Ministry Of Commerce Publicized Anta Sports Acquisition Of Amofen Case 2018 Anta Business Data Analysis (Chart)

China intelligence network: in January 8th, the Anti Monopoly Bureau of the Ministry of Commerce issued a case concerning the Anta Sports Products Limited (hereinafter referred to as Anta sports) and Fangyuan Capital China capital partnership GP3 Limited (hereinafter referred to as "Fang Yuan G3 company") to acquire amawin sports company (hereinafter referred to as "amamwin sports"), and the public notice period is January 8, 2019 -1 17.

Notice disclosed that in this transaction, Anta sports, through wholly owned subsidiary Allianz sporting goods Co., Ltd. and Fang Yuan G3 company (as a limited partner of FVMascotJV, L.P., through baseball Investment Limited BaseballInvestmentLimited), will acquire amaman sports in Finland NASDAQ Helsinki stock exchange by issuing all the issued shares and circulation shares through the open tender offer to obtain the common control power of yamamin sports.

The Ministry of commerce requires that in the same market, the market share of Anta sports, Fang Yuan G3 company and amamin sports three party participating in concentration will be less than 15%. At present, the market share of Anta sports is 0-5% in China's outdoor sports apparel production and supply market; the market share of amamin sports is 5-10%; the total market share of Anta sports and amamin sports is 5-10%. In the production and supply market of Chinese outdoor sports shoes, the market share of Anta sports is 0-5%; the market share of amamin sports is 0-5%; the total market share of Anta sports and amamin sports is 5-10%.

Anta sports, as one of the representatives of national sporting goods enterprises, has developed rapidly in the past two years. In the future development blueprint of Anta sports, globalization and internationalization are also important development strategies. The acquisition and integration of foreign brand old quality resources is not only a step in the globalization strategy of Anta sports, but also a step from the manufacturers of sporting goods to the sporting goods service providers. For Anta's acquisition of amamin sports, whether it constitutes a monopoly or not, a person who declined to be named said that the announcement of the results should be publicized. However, from the present point of view, the acquisition does not constitute a monopoly.

In the first half of 2018, Anta sports revenue reached 10 billion 554 million yuan, an increase of 44.11% over the same period last year.

In recent years, with the promotion of national consumption and the deepening of sports concept, sportswear sales in China gradually increased. In 1991, Anta (Fujian) Shoes Co., Ltd. was established in Jinjiang, Fujian Province, and Anta brand came into being. After more than 20 years of development, Anta has become the leader of the domestic sporting goods brand. In 2017, Anta sports earned 16 billion 690 million yuan, an increase of 25.1%, and realized a net profit of 3 billion 159 million yuan, an increase of 29.4%. Gross profit margin increased from 48.4% to 49.4%. It is understood that Anta group's overall data indicators are healthy, and enterprises show strong growth potential, maintaining double-digit growth for five consecutive years. Mid 2018 earnings have broken 10 billion, the fastest growth rate in recent years. In the first half of 2018, Anta sports revenue reached 10 billion 554 million yuan, an increase of 44.11% over the same period last year, and a net profit of 2 billion yuan, an increase of 35.14% over the same period last year.

Source: China Commercial Industry Research Institute

It is reported that the biggest "hero" of Anta's first half performance growth was acquired by Anta in 2009, the FILA brand of its trademark use and operation rights in China. Anta sports does not disclose the proportion of each group's brand revenue separately, but Zheng Jie, executive director and CEO of Anta sports, said: "FILA's revenue growth is very fast, Anta has maintained a double-digit growth rate, and the two businesses are relatively healthy. The first half of this year was the outbreak of FILA brand growth, and FILA grew by more than 85%.

Judging from the number of stores in Anta group, the number of stores in Anta group has been increasing in recent years. According to statistics, in the first half of 2018, Anta and Anta children's stores totaled 9650, FILA related stores 1248, Desanto 85, KOLONSPORT189 family, Kingkow63 home, SPRANDI 81.

Source: China Commercial Industry Research Institute

Although the acquisition of Anta sports has great strategic value, of course, whether we can achieve the effect of '1+1>2' depends on the operation strategy after Anta's sports acquisition. The first is how to deal with the relationship between Anta sports brand and the acquired brand, and secondly, whether the development strategy in the field of large outdoor products can be combined with the current market.

For more information, please refer to the 2019-2024 year Research Report on the market prospect and investment opportunities of China's apparel industry.