The World's Largest Rare Shoe Trading Platform GOAT Landed In China

In July 22nd, GOAT, the world's largest genuine rare shoe trading platform, announced its official entry into the Chinese market.

GOAT will hold a three day launch ceremony to show the most rare and exclusive sneakers. GOAT has also launched the official WeChat Mini program, and will localize the GOAT application, on-line the Chinese version of App, allowing Chinese users to explore, collect and purchase genuine rare sneakers more conveniently.

Two weeks ago, "ornate ambition" once reported that GOAT's competitor, StockX, who had just completed the $110 million huge financing, announced the end of the year to enter the Chinese market. For details: the US "unicorn" used for sports shoes trading, StockX announced that it will enter the Chinese market at the end of the year.

Coupled with the rapid development of China's local shoe trading resale platform led by "poison App" and "nice", China's second hand shoe market will surely create a lively scene of global players convergence.

China has more than 400 million millennial generation of young users, the second largest market for sports shoes, and the largest international market for GOAT. The landing of the Chinese market for GOAT means the first step in the expansion of the international market.

Eddy Lu, co-founder and chief executive of GOAT, said: "with the rise of basketball and hip-hop culture in China, the market of Chinese sneakers and sports shoes has been developing rapidly. For second-hand shoes trading, genuine products are one of the most important factors. We believe that the Chinese market will become the perfect starting point for the expansion of GOAT international market. "

GOAT China has set up an office in Shanghai. In order to better develop and serve China and the Asia Pacific market, all the expansion businesses in China and the Asia Pacific region will be held by the GOAT Shanghai team.

Eddy Lu said: "we know that China is a unique market. If we continue to use the strategy similar to that of the United States, GOAT will probably fail. Therefore, we choose to work with local teams to bring more high-quality, more personalized high-end high-end sports shoes trading experience for Chinese consumers.

About GOAT

GOAT was founded jointly by Eddy Lu and Daishin Sugano, a Chinese entrepreneur with rich entrepreneurial experience in 2015. Starting from the counterfeiting of sports shoes, GOAT has a perfect certification process and has won the trust of many basketball fans.

In 2018, GOAT began explosive growth. In February, it got a new round of financing of $60 million and completed the merger with Flight Club. Up to now, GOAT has accumulated $198 million in financing, and its overall valuation is as high as $550 million.