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Shanghai Police Cracked The Counterfeit Clothing Brand "Land Element" Big Case, Some Suspects Rushed To The Wall To Burn Accounts.

2019/8/9 12:45:00 0

Fake Clothes

The police broke through three doors and rushed into the Yang Moumin house to sell fake suspects. The whole house was filled with smoke and fire.

Police officer of the Shanghai Provincial Public Security Bureau Pudong branch clearly recalled: "she burned all the books, the computer was in the bathtub, and the cell phone was smashed and thrown into the fire."

In the past few years, investigators have discovered that the public security organs are hard to grasp the current situation of such suspects. After being arrested, the suspects will not take the initiative to explain the matter. They all hold the mentality of recognizing the amount of money involved.

"In this case, the speed and accuracy of the preliminary study is particularly critical." Police officer Hu disclosed that this year, with the help of Ali anti counterfeiting special forces, the counterfeit case of "Dai Sen" and "Di Su" brand cracked and sold was particularly typical.

It is reported that the total amount of these two cases has totaled more than 50 million yuan, and more than 70 suspects have been arrested. The police said that in the counterfeit crime network, counterfeiting and crime are like two intertwined strings. "Opportunity will soon appear and be fleeting. Only by destroying the source of production, can the whole production chain be cut off."


Pursuant to the whereabouts of the Sellers

In recent years, many e-commerce platforms and brand owners are unable to escape the dark logic of a market. As long as the "net red" explosive products are launched, counterfeit goods begin to run rampant.

In early 2018, the "Dai Sen" hair dryer, which was pursued by thousands of women, began to experience such a fate. In August of the same year, the head of the Asia Pacific regional headquarters of "Dai Sen" in Shanghai reported to the Pudong sub Bureau. The company found that after the sale, some products were not only repaired by customers, but also increased by a large number of complaints. Moreover, this product sells at different prices in various e-commerce platforms, affecting the sale of genuine products in the Asia Pacific region.

"Dai Sen" has provided the police with 107 electronic appliance stores selling fake data and related logistics information.

Shanghai police immediately set up a task force. "I also have a headache to get these things..." How to dig the truth behind 107 stores has become the first difficult problem faced by police officer Hu.

He first screened the logistics of 107 shops, and found that 25 of them were from a SF express delivery station in Hongqiao, Shanghai.

Inspector Hu also found that many fake products originated from Putian, Fujian. These people were sent through Shun Feng express via some unknown logistics companies after Shanghai was transferred, which caused consumers to feel the illusion of sellers in Shanghai, high-end goods or genuine goods.

At the same time, when investigating the case flow of funds, the Shanghai police found that in addition to "Dai Sen", there were many kinds of products sold in the 107 shops, and all the funds were imported into a "pool".

Because of the unclear investigation route, the police thought of the Alibaba anti fake special warfare team. According to the members of the anti-counterfeiting team, there are hundreds of algorithm models under the core technology of Ali's anti-counterfeiting technology, the brain protection technology brain, which has been through numerous online and offline interactive training. These models may be the most "know" fake power in the world. Through the comparison of algorithm models, the special agents can analyze fake clues from massive data, and then, through line down, check and check, cooperate with the law enforcement departments to crack down on the production and sale of counterfeit goods dens located in all parts of the country.

Soon, the police found that shops selling "Dai Sen" fake goods had close contacts with the accounts of a 60 year old Yang surnamed old man in Putian, Fujian.

According to the police investigation, Yang Moumin, the daughter of Yang's old man, was found to have sold the UGG brand fake shoes in 2012 and was put on record. Yang Moumin's lover and father have been active in Shenzhen for a long time, and have registered an electronics factory.


People involved are caught and burnt up.

"For the fight against counterfeiting, it is meaningless to fight online shops. Only by destroying the production end, can the whole production chain be cut off." Police officer Hu said.

In November 2018, Hu and his colleagues rushed to Shenzhen to make a line trip. Through a visit, police found that Yang Moumin's husband had delivered goods to the Li family in Dongguan for a long time through the "cargo Lala", and the Li family belonged to one of the distributors of Yang's "Dai Sen" fake.

Yang Moumin's husband's activity track was also gradually identified. Police know that he has been active in 4 locations in Shenzhen for three or four consecutive days, one of which is the Shanghai express delivery station. Not far from the transceiver station, they are the overnight product packaging factory. The other two are production workshops and accessories warehouses.

Shortly after Yang Moumin left her husband at a SF express point, police officer Hu broke into the courier point and saw the long traced "dsen" product. "Very excited, the case was completed 80%."

However, just before the police were ready to launch the arrest operation, the suspect felt that he was being tracked and abandoned the vehicle instead of the vehicle. All of them moved to Huizhou, Guangdong, and reassembled the troops.

Thus, the task force began its two investigation. Because of the temporary transfer, Yang Moumin's husband has concentrated on three factories in Shenzhen and has not yet had time to disperse. This has brought the conditions for arrest to the police.

According to police officer Hu, in the production and processing of counterfeit products, it is very difficult for public security organs to crack down on production lines. Workers often shirk their responsibilities on the grounds of "only paying wages". During the arrest, the workers showed that they were involved in the crime.

On the same day, Dongguan, Huizhou and Putian carried out three simultaneous arrests. In the end, the police arrested 36 main suspects, smashed 2 production dens, seized 2 counterfeit production lines, seized counterfeit "Dyson" blower and finished products, more than 1900 sets of products, accessories of various parts 20 million, the value of 4200 million yuan.

"In this case, the most important and difficult work of the public security organs is to quickly and accurately remove every industry chain of selling and selling fake products without any warning. Police officer Hu said.

Steal brand core design into enterprise heart disease

Factors such as complex supply and marketing links, long time entrenched in the counterfeit market, strong anti reconnaissance capability, difficulty in obtaining evidence and difficulty in striking, have become the difficulties that have been cracked in the case of selling all kinds of goods.

In April this year, another clothing brand named "DAZZLE Di Su" manufactured by Shanghai police was also no exception.

In December 2018, the company reported to the Pudong public security sub Bureau of Shanghai, claiming that someone had sold counterfeit registered trademarks on the Internet, and the format of the brand was stolen and leaked.

The company said that in the early days of the release of the "new products", there were no new products in the electronic business platform and the counters. However, some people in the WeChat group of some dealers released the same picture information, saying they would be listed together with the new products of "Di Su". "The counters are not sold, where are the fabrics and format?" The supervisor was surprised and suspected that there was a ghost in the company.


In addition, the partial explosion of the local brand has also been widely copied. It is understood that the local brand does not have its own processing plant, but entrusts other enterprises to OEM. Among them, several typing agents in outsourcing factories have become suspicious targets. The reason is that they have one or two one-way express delivery each month with Lu Mou of Nanjing.

Police officer Guangxi, who participated in the project, told reporters that when the police investigated online, one of the outsourced factories was poached by Lu Mou for a high salary. The other two printing engineers of the two outsourced factories regularly released a lot of "new products" to Lu.

This information is available from design layout, paper, fabric, to each processing detail, zipper length and water mark location. Lu Mou will receive the information to make new clothes, and give feedback to the printer.

In addition to "collusion" with the printer, LV also penetrated the shop salesmen of the counters under the line to get the internal sales amount and the broken code style of the clothing style, and then paid for the shop's authentic clothes, and then made a duplicate version.

"He can be similar to genuine 80%-90%, and ordinary consumers are hard to distinguish between true and false." GUI police officer said.

It is worth mentioning that when the early task force attempted to arrest Lu Mou on the crime of infringing trade secrets, it encountered a big problem: the format of clothing was not up to the level of commercial secrets at the legal level, and it could not be dealt with in terms of trademark or copyright.

Police officer Hu said: "this cancer has been harmful to many times. Its off-line partner in Anhui was sentenced to probation in 2015 for selling the" Di Su "brand for infringement. At that time, he did not make a real criminal chain, and he could not get a real sentence.

Through the information provided by "Di Su", the police found that the brand clothing with the label "Di Su" was mainly imported from Zengmou, Chenzhou, Hunan, after the help of Ali's anti counterfeiting special team, and Zengmou did not have the ability to make clothes, mainly through the purchase of "Di Su" brand clothing from Changshou City and Hangzhou Yuhang District of Jiangsu, and processing and synthesis of the "Di Su" brand from Guangzhou's Xie place.

Coincidentally, Guangzhou Xie also provided the trademark to tan tan, Hunan, Changsha. That is to say, Lu Mou is the root of the whole brand of selling fake "Di Su" brand. "We have gone around a great circle, searching for a needle from a mass of information in a haystack, and finally locking all the suspects." Police officer Hu said.

In April 17th this year, the Shanghai police launched a network operation in Guangdong, Hunan, Jiangsu, Zhejiang, Anhui and other 5 provinces, and seized 37 suspects, destroyed 10 counterfeit dens, and seized 3 underground factories, seized 38 thousand counterfeit "DAZZLE" brand products and 10 yuan involved.

The key to counterfeiting lies in cooperation.

In recent years, the attention of the public security organs to intellectual property cases has greatly reduced the survival space for the manufacture and sale of fake goods, but many people still drill loopholes in the slit.

Police officer Hu told reporters that these sales and counterfeit teams know "wear vest, sell and wash white", and can sell luxury goods on various platforms.

Such shops can survive for only six months to a year, with a turnover of up to one million yuan, but their registration information, bank cards and mobile phone numbers are not used by the actual operators of the shops. What's more, we use false information to set up independent operation websites.

In addition, the police also found that the makers of "sacrifice one person and become rich" were deeply rooted in the hearts of the people. Police officer Hu also mentioned that if government departments and public security organs are not attacking at the beginning, they will grow rapidly and slowly wash away after a few years.

With the increasing emphasis on intellectual property rights in China, such problems are gradually being dispelled. Such as Shanghai, in recent years, the city has increased the input of police and resources in the detection of such cases, and the requirements for the manufacture and sale of counterfeit chain are also gradually improving.

Pudong Public Security Bureau said that in recent years, the city has increased investment in police and resources in the detection of such cases, and has cracked down on the whole chain of counterfeiting and selling. It will continue to optimize the combat mode and further strengthen cooperation with ALI and Ali alliance against counterfeiting.

The above two cases traced back to the whole chain hit, proving the pragmatic mode of Ali's anti-counterfeiting mode, and achieved significant social influence, which is a great deterrent to the crime of selling fake goods.

In response to these two cases, in May 10th of this year, the Shanghai Provincial Public Security Bureau Pudong Branch Economic Investigation Detachment sent a thank-you letter to the Alibaba group, thanking them for providing technical assistance to the police to make the counterfeiting more precise and broader.

According to the annual report on intellectual property rights published by Alibaba in the past two years, in 2017 and 2018, Alibaba sent 3544 pieces of false clues to our law enforcement agencies, helping 3559 arrests and destroying 2870 dens, involving about 12 billion 200 million yuan.

On July 18th, at a hearing on intellectual property rights in the United States, Doug Collins, vice chairman of the House Judiciary Committee (Doug Collins) affirmed the Alibaba's actions against counterfeit goods and believed that the US platform had lagged far behind in the fight against counterfeiting.

On the afternoon of July 25th, the Ministry of Commerce held a regular press conference. The spokesman responded to the summit: "this fully demonstrates China's achievements in the protection of intellectual property rights."

According to the insiders, the protection and counterfeiting of intellectual property rights of foreign brands in China are basically driven by the third party agencies. "While domestic brands' awareness of intellectual property protection and the ability to provide product identification assistance are also uneven, the overall defensive posture is still relatively passive."

The person suggested that the brand owners should enhance their awareness of intellectual property protection and capital investment, and hope to cooperate with the platform and police in the future to make complaints about the infringement and assist in the investigation. "This is the only way to suppress the survival space of fake goods, and also an important way for a brand to develop continuously and healthfully."

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