Ten New Trends In Garment Industry

In recent two years, with the upgrading of "new retail", China's garment industry is changing quietly.

After 95 and 00, they became the main force of new consumption, and their growing environment was influenced by the avant-garde variety show, which changed the clothing consumption concept, consciousness and way.

Therefore, the new market demand is changing. The Chinese garment industry is making new breakthroughs. What are the specific development trends? Let's have a look.

1, the rise of market segmentation

The development of garment industry is influenced by various social factors.

For example, the "running economy" has brought about the growth of sports brand performance; the landing of the "comprehensive second child" policy has accelerated the development of children's wear market; people's attention to the improvement of body clothing has brought the development of underwear brand.

The fierce competition in the market makes the segmentation market inevitable. The garment industry must adapt to the niche market if it wants to develop.

2, online and offline integration

Ma Yun has said that the era of pure electric business is over, and the future is the era of integrating resources together online and offline. Therefore, the new retail era without online and offline has quietly arrived.

This is the change brought about by the new retail era. The sales thinking of the garment industry will change in the future. We should consider the problem from the customer's standpoint, take the customer as the guidance, and provide the products that the customers want.

3, consumer groups shift young and personalized

China has gradually become one of the largest clothing consumer markets in the world, and the new middle class represented by post-90s and 00 is becoming the main consumer of the times. They have the characteristics of independent self and individuality, and dare to accept new things and have their own unique views on the trend information.

The brand of homemade shoes and clothing, led by Hai Lan home, has been close to young consumers. Luxury brands such as LV, Chanel, GUCCI and so on have also bowed to traffic in 2018 to replace the Chinese millennium generation's favorite spokesmen.

The shift of consumption groups to younger and individualized enterprises has provided good opportunities for brand remolding and rebirth of garment enterprises.

Brands should seize opportunities and attach importance to data analysis to track consumers' preferences, make adjustments to their own designs, and increase personal experience.

4. New consumption patterns are gradually taking shape.

With the change of the times, consumers are becoming more rational. Prices are no longer the primary criterion for deciding whether to buy or not, and the upgrading of consumption will also follow.

The clothing industry returns to the product era from the commodity age. The price of goods will enter an era of extreme value. Consumers no longer pay for excessive premiums, and are more willing to pay for hobbies and interests.

If the price is no longer the first criterion for deciding whether to buy or not, that is, consumers are becoming more rational. Therefore, the demand for living is transformed into an improved demand, and the consumption of material goods has changed to service consumption, and the new consumption pattern has also quietly formed.

5, the channel and the original mode of operation are completely transformed.

The empowerment of the smart supply chain makes the clothing channel level extremely compressed and the chain from factory to consumption will be shortened indefinitely.

The demand of the market and consumers has promoted the development trend of multi brand, whole category, one-stop collection shop, meeting multiple shopping needs, a platform based shop with incubation function and a life style store with a strong sense of experience.

In the future, the collection store will be the focus of investment in shopping centers.

6, since the media age is a foregone conclusion.

After 90 and 00, the new trend crowd is highly dependent on the Internet. Traditional media channels such as paper media can not arouse their attention.

On the contrary, the fast rising social network is the most effective way for the brand to deploy young audiences vertically.

Many consumers will choose to follow the advice of influential KOL like micro-blog big V, which may be more true to them than traditional corporate advertising.

For the apparel industry, clothing advertising must be changed from selling to selling.

Brand or terminal stores can become self media, create their own circle of friends, interact with customers in various ways, and form customer loyalty.

7, the rise of fans economy

Li Jiaqi, the "devil" in the mouth of girls, is the current hot KOL. He sold 10000 bottles of sunscreen in 18 seconds, and 5.5 hours brought the goods with 3 million 530 thousand super strong cargo carrying capacity, which successfully explained what "fans get the world".

The fans economy has risen. It concealment the function of the product, let the emotion rise to the first place and realize the fast sale of the merchandise.

8, the trend of visual merchandising is more obvious.

The efficient data transmission of 5G technology has promoted the development of video marketing, and the role of visual merchandising VMD will be more obvious.

Excellent visual creativity can make shops more aesthetic and differentiated, enhance consumer awareness and interest in brand, enhance brand influence, help brands or shops to go longer and farther.

9. Upgrade the AI industry in garment industry.

It is understood that up to 75% of fashion retailers have invested in artificial intelligence in 2018, and fashion companies like Zara use AI to aid creativity, design and product development.

A large number of data are screened according to the algorithm to predict which products the consumers like best. It is easy to see that clothing consumption in the future will be infinitely close to "private customization" and personalized.

10, IP empowerment.

Nowadays, IP has been playing a hot role in all walks of life, and more and more brands have applied this trend. This way can generate 1+1>2 efficiency.

In the era of super IP, rich, multiple, fresh, scene, limited time limit concentration outbreak is the real self ignition detonation strategy.

The transformation of garment industry from traditional retail mode to new retail mode has become a necessity.

Changes in the industry are challenges and opportunities. If we look at the trend early, we can seize the draught of the times.

In the face of the crisis of traditional enterprise transformation, precise positioning and timely and innovative business model must be the best way to break through the brand.