Zara And Korean Clothing Homes Are Using Customers' Initiative From Passivity To Initiative.

Today, we want to discuss a business model, in fact, many enterprises have begun to practice.

The background of this is that in the past, after many years of manufacturing, more and more standardized products are hard to satisfy our users' needs for personalization.

So on this basis, more and more consumers, what they hope is, how can I get more specific products or services that are more individualized for me, so this is the core feature of C2B's business model we are going to talk about today.

The business model of C2B is that we think more from the user's perspective and think about the design, manufacture and a series of delivery processes of our products.

So from C2B's business model, I think it's not the product of the Internet. A long time ago, we saw a series of excellent companies running in C2B mode.

A more obvious representative, we want to talk about this fast fashion representative, and that is the clothing enterprise represented by ZARA.

ZARA is one of the most typical representatives of our so-called fast fashion. We know that clothing enterprises for users, what he needs is constantly updated, according to the trend of the latest clothing products.

But often, many of our clothing products can be exchanged for four seasons a year, or some clothing products may change for two seasons in a year.

For example, we often hear some advertisements called two times a year, and in ZARA, in fact, it is more concerned that such a fashion or clothing replacement frequency is actually too little.

ZARA in fact, its clothing replacement frequency can be over 18 to 20 seasons in a year.

So the way ZARA works is that we have many buyers. They are on the front line of the world's fashion distribution. They know in the front line what the next season's customers are most concerned about.

Then they quickly sent these needs back to headquarters, and headquarters took the fastest time to design, produce and concurrently go to the whole country.

So they can make sure that in two weeks, you can display the clothes you see in fashion week to every store in ZARA.

So this is undoubtedly the fastest fashion for users. And for ZARA, all the clothes it produces are limited. You may see this dress today, you didn't buy it, maybe you won't buy it next time.

So this is the core of the C2B mode. We think about our production from the user's point of view.

Because in the past, many enterprises thought about what users wanted from our perspective, and we did a lot of large-scale production. This is why we need to do a lot of supply side reform today.

C2B business model characteristics

Therefore, as a C2B mode, it has the characteristics of thinking and introspection from users' perspective to manage my supply chain and production chain, which is the core of C2B mode.

So C2B must be valuable to users, because users feel that I have been more satisfied with my personalized products or services, but C2B mode has great requirements and adjustments for enterprises.

This is the first point that requires you to grasp the user's needs most quickly.

The second point is whether you can quickly upgrade the level of your supply chain, and put the user's needs into your production system and deliver them to the users. These are very high requirements for the production of an enterprise.

Third, whether you can solve your profit problem in the process of emphasizing these personalization, can ensure that you have enough profit. Therefore, personalized C2B has a high demand for enterprises.

For example, we look at Chase group of steam group, they have a production line of RV. In this production line, users' needs are very personalized. They even require one hundred percent customization.

Therefore, SAIC chase invested hundreds of millions of yuan to produce its C2B production mode, which modularized every link of automobile production and combined it to every unusual vehicle product of the user.

So this is in the process of C2B, we have very high requirements for enterprises themselves. There are also these cases. In fact, we see a lot in today's Internet industry.

ZARA is our traditional offline retailing. Today we have many clothing brands in the field of Internet business, and are also operated in the form of C2B. There is a very important brand of women's clothing, which is ranked the top three of Taobao's women's clothing brand. It is called Han Du Yi she.

Han Du Yi house adjusted its organizational structure and organized its organizational structure into one small team. Each small team had three people and three different roles.

A role is procurement, a role is design, and a role is sales.

It uses each three party group to capture the user's information quickly, capture the characteristics of current fashion, and transmit this information to its production department.

So he can understand the market's most cutting-edge demand for fashion or clothing, and return to headquarters for production through different groups, so that test can reach the user's ultimate needs. This is also a kind of C2B used in the Internet era.

The Internet era has brought us greater convenience because it has brought us greater convenience in data collection and collation, so that our C2B mode can run more smoothly and efficiently.

That's what we want to talk to you about today's business model called C2B.

If you want to try this business mode, please think about whether there are such characteristics in your industry or in your business.

01 personalization

First, users' demand for personalization will be very high. Every user emphasizes that I want to personalize things, and everyone needs something different. This is the first point.

02 supply chain system

The second point is, do you have a very complete fast response supply chain system, which is to ensure that you can achieve the C2B process.

03 profit

Third, it is also important for you to ensure that you have enough profit in the process.

Well, these are the business models we want to share with you today, called C2B. Hope to help you!

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