Stick To Reform And Survive

　 China International Clothing and Accessories Fair 2019 (Autumn) has arrived.

Thriving in endeavour and reborn in change. On the occasion of the 70th anniversary founding of the People's Republic of China, we can see that China's clothing industry technology empowerment, boosting the transformation and upgrading of enterprises, aesthetic diversity, original design, innovation and transformation, shouldering the responsibility, advocating green environmental protection development, adhering to the original mind, and aiming for innovation in the industry.

But pressure still exists. Today's Chinese textile and garment industry is facing great changes in the past hundred years: the external environment is becoming increasingly complex, the domestic market is slowing down, the export pressure has increased, and the investment scale has declined slightly. Although China has maintained a stable development trend, it will face more glorious missions, more arduous tasks and more severe challenges.

At such a time, CHIC shoulders the mission and comes forward. The 675 exhibitors and 718 brands, with 62000 square meters of scale, are hand in hand with fashionable men's wear, the most beautiful women's clothing, creative leather feather, design power, global fashion, ODM intelligence, fashion accessories, shoes and shoes, links the next nine professional category exhibition areas and four exhibition exhibitions - CHIC trend brand exhibition, Shanghai International Children's fashion exhibition, China Fashion custom exhibition and South Korea Preview in China. The National Exhibition Center (Shanghai)'s T1-T4 Museum, 3 Museum and North museum are set together with many high-quality clothing brands and enterprises, and together with the many high-quality clothing brands and enterprises, the integration and upgrading of the direction of integration, promotion, technology, brand, sustainable development, culture and so on, reconstructing the innovation and upgrading of Chinese clothing. On the 25-27 day of September, China International Clothing and Accessories Fair 2019 (Autumn) will come to 11 countries and regions, including Italy, Korea, Belgium, India, Poland, Canada, Japan, Russia, Ecuador, mainland China and Hongkong.

[CHIC2019 (Autumn) exhibition map]

Segmentation, facing consumption revolution

In the golden age of a new round of consumer upgrades, the trend of consumption is changing to varieties, quality and brand, and healthy consumption, quality consumption and green consumption are highly respected. While exploring innovation, enterprises should re grasp the cognition of consumers and meet the different needs of consumers.

Leading the trend of consumption change, the "fashion men's wear" exhibition area is working together with fashion, leisure, business and leisure sports, and other accessories, such as men's ties, scarves, belts and other accessories. It aims to build a one-stop platform for men's lifestyle in the industry to help exhibitors expand their market, enhance their brand image and integrate their industry resources.

The "global fashion" exhibition area opens up Multi Country fashion. Among them, the Italy Pavilion shows its unparalleled status in the world footwear industry with its unique shoe making technology. The Korean Pavilion has always brought forward design on behalf of Asian fashion trends. The Hongkong Pavilion will bring ten brands of concentrated display with leather and fur as its theme.

Shanghai International Children's fashion exhibition, based on the needs of consumers and the market situation, brings together more categories, more fashionable children's clothing designs, and more environmentally friendly quality. It promotes fashion dress, fashion design and innovation and upgrading of science and technology fabrics.

China's clothing custom exhibition focuses on customizing related brand enterprises, processing enterprises, accessories, solutions, upstream and downstream resources of the supply chain, providing a platform for display, communication and cooperation for domestic and foreign customized enterprises.

　 Collision, culture bearing innovation

The innovation and inheritance of culture is the promotion of aesthetic pursuit, the continuity of traditional ideas, and the pursuit and guidance of the increasingly flourishing trend culture. With the energy of culture, it meets the needs of people's increasing aesthetic culture, and promotes the cultural creativity and cultural influence of the industry.

"The most beautiful ladies" exhibition area presents a variety of styles, beautiful and contending fashion world. Select the most representative brand of high quality women's clothing, bring together various styles of women's clothing, such as maturity, elegance, intellectuality, etc., and enrich the brand style and product category to explain the fashion charm of contemporary women's clothing in all directions.

Consumption upgrading, continuous innovation of mobile business providers, rising tide of state and buying and selling system thriving. These changes profoundly affect the change of the consumer market. The "design power" exhibition area will continue to create a precise and efficient business platform for designers at home and abroad, transforming fashion creativity into commercial value.

Converging jewelry, hats, scarves, scarves, watches, glasses, makeup, waistbands and other fine life's trendy little things, the "fashion accessories" exhibition area will be the best platform for accessories enterprises to expand channels, brand cooperation and business promotion.

To release youthful vigor and highlight individual life, the CHIC trend brand exhibition brings together all kinds of tide products and avant-garde fashion designs to meet the one-stop shop demand of personalized fashion buyers, designers and C stores, and display a three-dimensional platform for commerce, fire and tide.

Return, quality, respect for eternity

In the era of consumption upgrading, more and more excellent clothing brands pay more attention to quality and service. This also has more new requirements for the enterprise's ability of innovation, iteration, competitiveness and sustainable development, and the origin of returning to the original mind also provides the best explanation for sustainable development.

"Ingenuity skin feather" exhibition area again gathered high-end leather, fur, feather and down enterprises and industry authority at home and abroad, sharing a brilliant feast of business, brand promotion and processing cooperation. Understand the new trend and trend of fur and leather industry, and feel the rich and colorful new style of design, and realize the craftsman spirit in delicate quality.

"ODM intelligent manufacturing" is a collection of many ODM enterprises with excellent intellectual manufacturing technology, leading intelligent manufacturing technology, rich creative design, intelligent and efficient industrial chain resources, providing quality manufacturers with traditional brand enterprises, providing high-quality OEM services and high-quality products for new brands.

"Bags and shoes" will showcase the most popular bags and footwear products at present, and gather a large number of shoe and shoe brands and enterprises to show the trend of luggage and footwear trend, create more fashion possibilities, and help shoe and shoe exhibitors to solve the problem of channel expansion and open up more business opportunities.

"Link the future" looks at the most advanced garment supporting related industries, and provides a practical, useful industrial chain solution for garment enterprises. It covers all links from design to production to sales, and helps to optimize industrial chain and integrate resources in the most informational, scientific and intelligent way.

　 Business and activities, a wonderful gathering

In September, CHIC business and services were further upgraded and improved. It became more and more powerful and became one of the business cards of CHIC multi brand integrated business platform.

Taking "enhancing the effectiveness of exhibition" as a priority, the new version of APP launched by CHIC for the CHIC2019 (Autumn) has been launched. Nearly 700 exhibitors' information has been included in the APP database. Exhibitors and spectators can meet business needs in advance. During the exhibition, the VIP merchants club in the N Pavilion also arranged the conference on procurement demand for electronic commerce, the one to one precise docking of overseas buyers, the multi type and multi trade docking activities of large retailers, and the CHIC lecture hall, which extended the wonderful marketing content, and effectively enhanced the business effectiveness of the 3 day extension.

CHIC will help target businesses and exhibitors to make effective and accurate business matching through meticulous service, and learn from them the new needs of businesses in the process of consumption upgrading, so as to bring a better experience to visitors in the form of new exhibitions. To set up a more precise and efficient exhibition platform for professional procurement and exchanges for the apparel industry supply chain.

In addition, the CHIC2019 (Autumn) wonderful activities are on the scene. The scene will show you the "Zhongshan Dalong jeans industry development plan (2019 to 2023) release", "2019 China's textile and garment industry social responsibility and product convergence annual conference" and "2019 smart clothing forum" and other large-scale activities, and the CHIC business forum with the theme of "focusing on the future of retail business, focusing on the future of retail business". With the "digital drainage and remodeling retail" - the all channel digital innovation forum, the China Apparel Industry Park conference and the forum of the New Energy Summit of the Yangtze River Delta textile and garment development, the 20/21 autumn winter dress and buyer trend guide and other forums, the splendid interpretation will bring you a feast of vision and intellectual potential.

During the transformation period, more subdivision brand positioning, innovative business models, diversified design styles and flexible manufacturing methods all let the Chinese garment industry show its persistence and faith in not afraid of pressure and perseverance in the beginning. CHIC will go hand in hand with Chinese garment enterprises and face further pressure on the operation of the garment industry. With the structural reform of supply side as the main line and the development of high quality as the direction, we should deepen the implementation of the new orientation of technology, fashion and green industry, focusing on innovation driven, social responsibility and cultural confidence.

September is destined to be passionate.

[pictures in this article are all previous CHIC live maps]