Smoke Again Ignited Valentino And Mario Valentino Again To Court.

Because the name is similar, the world-famous Italy luxury brand Valentino (Valentino) and another Italy brand Mario Valentino have been in conflict for a long time, and both sides have accused each other of unfair competition. To solve this problem, two brands signed a coexistence agreement forty years ago, and have been in peace for the next forty years.

But not long ago, smoke was ignited again: in May of this year, the Milan court ruled that Mario Valentino violated the agreement signed by the two sides, and sold its bags in a manner prohibited by the coexistence agreement, which was misleading consumers.

The Milan court said in the document that the coexistence agreement allows Mario Valentino to "register and use its full name Mario Valentino, M.Valentino, Valentino, abbreviated MV or separate V letters, and the Mario and Valentino words should be placed on the inside and packaging of all leather, imitation leather or other material products". However, Mario can not associate the word "Qi" with "Qi", and should always insert "word" in its product.

In addition to Italy, Valentino also prosecuted Mario Valentino and its agent Yarch Capital in the United States in June to issue false advertisements, unfair competition and design patent infringement, claiming that the latter greatly increased the price of bags and adopted similar designs similar to Valentino to mislead consumers.

Valentino's allegations include:

Mario Valentino and Yarch Captial both intentionally dilute the words "Mario" in their publicity and sales, trying to mislead consumers. In an official press release from Mario Valentino, Valentino appeared 20 times, while Mario Valentino only appeared two times, one of which was at the end of the press release.

Mario Valentino uses misleading slogans such as "Valentino one of the top brands in the world (one of the top brands in the world").

The address of Mario Valentino's handbag website is valentinobags.com - not with the word Mario. This has brought a lot of extra sales to Mario Valentino, and has also hurt Valentino's brand image.

Although Valentino is more famous and more appealing than Mario Valentino, in fact, the establishment time of the former is earlier. Mario Valentino was founded in 1952, mainly selling all kinds of shoes and leather goods, while Valentino was founded in 1960.