Heavyweight Designer Led The Release, 2019 China Pu Zhou Fashion Week Issued The Strongest Voice Of "World-Class Industrial Cluster".

On the evening of September 15th, the 2019 China Pu Zhou fashion week opened in Tongxiang, Zhejiang. This fashion week is jointly sponsored by the China Textile Industry Federation and the Tongxiang Municipal People's government, and jointly hosted by the Pu Yuan Knitting Industrial Park Management Committee and the Pu Yuan Town People's government.


The Secretary General of the group office, Xing Guanlei, the vice president of the China Association of fashion industries, Qu Jing, vice chairman of the China Textile Industry Association, vice chairman of the circulation Committee of the China Textile Industry Federation, the deputy director general of the SME Bureau, and the director of the Tongxiang Municipal People's government, Mr. Zhu Wei Qiang, chairman of the Tongxiang Municipal People's Congress, chairman of the Tongxiang Municipal Committee of CPPCC, chairman of the Tongxiang Municipal Committee of the CPPCC, Secretary of the Party committee of the Tongxiang Town Committee, director of the management committee, mayor of Puyuan Town People's government, Secretary of the Party committee of Zhejiang University of Media and Communications, President of Wuhan Textile University, chairman of Zhejiang Textile Industry Co., Ltd. Sun Ruizhe, former president of the Federation of Chinese textile industry, Du Yuzhou, vice chairman of China Textile Industry Federation, Yang Jizhao, Chen Dapeng, Deputy Secretary General of China Textile Industry Federation, Peng Yanli, chairman of China Wool Textile Industry Association, director of the party organization of China Textile Industry Federation


According to Yu Huiyou, mayor of Tongxiang Municipal People's government, Pu Yuan was one of the five famous towns in the south of China in the Ming and Qing Dynasties. In the past, "sunrise and thousands of silk" became a "giant town in Jiahe". From the birth of the first woolen sweater to the formation of the road market, and then developing into the first city of Chinese sweater, Pu Yuan has cast the glory of today for more than 30 years. At present, Pu Yuan has become the largest sweater production and sales base in the country.


In recent years, the Pu Mao knitted garment industry has been adhering to the road of transformation and upgrading, vigorously developing the high-tech service industry, such as sweater design, brand planning, e-commerce, intellectual property services, and so on, pushing the industrial chain to extend to both sides of the "smile curve", and the proportion of wool knitting garments is becoming more and more personalized and fashionable. The agglomeration advantage of the fashion industry has laid a solid foundation for Pu's new round of development, and has also won a broader space for development. Since its first event in 2017, Pu Zhou fashion week has been widely recognized in the field of original design, personnel training, business docking, exhibition and so on, and has gradually become a great concern and gathering effect of the industry.


Chen Dapeng, vice president of China Textile Industry Federation and President of China clothing association, said in his speech that after years of development, Pu Yuan occupies an important position in China and even the sweater fashion industry and market in the world, and has made remarkable achievements in technological progress, design innovation, mode innovation, brand building and platform construction. The launch of Pu Zhou fashion week will strongly promote the promotion of regional brand influence in Pu Yuan, the accumulation of resources in the global high-quality fashion industry, and the construction of the industrial innovation ecosystem in the whole industrial chain, thus forming a new advantage of the high quality development of the industry.


At the opening ceremony, the China Textile Industry Federation and the Tongxiang Municipal People's government also signed the two strategic cooperation agreements on the development of the overall development of the fashion industry in Pu Yuan, and the co operation of the first zone of the world's knitting fashion industry cluster.


Yang Jizhao, vice president of China Federation of textile industry and President of China knitted Industrial Association, signed a comprehensive strategic cooperation agreement with Tongxiang Textile Industry Federation and Tongxiang Municipal People's Government on the development of the fashion industry of Pu Yuan jointly with Zhu Weiqiang, member of the Standing Committee of the CPC Municipal Committee.


Xing Guanlei, Secretary General of the China Textile Industry Federation and Secretary General of the cluster office, and Su Weiming, the Secretary of the Party committee of Pu Yuan town and the director of the Management Committee of the knitting industrial park of Pu Yuan, jointly signed the "leading zone of world-class knitting fashion industry cluster".


On behalf of the China Textile Industry Federation, Sun Ruizhe awarded the "Pu Tong Yuan town" a "world-class knitting fashion industry cluster leading zone".


It is learnt that around the comprehensive strategic cooperation in the development of Pu's fashion industry, China Textile Alliance will participate fully in the planning and guidance work of the fashion industry and explore the path of optimization and upgrading of the professional market. Both sides will focus on promoting the development of Pu Shang Yun Shang Cheng new town and the innovation service complex of Pu Yuan sweater fashion industry, etc., to guide and encourage the Chinese costume design Golden Summit Award and the top ten designers to come down in Pu Yuan, boost Pu courtyard to accelerate the construction of "China's first fashion town" and create "world-class knitting fashion industry cluster". In the "building a world-class knitting fashion industry cluster leading area", the China Textile Union will carry out research and certification around the development orientation, development thinking, development path and development measures jointly built with Pu Yuan, and provide support in the aspects of resource integration, brand building, market development, international vision and activities.


At the opening ceremony, Zhang Zhaoda, the two time Chinese fashion designer Golden Summit Award, joined the famous fashion women's brand "Eve Li", bringing the opening debut for the 2019 China Pu Zhou fashion week, presenting a fashion feast combining sound, light and shadow.


In 2017, Pu Yuan held the fashion week for the first time, showing the new posture of the town to catch up with the fashion front and take the initiative to transform and upgrade. During the week of Pu Zhou fashion week in 2018, Pu Yuan issued the "Pu Yuan fashion declaration" to the world through the fashion Convention, vowed to become the fashion source of famous brand collection, fashion Talent Gathering and cultural industry gathering. This year's fashion week series activities will further enhance the influence of Pu Yuan in the national fashion industry, enhance the popularity of Pu Yuan in the international fashion industry, and expand the competitiveness of Pu Yuan in the apparel supply chain.


Today, China's PU Zhou fashion week has been successfully held for the two time. This year's PU Zhou fashion week continues to uphold the concept of "lively, colorful and dynamic, and make a new future". It will carry out four core activities: Fashion publishing, business docking, industry forum and static exhibition.


In the coming week, the fashion show of famous brands and Pu local enterprises will be staged in succession. The fashion views of cafe and forum will be brilliant, and business negotiations will bring unlimited development opportunities, and the people who love and pursue fashion will become the protagonists of fashion week. The main venue of Pu Yuan Fashion Center Plaza will be shown by 25 Golden Summit awards, ten top designers, new trend designers and excellent fashion companies. An average of over 4 shows of fashion show every day will show a diversified, win-win and vibrant Pu Industrial fashion ecological model.


In addition to the fashion show, the high standard industry release and Exhibition Forum is also the highlight of this week's full show of professionalism, authority and influence. During the fashion week, Pu Yuan Yun sang new town concept planning research, Pu courtyard fashion industry strategic planning, Pu Industrial Upgrading and development action plan. The release of heavy planning will lead a new round of high quality development boom in Pu Yuan; organize Shenzhen brand buyers to negotiate trade with Tongxiang fashion industry, hold entrepreneur fashion cafe, and start the innovation service complex of Pu Yuan fashion industry. The introduction of a precise and innovative service will make Pu Zhou fashion week more distinctive and effective.


15 garment trading areas, 5 supporting trading areas and 13235 shops have formed a market for sweater trade covering 1.7 square kilometers. The 109 logistics lines cover all parts of the country, and the annual turnover exceeds 450 thousand tons. The 33145 main players in the market, including 24095 of the main clothing categories, let the market achieve a total turnover of nearly 100 billion yuan, and the volume of e-commerce transactions exceeded 20 billion yuan. In Pu Yuan, market turnover has achieved two digit growth for 6 consecutive years.


It is understood that, as the radiation area of the Yangtze River Delta integration development, in recent years, Pu Yuan has put forward two goals of high quality "building China's first fashion town" and "building a world-class knitted fashion industrial cluster", so as to push forward the transformation and upgrading of the sweater industry and leap forward development. As the venue for the eighty-ninth International Wool Textile Conference held in 2020, it has topped the list of top 50 cities with Chinese characteristics, and the regional brand of "Pu Yuan sweater" has appreciated by 1 billion yuan a year. Today, Pu Yuan is becoming one of the important growth poles to promote the development of fashion economy in the Yangtze River Delta.


In the future, with the development path of "specialization, digitalization, fashion and internationalization", Pu Yuan will strive to create the "four major plates" of the market core area, the fashion smart zone, the fashion creative headquarters area and the ancient town tourist resort area, and implement the eight actions of platform economy, trade and exhibition economy, digital economy, creative economy, brand economy, export-oriented economy, talent economy and green economy, so as to build "the first town of Chinese fashion" and build "world-class knitting fashion industry cluster".