"Shandong Days" Rihanna's New Cover Of Chinese Style, Chinese And Western Netizens Have Different Opinions.

In July 9th, the Chinese version of the fashion bazaar Harper s Bazaar released the 8 monthly new cover of Rihanna (Rihanna), which caused a great stir at home and abroad.

The cover covers were shot by Chen Man, a famous Chinese photographer. Under her footage, the Barbados actress and actress had recently joined the LVMH group's female stars and posed in different positions in the advanced custom dress designed by Iris Van Herpen and Jean Paul Gaultier. But what really brings social media hot searches is her exquisite hairstyles, makeup and props (such as Chinese fans and hand painted screens), and Chinese and Western netizens have different interpretations.

On Twitter, netizens took the cover photo and compared it to Kim Kardashian Kardashian's attempt to name the Kim of her body sculpting clothes as "Kimono". Others soon pointed out that this shooting is not like Kardashian's unilateral assertion, but is made by a Chinese team. So behind this is the cooperation, tolerance and social media recognition of the local creative people.

On micro-blog, this group of blockbusters has been forwarded wildly through many bloggers.

"I used to say that she dared to wear anything and only had momentum. I didn't expect her to interpret the Tang Dynasty style so easily. In particular, wearing a diamond necklace weighing 10 tons, lying there, the body and the eyebrow are sexy, classical, Yong Ronghuagui, do not bother with the old woman, beauty is! " Ye Si, a famous blogger and BoF 500 member, commented on his micro-blog account, @gogoboi.

Many agreed and refute allegations of foreign netizens' misappropriation of their culture. "Why is this cultural appropriation? I think it's good to advocate Chinese culture with the influence of Riri! " @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @

Other discussions revolve around how Chinese culture should be expressed. Some netizens feel that this group is obviously using Chinese culture and aesthetics for reference. Other netizens expressed their views on the accusation of cultural appropriation. They felt that the film was a "breeze" rather than a "Tang style". It was more like "Pan Asian style" than Chinese. Netizens such as @Goddamngoddess show that "Orientalism" is a more important issue. Unlike the fierce attacks on Twitter and Instagram, the general mood of Chinese netizens is admiration, guesswork, questioning rather than attack.

In fact, not many foreign netizens know that Rihanna has a unique nickname in China. As early as in 2011, Chinese netizens gave her the title of "Shandong Tian", whose songs were translated into "Weifang's love", "Weihai oil cake" and "Huan Zhu Ge Ge".

But it really spread to make her the only "designated Shandong day" or the 2015 Met Gala, when she was dressed in a red carpet by designer Guo Pei. The 25 kilogram Queen's style shawl was frantically forwarded because it looked like a Shandong grain pancake.

Previously, Chen man was the cover of Rihanna's April 2015 palm mirror.

Rihanna is actually regarded by Chinese fans as his own people, and many Westerners call Orientalism or Chinese style as a style of "return" - many netizens do not resent it. As early as April 2015, the original crew of "fashion Bazar Harper 's Bazaar" has also taken a group of Rihanna style similar blockbusters. The comments at that time were also very positive.

But according to Elisa Harca, co-founder and chief executive officer of Red Ant, Shanghai digital marketing agency, this does not mean that Chinese people have different views on cultural appropriation. In fact, on the contrary.

"It doesn't mean they don't care. This is more about its taste, "Harca said." this blockbuster is both modern and classic, and is very popular with smart young Chinese consumers. "

"For the Chinese, they are proud of their country and want to see the West accept it in a tasteful and unique way," she added. She refers to the controversial "appreciation misappropriation" distinction. "If there is a style and a knowledge of the status quo of Chinese culture, it is considered to be interesting, meaningful and attractive rather than insensitive."

It is worth noting that this blockbuster may indicate that Rihanna's personal beauty brand Fenty Beauty will enter the Chinese mainland market rumors will come true. In July 4th, the Fenty Beauty micro-blog account was opened. Two days ago, its WeChat public number FentyBeautyOfficial also passed the certification. Although the Fenty Beauty official turned the blockbuster, the original post was deleted, but apparently the new cover attracted your attention.