Venture Preferred Women'S Clothing To Join This Try?
Opening a clothing store has always been a good choice for entrepreneurs. Excellent and excellent women choose to join in. But do you really know about women's wear? Can you really gain from investing? There are many cases of failure. So if you want to do a job, you have to understand this line first. Today, Xiaobian takes you to join the ladies' clothing store. What do we need to think about carefully?
Part one:
1, is the product style suitable for the local market? What is the competition status of local products?
2, what is the competitive advantage of the product price in the business district you choose?
3. What is the integrity and continuity of the product? Look at the previous and last season's products.
4, clear positioning?
Two. Part of manufacturers:
1. What is the credit rating?
2. What is the shipping capacity of the production base?
3, how is business strength?
Three, shop part:
1, location: to grasp the "passenger flow" is the principle of "money flow". The location of women's clothing stores is very important, which can almost determine the survival state of the storefront. Generally speaking, when shopping, women choose clothing centers and commercial streets which are concentrated in clothing stores, because there are more clothes to choose from. This is also determined by women's shopping psychology. Therefore, we should consider choosing the former. In fact, the high rent of a good shop site is not formed in two days, nor is it arbitrary. It is a contract between the landlord and the tenant in the contest of long-term profit sharing. The rent is so high that no rent can be made for the tenant. It can be seen that although a good shop site is small and earthy, the money earned under normal circumstances will always exceed the rent, and it will be profitable.
2, imports should be broadened, and shops can be better publicize. In fact, the most important thing for women's clothing is to shop at stores. We need to consider whether customers can browse goods freely and comfortably when they enter the store. The distance between main lines should be above 1.2M.
3, rent and tenancy: high rents really increase business costs, and increase business pressure and risk. We must have a good calculation of investment projects and see that space can not do business in gold and flourishing shops. If there is no diamond, do not live in China. If there is a shortage of initial funds and there are good shops in other areas, so long as they can operate properly, they will also be profitable.
When the above key points can be done by the boss, what we should do at the core is to improve our sales skills, skillfully use activities to catch the hearts of consumers, exercise our sales eloquence, and do business well.
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