Taobao Tmall Released High Temperature Map Northeast Plate Sales Increased By 565%
Yesterday's news, Taobao Tmall released today's national high temperature map, revealing the fancy summer resort. Data show that: the way of saving summer is "face Gini + ice sleeves", while Jiangsu people choose to hang a neck fan to "walk with wind", while Cantonese summer vacation is "air conditioning quilt plus watermelon".
Among them, the "hanging neck fan" became the net red this summer. According to Taobao Tmall data, the sales volume of "hanging neck fan" has increased 153 times compared with that of last year, and Jiangsu has the largest number of users, and the proportion of female users is 74%. Most of them are post-90s users.
In addition, the "ice sleeve + face Gini" that can protect the eyebrows from sunburn is also coming to light. Since entering the dog days, face Gini sales increased by 116% over the same period last year, of which Fujian consumers contributed more. Data also showed that ice cream is still the most difficult choice to cool down. For example, sales of the Northeast board increased by 565% over the same period last year, of which 80% of Shanghai's female users bought the most.
At the same time, in addition to hanging neck fans, face Gini, ice sleeves and other new summer heaters, summer vacation "old three": air conditioning, WiFi, watermelon mass foundation is still solid, in Taobao Tmall platform turnover ranks the top.
In addition, high temperature also spawned hot sales of pet cooling products. On the Tmall platform, sales of pet cooling panels increased by 579% over the same period last year. Pet ice packs and pet air conditioners grew by more than 100 percent over the same period last year.
However, sales of some traditional summer products have declined. Sales of fans dropped by 2% this summer, mat seats dropped by 1.2%, and nets dropped by 3.5%.
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