PEAK'S Sales Of Black Goods And Technology Have Made Miracles.

　　 Peak Since last year's release of the technology of PEAK, which was developed by independent innovation, it has been a way to break the inherent impression of "poor workmanship, uncomfortable and unaesthetic" of domestic sports shoes. PEAK polar products are well received by the public at home and abroad, while Tmall's online platform has repeatedly hit a sales miracle.

In 2019, the 618 Tmall ideal life season, PEAK Tmall flagship store increased 976% in the same period, the first day trading volume soared nearly 2000%, single product is more than NIKE and other international first-line brand, become Carnival day sports shoes single product sales first. Moreover, in the past Tmall's opening season, Peak Sales increased by 1817% over the same period. Among them, the basketball flagship product Parke's seven generation first day transaction nearly 7000 pairs, the single product sale volume 4 million; in 3 days, the PEAK product clinch a deal 12184 pairs, the single transaction nearly 7 million 300 thousand Renminbi. In the next Juhuasuan 99, the PEAK Tmall flagship store exceeded the sales volume of the whole day last year, and PEAK's white shoe Juhuasuan custom made 30 minutes of amazing sales.

The trend of scientific and technological innovation

Behind the astonishing achievements of the PEAK series is by no means accidental flash in the pan. It is the diligent persistence of countless PEAK people and the courage to innovate. Finally, it has been widely recognized by the market.

PEAK's extreme technology has been jointly developed by PEAK and Xi'an University of technology for 7 years. P4U material Combined with the traditional EVA materials, the composite foam is developed. After a lot of hardening, the mid sole material suitable for sports shoes is finally developed. The adaptive performance of the material can make people keep soft while walking and jogging at low speed, and then adapt to change and become a high elastic state when running fast and jumping.

After developing the technology of PEAK technology, PEAK has applied different technologies to running shoes, basketball shoes and casual shoes. It is precisely because of PEAK's craftsman's spirit that we have made a great achievement in our products.

The era of big data, Tmall platform powerful empowerment.

In addition to quality products, an excellent platform is also an indispensable part. In recent years, PEAK brand has reached a deep cooperation with Tmall, extending PEAK's camp from traditional old shop to Tmall flagship store, putting the first generation of each generation of products on Tmall's online platform.

Tmall sports industry's small Tmall's one product one super SBS (super brand series) project is the strong growth of the polar series products and the strong operation of crowd operation. The SBS project will organically connect the foreign and domestic cargo farms, focusing on domestic potential brands. Taking marketing rhythm, product development iteration, crowd operation and resource integration as the core grasps, consumer centered as the core to create consumption carnival, while meeting the needs of consumers, we will use the big data to explore potential consumers for the brand, and ultimately achieve the total win of users and brands, and help to revive the national brand.

In addition, Juhuasuan's C2B strategy, which is PEAK's participation, is one of the reasons behind the amazing sales performance of the products. In the form of commodity pre-sale and new product customization, we should reduce the cost of inventory and let consumers get better products with higher cost performance.

In the future, the spirit of PEAK brand builders and Tmall's global marketing platform will surely bring more black technology, sophisticated technology and cost-effective Chinese sports products to the market.