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"Adjustment" Into The First Half Of The Year Performance Of Pressure Garment Enterprises Common Action

2019/8/26 16:45:00 0

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In the garment enterprises that have already disclosed the interim results, the garment enterprises that bear the pressure of "profit" or "double profit" or increase profits have accounted for a large part.

Some enterprises introduced more adjustment measures in the first half of the year, especially in the two quarter, and strive to return to growth track in the second half of the year.

Pacific bird's net profit in the first half of the year dropped by 60% compared with the same period last year.

In August 19th, the Pacific bird released the semi annual report in 2019. The company achieved 3 billion 120 million yuan in the first half of 2019, a decrease of 1.54% compared to the same period last year. The net profit of the shareholders belonging to the listed company was 132 million yuan, a decrease of 33.06% compared with the same period last year. The net profit of the deduction was 24 million 530 thousand yuan, a decrease of 66.87% compared to the same period last year.

Taiping bird said that the company's first quarter operating income fell 4.5%, attributable to shareholders of listed companies net profit after deducting non recurring gains and losses decreased by 65.4%. In the two quarter, the company controlled management fees, strengthened commodity management and retail operations, reversing the downward trend of operating performance in the first quarter, and operating income increased 2% compared to the same period last year. The net profit attributable to shareholders of listed companies was 9 million 350 thousand yuan after deducting non recurring gains and losses.

Taiping bird said that in the first half of 2019, the company focused on improving the profitability of its stores and improving the quality of its operations. In the first half of the year, there were 184 new stores and 324 franchised stores, 111 outlets were closed, 556 franchisees, and 8 affiliated stores. In the first half of the year, there were 73 open outlets in the first half of the year, 232 stores closed, and 8 stores. As of the first half of 2019, the number of offline stores was 4427.

Half year report shows that as of the first half of 2019, the company has 2830 stores, accounting for 63.9% of the total number of stores. Taiping bird said franchisees operate independently in terms of management decisions, commodity management, personnel management, financial management and so on. In the course of daily operation, there may be some problems such as inadequate execution of company policies, difficulty in meeting management requirements and even changes to other brands, thus affecting the brand image and business performance of the company. In addition, the company's stock is still relatively large, accounting for a higher proportion of total assets, which needs to be focused and managed. On the one hand, on the one hand, the company promotes the supply chain fast reverse management, promotes the new product production and marketing rate, and reduces the stock formation. On the one hand, it handles the over season goods through the channel such as electricity supplier and Ole, and optimizes the stock structure.

In the first half of life, net profit rose slightly, and cost control was strengthened.

In August 21st, Luo Lai life released the semi annual report in 2019. The company achieved 2 billion 187 million yuan in the first half of 2019, 0.43% lower than the same period last year, and the net profit attributable to shareholders of listed companies was 207 million yuan, down 5.05% compared to the same period last year.

Luo Lai life said that since 2019, China's economy has been under pressure, the downward pressure has increased. The growth of the domestic textile industry is also facing some pressure as the growth of the macro-economy slows down and the consumption growth slows down. In 2019, the company faced more uncertainty risks, mainly reflected in the risk of macroeconomic slowdown, the slowdown in terminal consumer demand and changes in consumer preferences, channel changes, and intensified competition. In the first half of the year, the company focused on its main business, promoted retail transformation, refined management, and strengthened cost and cost control.

Luo Lai life said that the company focused on household textiles business mainly bedding, through department stores, brand flagship stores, community stores, shopping centers, platform providers, direct business operators, B2B, gift group buying and other online and offline sales channels to cover high-end market (gallery Bay, Lexington, infield), middle and high-end market (Luo Lai, Luo Lai children) and the mass consumer market (LOVO) of multi brand products, while continuing to explore the whole category of home life Museum mode.

Luo Lai life 2018 annual report shows that the company achieved revenue of 4 billion 813 million yuan in 2018, an increase of 3.24% over the same period, and a net profit of 535 million yuan attributable to shareholders of listed companies, an increase of 24.92% over the same period last year. In 2019, a quarterly report showed that the company's revenue in the first quarter of 2019 was 1 billion 144 million yuan, down 2.33% compared with the same period last year. The net profit attributable to shareholders of listed companies was 145 million yuan, down 7.59% compared with the same period last year. This shows that Luo Lai life did not last year's growth momentum, but the two quarter of the downward trend has been reversed.

Jinhong group's net profit in the first half of the year dropped nearly 80%, and launched a series of adjustment measures.

In August 22nd, Jinhong group issued semi annual report in 2019, and the company achieved 1 billion 287 million yuan in the first half of 2019, down 6.53% compared with the same period last year. The net profit attributable to shareholders of listed companies was 25 million 103 thousand and 300 yuan, down 78.58% compared with the same period last year.

Jinhong group said that in the first half of this year, the economic environment was complex and changeable, and the total retail sales of consumer goods continued to decline. The company's economic environment changes are expected to be inadequate, and the effectiveness of the measures is not yet obvious. In the first half of the year, the company adjusted its channel structure. VGRASS brand began to widen its channel structure, set up VGRASS STUDIO, Shanghai port and other high-end shopping malls, upgrade the store image, expand the scope of offline channels, set up Tmall flagship store, and add 7 stores in the first half of the year. TEENIE WEENIE brand optimization channel structure, opened a new store in Nanjing De Ji shopping center, launched a new generation of store image, and men's clothing and children's clothing independent from women's clothing, set up an independent Tmall flagship store.

Jinhong Group believes that since the beginning of this year, faced with the persistent economic situation and the company's first quarter performance decline, management has reconsidered and reached a consensus on the company's development strategy and thinking. First, product innovation and filing should match with the needs of the target customers. We must grasp the "degree", and backward will be eliminated. Two, the promotion of product prices should match the capabilities and expectations of the target customers. Three, the development of brand needs not only the upgrading of quality but also the promotion of quantity, and the relationship between the two must be well balanced. Starting from the two quarter of this year, the company has made a series of readjustment in terms of product development, pricing strategy, promotion strategy, channel strategy, joining and direct operation, etc., and suspended or terminated strategic projects which did not help performance; closed down the loss shops; reduced and controlled non operating personnel and expenses; and promoted the efficiency of the brand departments at the top level. However, the company also said that the above measures have yet to be verified.

In the first half of the year, fuanna's net profit decreased by two times last year, and the policy of supporting distributors was launched.

In August 22nd, fuanna published the semi annual report in 2019, and the company achieved 1 billion 105 million yuan in the first half of 2019, a decrease of 3.58% compared with the same period last year. The net profit attributable to shareholders of listed companies was 155 million yuan, a decrease of 16.22% compared with the same period last year. The net profit attributable to shareholders of listed companies after deducting non recurring gains and losses was 126 million yuan, a decrease of 21.11% over the same period last year. Among them, the proportion of distributor business revenue is about 23%, the proportion of direct store accounts for about 28%, the proportion of electricity business revenue accounts for about 36%, and other businesses (including group buying and home) account for about 13%. Fuanna said the decline in net profit was greater than the decline in operating revenue, mainly due to a decrease in the proportion of the highest net profit dealer business and a decrease of about 10% during the same period.

Fuanna said that in the first half of 2019, the company's channel management was more flattened, the implementation of multi-channel strategy, multi category development, mobilization of front-line salesmen's initiative, performance appraisal from sales as the main adjustment to cash assessment, and the establishment of a quick replenishment performance system. In addition, the company attaches great importance to the development of e-commerce business, rebuild the operation platform of the electronic business platform, elaborate the operation of multi category products, and reform the electricity supplier chain. By the end of June 2019, the sales revenue of the company's electronic business platform increased by 23% over the same period last year.

Fuanna said that the company did not blindly expand its shop, but also paid more attention to the long-term development of dealers and the ability to resist risks. In the first half of 2019, the company took charge of the regional team responsible for the refund as a bonus assessment index, so as to promote the business team to help dealers to terminal inventory and help them improve their profits. In August 6th, fuanna issued a notice that the company intends to provide collateral for the downstream brand dealer loans of the Shenzhen branch of China Merchants Bank with the joint liability guarantee. The guarantee amount is not more than 100 million yuan (including 100 million) of the total credit amount. It is announced that the guarantee is to help downstream brand dealers broaden the financing channels, get the funds needed for development and realize the risk sharing.

In the first half of the year, the net profit of an Li Fang holdings fell 40%, closing hundreds of retail outlets.

In August 22nd, an Li Fang holdings released the interim results report for 2019. The company achieved HK $1 billion 199 million in the first half of 2019, down 11.45% from the same period last year, gross profit of HK $935 million, a decrease of 13.63% compared to the same period last year, and the company's profit margin of HK $67 million 399 thousand, a decrease of 41.99% over the same period last year.

Anli Fang Holdings said that the decrease in earnings was mainly due to the weakening of the retail consumption atmosphere due to the unstable external economic environment. The turnover from retail sales amounted to HK $992 million, which accounted for 82.73% of the group's total revenue, which was 14.23% lower than that of the previous period. The turnover of online and wholesale businesses increased by HK $204 million to HK $204 million from HK $190 million, or 17.02% of total revenue. Gross margin was HK $935 million, a year-on-year decrease of 13.63%, and the gross profit margin decreased by 1.97 percentage points to 77.9% over the same period last year, mainly because of the fierce competition in the market, so the discount rate was increased to win market share. The drop in net profit was caused by the above factors. First, the retail business continued to be weak, which led to a fall in sales. Two, the group increased the discount to meet the market demand, thereby reducing gross margin. In addition, the proportion of operating costs in physical income has also increased.

In the past six months, the group continued to implement a full channel strategy and shut down or reset low efficiency stores, according to the company. As of the first half of 2019, the Group operates 1737 retail outlets, with sales counters and specialized shops 1463 and 274, respectively. The number of retail outlets decreased by 100 at the end of 2018. The group designs online shopping special products to expand online and offline coverage. The group will continue to develop corresponding products in accordance with the characteristics of sales channels, adjust the multi brand product portfolio in the store, grasp the growth potential of the online shopping market, and strengthen the whole channel coverage of the group. In addition, in response to rising domestic production costs, the group optimized supply chain in recent years, collated and concentrated the finished products inventory of warehouses in Ji'nan's intelligent warehouse in Shandong, and the intelligent material warehouse of the group will be debugged at the end of 2019.

"Adjustment" into the performance of pressure garment enterprises in the first half of the joint action

The mid term results of garment enterprises are closely disclosed. In general, in the current garment enterprises that disclose half year performance reports, compared with some of the garment enterprises that have achieved substantial growth in earnings or net profit, or in a loss situation, garment enterprises account for a large part of the performance "pressure" revenue net profit or double income increase.

To the overall situation of "hard to earn money", clothing enterprises are largely attributed to the impact of macroeconomic conditions. Enterprises generally believe that the domestic and global macro economy is at the end of the development cycle, resulting in a weak atmosphere of retail consumption, and the pressure on the external market of enterprises to increase. This situation has become more evident since the beginning of this year. It is reflected in the performance of garment enterprises, which is the first half of the year that the net profit of the two companies has dropped, and has not maintained the trend of year-round performance growth. In the first quarter of this year, it has delivered a weak performance. The above mentioned companies that had double net profit in the first half of the year, such as Taiping bird, Luo Lai life, Jinhong group and fuanna, did not maintain year-on-year performance net profit growth.

In the face of external shocks, enterprises will first expose enterprises or departments whose competitiveness is weak or inefficient. For example, Taiping bird thinks that more adjustment is needed to join the business, and inventory problems are also a risk. Fuanna thinks that its dealer business needs more support. In the face of declining performance, the theme of common operation of enterprises is "adjustment". For example, in the first half of the year, Taiping bird closed many franchised stores and opened more direct stores. Luo Lai lived to strengthen cost and cost control. Jinhong group introduced a number of rectification measures and widened the channel structure.

Generally speaking, the adjustment actions of these performance oriented clothing enterprises all focus on improving the quality of enterprise operation, cutting down the cost and expenses, and also looking for "open source" points, such as increasing investment in e-commerce channels, and further expanding the channels of diversification. Most of these enterprises increased the intensity of adjustment in the first half of the year, especially in the two quarter, and strive to reverse the downward trend of performance in the second half of the year and return to the track of performance growth.

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