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Late Arrival: The Transformation Of Clothing Wholesale Market "Red Net" City To Fill The Vacancy In The Clothing Market.

2019/10/8 13:57:00 111

Xie

Two years ago, in order to celebrate the opening ceremony, the elephant city opened a "beyond imagination" concert of seven superstars in the sports center of the city. Two years later, what changes have taken place in the key projects of the province and the key projects of Wen Shang's return?
   Fill in the absence of modern professional market for clothing
In the 90s of last century, a number of brand enterprises came out from the small shops of Jiao Xiang lane and Xinhe street, such as snow songs, Dinel, snow van Ni, good days, Wan Dian, floating bud and so on. In the "stalls" of the mansion, a number of famous men's clothing enterprises, such as the wedding birds, the French school and the Chuang Ji, have come out.
But for a long time, there is a lack of a stable and modernized specialized wholesale market. According to the clothing industry report provided by the Research Institute of Pope big data, the professional market has a great supporting role for a regional garment industry, and the professional market can support the development of many small businesses.
Every professional market will hatch a batch of brand enterprises. Chen Longqiu, chairman of the elephant City, said: "the professional market is the" incubator "of small and medium-sized enterprises. Do not belittle" stalls ". With a window showing to the whole nation, the clothing will create the resplendence of the new wholesale country.
Today, in the elephant market, there are 2000 small and medium-sized businesses and businesses. Among them, a number of brand enterprises are emerging. They have produced regional and even national influence, such as jimeon lung, Euro code, flower leopard, Van Cici, snow Nuo, SOLO, chestnut, sauce and other garment enterprises. After the wholesale market of Miao fruit temple, power head and Huanglong trading city declined, the train station of the high speed rail station became the hope that the costumes reformed.
In August 17th, elephant city signed a contract with 5G to build a digital intelligence market in the 5G era.
Some live rooms on the red street of elephant city network have been launched live.
   Integration of clothing upstream and downstream industry chain resources
Shoes and clothing are two gold cards. Insiders say that the advantage of footwear is the integrity of the industrial chain. But this unique advantage is also facing the danger of loss. According to the survey, due to insufficient resources gathering, especially after the demolition of Huanglong commerce and trade market, the noodles and accessories suppliers were scattered to various markets, resulting in a group of manufacturers, looking for surface accessories.
In the process of contacting the management of the elephant City, the reporters felt their urgent mood. In order to integrate the business resources of the noodles and accessories, prevent the breakage of the supply chain of the noodles and accessories, the elephant city rushed to build the two phase of the elephant City, the international excipient center, which is expected to be completed by the end of the year. After the completion of the two phase, it will form an organic interaction with the first stage.
In the logistics sector, the elephant city sky chart logistics was established, reducing the logistics cost of professional market enterprises.
The R & D board is considered to be a short board of the clothing, which has the problems of poor soil design, and most of the independent designers move out. In April this year, elephant city took the lead in convening the preparatory meeting of the designers of the clothing trade association, and more than 30 brand designers, OEM manufacturers and independent fashion designers gathered together to plan the future development of the first Designer Association.
Ye Yunsen, vice president of elephant City, has been engaged in the garment industry for a long time. Before he returned to the elephant City, he accumulated a lot of designer connections in the city. Under his leadership, a showroom, which integrates clothing, intelligence, display, new clothes distribution, ordering and selecting products, is close to landing, and realizes the trinity of "design, brand and wisdom" to provide energy for clothing.
  The "jitter boom" of clothing has been released from "net red block".
Located in the D block of the 6 floor of the elephant City International Trade Center in the new high speed rail City, 3000 square meters of net red one street is being renovated, and some live rooms have begun to live with goods. This is the new scene on the occasion of the 2nd Anniversary opening of the elephant City International Business Center. In August 17th, the elephant city signed a strategic partnership with the media to sign the new retail supply chain base.
According to Chen Shuanglong, an analysis of culture and Media Co., Ltd., a mature e-commerce network, including the waist net red, can reach more than one million yuan per year, and the head net is more than ten million yuan. If calculated by 20 anchors, the volume of live sales of elephant city network will reach 40 million to 50 million yuan after the steady sale of red blocks.
Elephant city is also a professional wholesale market that first touches "sowing". As early as August 2017, on the eve of the opening of the market, the elephant city jointly organized the first net red competition jointly with the "Shang Hong Bao", and first launched the "ten big net red".
Nearly ten elephant city merchants interviewed by reporters are fighting for short video and live broadcast. Ruan Rongjian, the international chairman of the European code, used to be in the city's shalou District, where he was the first man to dress up as a man in a circle of friends. "When many people didn't pay attention to their circle of friends, I invited models to take pictures and do wholesale business through friends circles. Now when I enter the video age, my customers are playing the jitter. The trend is here, and we are trying."
Wang Li, director of Van Cici's men's wear, said: "now people sitting in stalls and other businesses are waiting for death. They must use vibrato to find customers. We should not only understand business, but also learn to sing, learn to jump and learn to laugh.
Chen Qingcai, a leopard man, said that his short video had expanded his customers. His former customers were concentrated in Jiangsu, Zhejiang and Shanghai.
Hu Feifan, SOLO's Menswear, said that in August last year, a single friend played a video of tens of millions of videos and earned millions of dollars in one video. This is the magic short video. He was also stimulated.
The imprint fashion specially invited the group to take pictures. The chairman Xiao Bin himself wrote a script and appeared in the mirror. "Doing jockey is my main business. Making clothes is my sideline." With this determination, he develops the short video clothing market.
The voice of the women's dressings of the sauce is "Na sauce clothes shop", each short video is the beauty boss's own appearance, she often guest models. She has just gone to a short video of her new dress, adding hundreds of customers' overnight. "It's not enough to make a trill signal next time, to do more, and to do street filming."
The boom of the company's "vibrato" has spawned the largest network of red blocks in the region. The net red live broadcast and the dominant industries are deeply integrated. We have reason to look forward to a new round of changes in the professional market of shoes and shoes.

Source: China Daily News

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