Shandong Turns To Fashion Brands Happily, Chinese Version LVMH Surfaced.

Twenty years ago, Ruyi group The founder, Chiu Yash, boldly proposed that he should strive to create a world-class brand and strive to become a world-class enterprise. This statement came out, and the industry was in an uproar. In the past, Ruyi was only an unknown small factory, with a sales income of less than 2 hundred million yuan, and it was not at all an order of magnitude with the international fashion giant. Even in China, it was unknown. Twenty years later, this bold dream has come true. Technology and brand revenue exceed 30 billion yuan, achieving a huge increase in geometric level. Textile manufacturing towards Fashion brand Gorgeous turn, enterprises burst out of unprecedented development of new kinetic energy. Recently, in order to continuously upgrade the technological textile to the fashion brand spanformation and upgrade, and bring into play the gathering effect of the technological textile and fashion brand industrial chain, the group announced that it will make efforts again in the field of new industrial kinetic energy, technology, textile and fashion brand, and pour its billions of brand assets into the A share listed companies, enhance the overall efficiency of the listed companies through asset securitization, and make the A share listed companies spanform from the traditional woolen garment manufacturing enterprises to the international leading light luxury brand group.

　　 Integration of international resources, global fashion layout quietly formed

In recent years, Ruyi holding group has integrated the global resources in an international perspective, holding the French luxury brand group SMCP, Japan first fashion group Renna Co., and the only high-end men's wear group in the Greater China region, etc., gradually forming an industrial layout of upstream and downstream integration. It has the global industrial chain ecology of Australian wool and cotton raw materials, American Lycra technology fiber, domestic and foreign fabric garment manufacturing, European and American fashion brands and retail terminal network. At present, there are more than 6000 shops all over the world, and it has become the most influential Chinese enterprise in the global fashion field. Ruyi group's continuous industrial integration has created an excellent development space for itself and the acquired enterprises, and promoted the whole industry of Ruyi group to sing all the way, and twenty years of grinding a sword to realize the magnificent turn from textile manufacturing to fashion brand operation.

In January 31, 2019, Ruyi group announced the completion of the acquisition of Lycra group, the world's largest fiber material giant. As the first brand of the textile industry, Lycra merged into Ruyi, which will play an important supporting role in stabilizing the scientific and technological discourse and fashion discourse of the global textile and garment industry. Ruiyv, chairman of the board of directors of Ruyi holding group, said in an interview that the new strategic layout of Ruyi group, namely, the new technology and material plate represented by Lycra, SMCP, Li bang and yagishdan represented the fashion brand operation board and the intelligent manufacturing plate of Ningxia, Xinjiang and Pakistan "one belt and one road" assets, forming the synergy effect of the industrial chain.

　　 Relying on scientific and technological innovation to control international textile technology discourse right

Ruyi group persisted in the strategy of scientific and technological innovation for many years, always maintained the leading edge of technology at home and abroad, built up a perfect technological innovation system around science and technology textiles, and established design and research center and high end manufacturing base in the five fashion capital of Paris, London, Milan, Tokyo and Hongkong, and built innovative platforms such as the national spinning engineering technology research center, state-level enterprise technology center and state-level industrial design center. The linkage operation at home and abroad has realized the continuous output and effective accumulation of innovative resources, and the level of scientific and technological textile in the enterprise has improved rapidly. The proportion of products with high technology content, high quality and high added value should increase.

Ruyi Group continues to follow the innovation mode of combining production, teaching and research, adhering to the spirit of craftsmen and focusing on the development of high quality, and building a technological innovation idea of "enterprise as the main body, market orientation, and integration of production, teaching and research". The technological demand for sustainable development between enterprises and industries has been closely cooperating and tackling key issues in leading fields such as fashion design, supply side reform, energy saving and emission reduction, and modern processing technology. It has broken through a number of advanced textile technologies represented by "new spinning technology", "waterless dyeing technology", "short process Textile and garment technology", "extremely fine wool processing technology", "clean production technology" and "intelligent textile technology". It has rapidly spanformed into real kinetic energy, and has achieved high technology industrialization. The leading products and technology level of the enterprise has gone beyond the world. Its development products have been adopted by more than 20 top international luxury brands such as Burberry and Armani, and the average selling price is as high as 200 US dollars, which has achieved remarkable economic and social benefits. Tsinghua University and Royal College of Art, the Institute of chemistry, Chinese Academy of Sciences and other institutions of science and technology have been conducting comprehensive cooperation around the world.

Open up the new mode of the industry chain, cost advantage, and power operation.

Entering the 2019, Ruyi group aims to create a new mode of light asset operation for service manufacturing, spanforming the traditional management mode of "production, supply, marketing, human, talent and material" into "6+1" service manufacturing mode relying on R & D, technology, management, capital, market, talent and corporate culture, focusing on craftsman spirit, improving the added value and profitability of products, and creating the "Ruyi" mode leading the Chinese textile and clothing. In the next five years, the focus of Ruyi group's development is to achieve "6+1" service, and realize the asset lightweight operation. The advantage of perfect combination of manufacturing cost, industry chain information service, intelligent manufacturing and fashion brand will become more prominent, which will greatly enhance the efficiency of Ruyi group. So that Ruyi group has the leading mode of China from wool to fabric, clothing, brand to intelligent store, consolidating its leading position in the field of global luxury brand, and takes the lead in completing the magnificent turn of textile manufacturing to fashion brand. With greater brand synergy effect, enhance brand influence, and then enhance enterprise value, create the international leading light luxury fashion brand holding group with the advantage of the whole industry chain.

　 　 As a leading textile and apparel company in China, Ruyi group has achieved good results in the integration of industrial capital. At present, the largest listed companies in Europe and Japan are the fashion brand operators. Under the background of Sino US trade friction, how to highlight the tight encirclement in China's textile and garment industry, and whether the "Ruyi mode" can lead the world's largest light luxury group, will wait and see.

　 Uphold the family of the world to build the Chinese version of the fashion culture ecology

In November 12, 2018, Qiu Yafu, chairman of the board of directors of Ruyi Holdings Group, was invited to attend the New York Times annual fashion luxury summit. On the theme of "the new luxury world order" summit, Qiu Yafu said that with the younger generation advocating individuality, the future of the fashion industry will be a new ecosystem based on big data and consumer oriented. Consumers expect deeper customization, content, socialization, sharing and collaboration among brands, and luxury goods market will not have any fashion season. At the same time, enterprises not only improve the traditional industrial chain, but also need to communicate with consumers through new technologies such as Internet of things and big data.

Qiu Yafu's new consumption ecosystem is a consumer centered ecosphere, which provides products and services around the consumption scenario, including the whole channel under the online and offline, and the whole process from generating demand to searching, comparing, buying and sharing, of which consumption experience is core, and data and cloud computing technology are the main driving force.

Qiu Yafu believes that the two sides of the future value chain will rely on the Internet and big data technology to form closer ties and support each other. From customer portrait, data demand analysis, to digital supply chain, intelligent manufacturing and intelligent luxury fashion, a new consumer oriented retail mode is formed. This new ecosystem will not only provide cost savings, reduce inventory, customization and environmental benefits, but also restructure the existing industry chain resources and consumers, and make better insights into the various aspects of the value chain by better using data and technology, making the future fashion industry chain more rapid, efficient, precise, flexible and green.

With the application of big data technology and the Internet of things, the intelligent level of the fashion industry chain will be unprecedentedly upgraded, thus promoting the wisdom of the brand retail terminal. Conversely, the smart terminal of brand retail terminal can also promote the intellectualization of manufacturing industry chain. Qiu Yafu said, "Ruyi is with the mentality of the whole family, to build China's own fashion culture circle". Ruyi's vision is to create an unprecedented fashion that subverts existing models. Perhaps this will become a new trend of the future development of the fashion industry, and has slowly emerged. Let's take a look at the layers of advance and the iteration of the Ruyi empire.