In October, Fashion Festival Was The Most Powerful Voice In Fashion. What Was Revealed In The News Briefing?

On the morning of September 27th, the Organizing Committee of Fashion Festival was held. 2019 Fashion Festival News briefing, nearly 20 media gathered from Xinhua news agency, people's network, China News Agency, China Education Daily, daily news, daily news, TV station, Ningbo, ningju, evening evening, Southeast Commercial Daily, modern gold news, comprehensive broadcast of news, economic and radio, traffic and radio, TV and daily. Fashion festival brand Influence, create "net red" festival, better promote the upgrading and development of the fashion industry, and boost the construction of the famous fashion city. The meeting was presided over by Ye Zhigang, director of the consumer goods industry bureau of the Municipal Bureau of information.

At the meeting, Yang Jie, chairman of the Executive Office of the Fashion Festival Organizing Committee and chairman of Hua Bo exhibition company, introduced the overall plan and highlights of the fashion festival to friends from various media, and described the new changes of the fashion festival from the following three aspects. 

From 1 to 4, deduce the new trend of fashion development.

The exhibition is more abundant.

Costume festival After the fashion festival, the exhibition is rich in content and closely related to the theme of fashion. Besides, three new fashion industries, including clothing and accessories, luggage and leather goods, home textiles and home furnishing, have been added to the garment. From the perspective of exhibition function, the five fashion ecological functions of fashion achievement, fashion brand, fashion support, fashion consumption and fashion base have been fully displayed. This year, for the first time, 600 square meters will be set up at the gate 1 of convention and Exhibition Center. "Fashion theme exhibition area" From the "red gang tailor's hometown to the famous fashion city" as the main line, through the red band legend, Chaoshu interaction, net red punch card and other creative forms, carry forward the spirit of Hong Bang tailor craftsman, spread the fashion culture, look forward to the vision of the construction of the famous city, and gather the centripetal force of the development of the fashion industry.

Improvement of enterprise participation

Domestic and international fashion brands have been exhibiting, including 12 brands from 285 countries including the United States, the United Kingdom, China and the mainland, and overseas and foreign brands account for about 25% of the total number of exhibitors. In order to allow exhibitors to be able to connect with more high-quality fashion resources, industrial resources and commercial resources, the conference also set up a number of docking service areas, such as net red Live Live shopping area, media coverage live broadcast area, business docking service area and other supporting services exhibition area.

Famous brand in exhibition area

The fashionable dress exhibition area has gathered many famous fashion brands, including fashionable men's wear, beautiful dress, colorful children's wear, high quality OEM/ODM and independent designer brand.

Fashion accessories exhibition areas choose shoes, shoes, neckties, scarves, glasses, accessories and other fashion jewelry and accessories.

Home textile and home exhibition area from clothing accessories, home textiles, cloth, home decoration and home products.

Bags and leather goods exhibition area brings together leather and other materials, such as shopping bags, wallets, backpacks, pull rod boxes and other creative leather brand.

Intelligent equipment and technology exhibition include intelligent equipment and technology products that provide efficient solutions for textile and garment enterprises, including intelligent production equipment, intelligent technology, new clothing materials, Internet service platform and so on.

Big coffee gathering in the industry to seize new opportunities for innovation and development

Focus on Fashion Festival Forum

The annual forum is an important platform for enterprises to focus on the latest trends in the fashion industry, learn and exchange advanced experience, and grasp the direction of the industry. The multi industry forum of this fashion festival will be closely related to the theme of fashion.

Among them, the 2019 forum of the main forum is the largest and the most influential and most influential business and Cultural Forum. The conference will focus on the theme of industrial fashion, fashion industrialization and fashion city construction, and invite keynote speeches and interactive dialogues at home and abroad. Yang Da Yun, the founder of the Chinese fashion industry, Seyma Colin, founder of the global design education platform, Lin Congying, chairman of the nine national herd group, the chief representative of the China Fashion Industry Federation, Wu Xuekai, chairman of China fashion design, Li Rucheng, chairman of Li Rucheng group, Wu Yonghong, senior marketing director of China, and so on, will give expert lectures and interactive dialogues on the new trend, new format and new mode of fashion industry development, and explore the industry trend and innovation.

Focus on Fashion Festival Forum

2019 China fashion buyers conference will release annual fashion consumption trend report, maximize the resources of garment purchasing, and the docking activities between buyers and suppliers will be more targeted. At present, more than 220 purchasers, franchisees, distributors and commercial complex leaders have been identified, which is 10% higher than that of last year.

2019 China Fashion smart manufacturing and Fashion Technology Summit Forum will focus on key issues such as system solutions, intelligent diagnostics, big data applications, artificial intelligence and so on.

2019 China's "fashion industry + Internet" forum and docking conference has invited guests from the chairman of the East Asian garment industry group, Qianjiang and the president of the Japanese animation and game industry federation to attend the competition. Focusing on information, new retail, smart supply chain, big data, innovation of sales channels and other topics, it will provide information and intelligence guidance and support for the deepening and innovation of industrial Internet application and "Internet +" of garment enterprises. At the same time, in the fashion industry chain elements docking activities, we will continue to improve and enrich the content in previous years.

The fashion industry chain elements docking activities will include four sub activities, namely, fashion talents and human resources supply and demand meeting, international buyers centralized purchasing order meeting, 100 designer companies, enterprise fashion new products and cooperation projects.

In addition, the centralized purchase order of international buyers will gather more buyers and exhibitors at home and abroad to purchase and strengthen international exchanges and dialogues. The enterprise fashion new product and cooperative project release activities will show the latest products and share the development strategy plan through on-site special events.

Upgrading service consumption and cultivating new vitality of fashion consumption

Fashion consumption sector activities

This fashion festival has set up a fashion consumption section. There are not only rich online shopping festivals, but also rich offline experience activities, including 2019 fashion Carnival Carnival and two live activities of the ten fashion websites in China. Among them, the 2019 fashion consumption Carnival will be held in October 21st to create a fashion experience week for the whole city. At the same time, we will start the compilation of the fashion consumption map. We will present the major fashion business complexes, fashion features neighborhoods, and all the local brand factory shops in the form of hand drawn drawings, and connect them into one line through one by one, thus forming a face, mining fashion genes and creating a fashion atmosphere.

The ten major fashion network red live broadcast will be held in hall 2-3 of the exhibition center on October 24th -25, and 10 network anchors will participate in the live shopping activities of La Natsu Bell's women's wear, sadi women's bag, Bosideng down jacket, Danish Hummel hornet tide brand and so on. The 8 brands of Boyang and AI FabI participated in the event.

Fashion creative plate activities

The activity of fashion and creativity is also a new upgrade, including the release of fashion trends and the two activities of China's textile fashion trends in autumn and winter in 2020/2021. Among them, the fashion trend will be set up for the first time in the multi function hall of the Convention and Exhibition Center Conference Hall. The fashion show and the second KFIP children fashion culture week will be held respectively. Famous schools, famous enterprises and famous teachers will hold 21 shows, 9 more than last year. The fashion trend of 2020/2021 autumn and winter textile fabrics, which is hosted by China Textile Information Center, is set up in hall 3 of the exhibition center. It will further enhance the quantity, quality and adaptability of the fabrics, and lead it to provide fabric guarantee for the development of fashion apparel industry. The China Textile Information center will arrange professional site docking to provide services for garment and fashion enterprises and exhibitors. 

In the final concluding speech, director Ye Zhigang pointed out that during the "13th Five-Year" period, as the pilot city of three "fashionable cities", the fashion industry will face significant opportunities. The fashion festival is an important starting point for the development of the fashion industry in our city. Holding Fashion Festival is of great significance for promoting the development of fashion industry and promoting the internationalization process of the city in 13th Five-Year. At the same time, in the trend of transformation from textile and garment industry to "innovation driven technology industry, culture led fashion industry and responsibility oriented green industry", this year, the "clothing festival" has been upgraded to "Fashion Festival", not only the change of name, but also the change of thought and connotation. I hope that media friends can dig out the highlights and characteristics of this fashion festival and help the fashion industry and Fashion Festival.