What Is The Future Retailing In The Eyes Of The Big Business Tycoons?

Two days, Alibaba and Jingdong, one of the two giants in the north and south, have issued a judgement on the future retail trend. In July 11th, 2017 global network commerce Conference At the scene, Ma Yun, chairman of the board of Alibaba group, injected new connotation into the "network business" under the current situation. At the same time, he said that under the driving force of "five new" changes, great changes will take place in the next ten years. Just the day before, the Jingdong group CEO Liu Qiangdong published a signed article that "the fourth retail revolution" is coming, and that in the next 10-20 years, this revolution will change the infrastructure of the retail industry.

Whether it is Ali's "five new" strategy, or Jingdong's proposal Retail spanformation It is obvious that the judgment of the two e-commerce bigwigs on the future trend is not only confined to the electricity supplier field, but also means that the traditional retail industry will usher in a new round of "Internet +" spanformation.

　 Explore the future and achieve the same goal

In July 11th, the internal letter of Ma Yun's "five new executive committee" was issued for half an hour. Ali CEO Zhang Yong said at the Internet commerce conference that e-commerce now accounts for only 15% of the total retail sales of the society, and that the remaining 85% will be penetrated faster through the use of new infrastructure, including new retail, new finance, new manufacturing, new technology and new energy. The most important source of business is people, goods and places, so that consumers can meet the right commodities at the right time and at the right place. What is new retail today? It is to make good use of the five new ways to complete the reconstruction of people, goods and markets.

Ali's "five new" strategy and Jingdong's retail revolution are actually two sides. Retail The future trend of development has the same goal. Ye Zhirong, chief business officer of Internet business consultant and billion power network, said that the recent activities of Ali were in fact a deep interpretation of the five new strategy, including the new retail concept, which was put forward in October last year. In the content of the article published by Liu Qiangdong, it also showed that the retail quality remained unchanged and the retail infrastructure was changed. Although the terms used by both sides are different, the underlying logic is similar. For example, the new retail must be based on the breakthroughs in logistics. The response of the supply chain must also be around the front-end consumer experience and personalized appeals. The two belong to different ways of expression in the same direction.

Liu Qiangdong said in the article that the fourth retail revolution started in the 90s of last century, when e-commerce began to spread. Due to the limitation of physical space, the choice of commodities has expanded dramatically, giving consumers more choices. The electricity supplier subverted the traditional multi-level distribution system, reduced the cost of distribution, and further reduced the price of commodities. As you can see, from department stores, chain stores, supermarkets to e-commerce, the development of retail history has been focused on "cost, efficiency and experience".

Liao Jianwen, chief strategist of Jingdong group, further explained that walking from the earliest couple shops to department stores is nothing more than a larger scale, but every time the rules of the game have not changed. This revolution has changed not just retail but retail infrastructure.

In fact, in October last year, Ma Yun first proposed the five new strategy of building new retail, new finance, new manufacturing, new technology and new energy in October last year, and then announced the establishment of the five new executive committee in July 11th, and appointed Zhang Yong as chairman of the committee to co-ordinate all the efforts in building up all the forces in the Ali ecosystem, including the Alibaba group, the ant gold service group and the rookie network.

　 Retail facilities welcome change

The new market environment has posed new challenges to practitioners in the electricity supplier industry. At a network commerce conference held in July 11th, a network operator who was doing business on Ali platform from 2003 asked Zhang Yong, "the old Internet business" is the beneficiary of the PC era and e-commerce era, but the problem is how to adapt to the rhythm in the new market environment.

In response, Zhang Yong replied that the biggest opportunity for the Internet to bring businesses is spanparency and flattening. What Alibaba is doing is to make use of its ecosystem and the "five new" infrastructure to help all businesses achieve digitalization, acquire user data, and further understand consumer demand. At the same time, we will use the data obtained to guide and promote the reform of manufacturing end. "The development of future Internet providers needs to provide users with unique customer value." Zhang Yong said.

People in the industry have commented that Ali is described as an electric company, rather an information company, because it provides brand businesses and information services for thousands of small and medium-sized sellers. In fact, Ali is positioning itself as a Ecos Corporation, which further reflects the intention of Ali to build a universal infrastructure, which can be applied to every network vendor. Zhang Yong described this behavior of building infrastructure as "hydropower coal in the era of digital economy".

Similarly, Liu Qiangdong has long put forward the direction of Jingdong in the future as a "retail infrastructure provider".

Liu Qiangdong believes that the evolution of the whole retail system is, in the final analysis, the upgrading of the efficiency of information, commodities and capital flows. In this process, we can notice a trend that the providers of information, commodities and capital services are moving towards socialization and specialization step by step.

Liao Jianwen, chief strategist of Jingdong group, explained in an interview with reporters that from the earliest couple shops to department stores, the scale is bigger, but every game rule has not changed. Take the automotive industry as an example, today the automotive industry is being redefined by new technologies such as new energy, driverless and vehicle networking. In the future, the rules and competition pattern of the entire automotive industry will be renewed. The retail industry is also facing a similar situation. This revolution does not change retail, but retail infrastructure.

　　 Accelerated integration of traditional and emerging retail

China's e-commerce has entered a new stage, which may be a reason for Ma Yun and Liu Qiangdong to make a judgement about the future retail trend.

What changes have taken place in the identity of the electricity supplier? Since 2004, the Internet Commerce Conference has been held once a year, and this practice has lasted until 2012. At that time, the concept of electric business has been popularized. Ma Yun said that the sales volume of one month has also become a reality. Therefore, Ma Yun thinks that the Internet commerce conference does not need one stop. It is five years. This year, the Internet Commerce Conference is restarting, Ma Yun said. "Because the traditional retail industry is looking at the electricity retailing industry with a panic mentality, there is a need for people to re recognize the retail business of e-commerce."

Similarly, Liu Qiangdong proposed the fourth retail revolution, he said, in the next 10-20 years, the retail industry will usher in the fourth retail revolution. This revolution has changed not just retail but retail infrastructure. The retail infrastructure will become extremely plasticized, intelligent and collaborative, and promote the arrival of the era of "unbounded retailing" to achieve the upgrading of cost, efficiency and experience.

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