxed smile and reached agreement in a few minutes.

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In 2008, when the international financial crisis broke out, Li Guilian once again relied on win-win cooperation to tide over the difficulties, and orders had not been reduced or increased by P.

She also goes to the store every day and walks lightly among the customers.

A big Yang employee said: "her persevering stems from the ideal."

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