How Does Amy Dress Store Have More Advantages? What Factors Should Be Considered?

Many people ask Amy how to open a women's clothing store. What factors should be considered? Is it considering rent or considering stream of people? Amy wants to say this is important here. Many women's franchisees are more difficult to choose the location of the new women's wear shops. Let's take a look at how the new women's clothing store should choose a suitable shop site.

First, the location of women's clothing stores.

When choosing a place for women's clothing to join the store, the entrepreneur should analyze the terrain characteristics as a whole, and choose a place with high visibility.

Store as far as possible to the street, and as far as possible site two or three facing street junctions, enhance visibility, and can set up more entries, more street publicity window. Some large public places face higher visibility.

The principles of choosing a business site must be targeted at different types of target stores, because different types of shops, such as independent stores, shop outlets, counter contracts, single storey shops, multi-storey stores, bottom stores, middle level stores and high-rise stores, correspond to different location principles. In any case, the following principles should be considered:

1., there are enough target customers. It includes human flow, potential and real purchasing power.

2. convenient traffic conditions. If the customer's hierarchy belongs to the car owners, such as high-end beauty salons, high-end service places and high-end merchandise stores, the parking lot should also be considered.

3. facilitate the distribution of goods in our store. This is especially important for single stores with large commodities, frequent distribution of goods and large quantity of goods.

4. local public security and other safety conditions are good.

5. the public infrastructure is complete.

6. there is no contradiction and disharmony between the neighbourhood style, content and traffic volume of the address.

7., it can be achieved at a cost effective. It can not be simply considered at the cost of rent, because generally speaking, the rental price is directly proportional to the proceeds from that address. Economic considerations can not be a single item of cost or income, but the difference between the two is the net profit.

8. the operation of the lot is in conformity with the relevant laws and regulations. For example, although the neighborhood near the kindergarten is a place where people gather (waiting for children), it is not lawful to set up commodity stores in these places according to the regulations of some areas.

9. enough space.

10. moderate competition. Although competition is not all bad, but too intense competition is very easy to make a single store operation difficulties, single shop staff will be very tired, because every day to face tremendous pressure.

11. this address can be obtained - this is also the most important one. Although this address is an absolute prime location, it can not be obtained for various reasons, and such an address is still an impossible address.

　　 Two, the six most suitable for women's clothing store area :

Entrepreneurship Park: This is a tailor-made business site for entrepreneurs, complete supporting facilities, and government preferential policy support. Nowadays, many cities have many entrepreneurial parks, which are different in positioning, and entrepreneurs can choose according to their own entrepreneurial direction.

University Park: in recent years, urban universities have dispersed to the suburbs, and many city universities are full of business opportunities, and business ecology has also taken shape.

Town commercial center: along with the development of urbanization, there are also abundant business opportunities in the town's supporting businesses. These regional centers have huge potential markets, and the rent is relatively cheap. The only problem is that the market has great instability and large population mobility, so we should fully understand the population composition of the whole center in the early stage.

International residential areas: a number of first-line cities have formed a number of sophisticated foreign advanced residential areas, and there are many business opportunities for entrepreneurs who want to set foot in high-level service areas.

Affordable housing development area: in recent years, residents have been moving into the new population gathering place, providing a lot of opportunities for entrepreneurs in daily life services, retail, catering, education and other fields.

Large development zones: many large development zones and university towns also contain abundant business opportunities. Although some have not yet formed a climate, they have certain development potential from the future trend.

The quality of passenger flow is more important than quantity.

The first point of location selection of top fashion brands is to control and control the flow of customers, because this is directly related to the performance of the store. "Passenger flow" is the first evaluation criterion in site selection process, and the quality of passenger flow is more important than its quantity. "

In other words, the top fashion brands should focus their attention on the expense groups with the ability to spend, especially those with "the shopping bag" (the potential customers) account for the highest proportion of the total passenger traffic volume.

　 Next to competitors

In the process of site selection, the combination of brand on the same floor is also very important, which involves another standard of site selection: To observe the sales situation of other brands that have been settled in the shopping mall, so as to keep pace with the customers' spending power.

When entering a shopping mall, the best choice is to compete with its own competitive brand. "She also suggests that those second tier brands compete too much with the first-line brands, which will help promote their brand image.

High quality "brand combination" can bring a win-win situation for shopping malls and brands. Because different brands have their own advantages and different uses. Once the unstable combination is satisfied, customers need to buy convenience in order to attract more customers.

After the confirmation of the store site, the brand operators should carefully design the selected areas, identify the "hot spots" area, and carefully consider the details of the display window, the main passageway and the target area of the dining area.

However, it is not easy for us to enter this stage. If you find the right place to be absent, then wait for it. "It's better to be able to make a real rule in advance." She stressed: "the importance of site selection is beyond doubt. The location of the store itself is positioning its brand to the expense doorman, so we must take account of the quality of the passenger flow mentioned earlier, and the two are indispensable. If we are to miss the right place, we prefer to open early. "

In the end, how do I choose the location of the women's clothing store? I think we should have both macro plans and details. The location of women's wear is a systematic and meticulous project. We need to seriously consider the location of clothing store, the location of brand women's clothing store, and how to choose the location of women's clothing store before opening a women's clothing store. Strategically, the location of women's clothing stores should have long-term vision, broad mind and great courage to carry out "large site selection". The location of women's clothing stores should be adapted to local conditions and flexibly. "Wang" is not a single element that can be decided. Next, we will share with you the strategy and tactics of site selection.

Small cities open up large stores to seize the first principle

It is easy to remember the highest mountain in the world, and few people will remember the second highest mountains. "First principle" is everywhere in marketing, such as buying dandruff shampoo will immediately think of "Head and Shoulders", this is because Head and Shoulders in the Chinese market, the first to introduce the concept of dandruff. If we talk about "nine herding kings", we will think of "professional trousers", which are the successful cases of "first principles" and brand positioning closely combined.

China's entry into the WTO has led to changes in the domestic market competition. Two or three foreign brands have entered the mainland and entered the top cities of China, and small cities will become an important contention in the future compared to the increasingly saturated brands of big cities. According to the first principle, if foreign brands enter small cities, if they can grasp the opportunity to put clothing stores in small cities, they will be the first step towards a decisive victory. At the same time, small cities have the advantage of rent. When the amount of investment is unchanged, small cities will open stores, and the clothing stores will have a larger area. One can visually and effectively focus the attention of customers and attract customers to come. Two, the entrance is also relatively wide, customers can easily enter the store, and can stay more customers, the greater the chance of business. Of course, small cities should also coordinate with the specifications of the city when they open large stores.

Big cities open flagship stores or open stores.

The first principle of small cities to open up large stores and put forward the first principle put forward new ideas for the operation of women's clothing stores. What tactics should be applied to locate and open stores in big cities? That is to open flagship stores or open stores in big cities. It is a popular practice for the same brand to open 5 or 6 stores in the same pedestrian street at one breath.

Big cities have more shops aiming at the characteristics of big cities and the shopping psychology of consumers: large cities have many stores and rich information, and consumers prefer to buy similar women's clothing. The same brand opens several stores on one street, forming a brand's "big momentum", which strengthens the impression of the brand in the eyes of consumers and increases the probability of transaction. The common way to open shop is to place the wrong place and echo each other.

Become a city

The gathering of women's clothing stores helps to raise the concern of the same target consumers. When people think of buying a product, they will naturally think of this street, such as Xidan, Beijing and Wangfujing. Therefore, it is very clear to choose the business district with relatively high popularity and brand names in the same clothing. The goal of consumers' purchase is very clear. It can not only enhance the image of the clothing store, but also help improve the popularity of the clothing store.

According to the differences of the environment, business district and street elements in the city, the location of guests is different. In the location of women's clothing stores, the location of clothing stores should be determined according to the positioning of customers and the positioning of brands. The location of the site should be coordinated with brand positioning, and should not be afraid to follow the opponent, or even unite with the opponent. It is a good recipe to work together to create a market.

How does a women's wear store have more advantages? What factors should be considered? The above are the site selection techniques shared by Amy ladies, hoping to be helpful to you. I wish you can find a good shop site if you want to open a dress shop.