China'S "Hanfu Fever" Attacks, Revival Of Ancient Culture, Young People'S "New Fashion Culture"

Since the beginning of reform and opening up, we have seen the resurgence of retro culture in China, which has become more and more popular in recent years. The feeling is coming to an unmanageable situation. In fact, such a situation is not good or bad. It seems to me that it is the excavation, consumption and retaliation of ancient culture. After all, the long history of China's five thousand years has never been cut off. Looking around the world is almost unique.

From popular movies and TV dramas to the retro makeup of net red, to the retro phenomenon of Hanfu in the streets and lanes, we can see with our own eyes that these cultures are actually happening around us. I do not know how do you see the fairies?

Walking in the streets and alleys of all cities and towns in the country, almost all the young girls in Han clothes can be seen. This revival of retro fashions in Chinese clothing has aroused my curiosity.

There is a cloud: clothes and wind, and skirt. The basic description is the Hanfu's image and feelings for the general public. In recent years, more and more young people, especially young women, have gone shopping or shopping in Hanfu. Some people are fascinated by the appearance of Hanfu in the film and TV play, and then try to dress themselves, and others are keen on the profound cultural connotation behind it.

Then why can we only see "Hanfu" that can only be seen in films and TV dramas? Nowadays, we can see at any time in the streets and lanes. What is the origin and effect of the sudden attacks in recent years? Let's explore together.

　 Before the reform and opening up, the color of clothes was monotonous.

Before the reform and opening up in the late 70s, the dress of civilians in China was basically monotonous, and the colors were very simple. For example, workers wore blue as the main colors, and soldiers dressed in green. The ordinary farmers were mainly grey and black.

In the early and mid 1970s, the fashion trend continued to wear the green military uniform at the end of 60s, which lasted until the end of 80s.

Pedestrians near Qianmen Street in Beijing were wearing very simple clothes, and their colors were basically black, blue, gray and green. The proportion of green and blue clothing is quite large.

The little boy was wearing a cap and he was looking through the book. Mothers and aunts are all wearing long sleeved shirts. The color of clothes is not so dull. In this era of memory, I believe that most generations of parents were very impressed.

　 The impact of foreign costume culture after reform and opening up

After the reform and opening up, foreign culture poured into China, affecting every aspect of people's lives. The impact of clothing culture is quite obvious, and fashion is the first to integrate with the international market. Before that, the Chinese people just passed the baptism of the cultural revolution, and the civilians were still poor.

In 80s, Chinese TV shows the American TV series "the people from the bottom of the Atlantic", which brought fashion, such as bell bottoms, and so on. Bell bottoms are surprisingly big and tight bottoms.

This picture shows from the side that the acceptance and popularity of the new culture by the civilian population in China has reached an extremely high level. Of course, such a situation is also because of the age of that characteristic, everyone's desire and pursuit of the new fashion culture.

　　 The rise of traditional culture

Until 2010, the fashion culture in China was dominated by Europe, America and Japan, and all kinds of fast fashion or long term occupation of the Chinese market. In fact, as early as the late 1990s, domestic costume dramas began to develop. "Huan Zhu Ge Ge" is one of the most popular TV dramas. In those days, there was almost no such thing as "costume craze", because no one valued their traditional dress culture.

After 2000, domestic costume dramas sprang up like mushrooms. A reliable report shows that the number of young people who wear and wear Han clothes is born and grown after 95 and after 2000. This just fits well with the development of the whole thing. In the days when they were born and growing up, there were so many costumes and edification. Up to today's age of Internet development, costume dramas are more and more televisions. The emergence of mobile devices such as mobile phones, tablet PCs and other mobile devices is also accelerating the spread of "Hanfu" culture.

The president of the Beijing Hanfu Association said that when the association was founded in 2009, there were only a few dozen people, and there were more than 1000 registered members. The hot topic of micro-blog, who has not yet had a Hanfu suit, has 7 million 902 thousand readings so far. It can be seen that more and more young people are starting to love Chinese traditional culture from their hearts.

　　 Definition of Hanfu

In fact, at the beginning of the Han costume fever, people were also very vague. There is no uniform definition of Hanfu, because every dynasty ruled by Han people has their own style of dress, but the common feature of Hanfu is loose and elegant robe and knee sleeves. The impressions of the clothes described in the modern mind are just like those of the fairies in the sky.

In 2015, Wallace Huo and Zhao Liying starred in the five generation and ten countries as the historical background. Zhao Liying in the stills is wearing a loose robe and knee length sleeves.

By the end of 2018, Zhao Liying and William Feng, who starred in the Ancient Song Dynasty TV series "know whether they should be green and fat and thin", attracted more than 400 million viewers within three days. Zhao Liying in the stills, wearing a loose robe and loose sleeves.

In June 27, 2019, Wang Yibo's and Xiao Zhan's "Chen's decree" was broadcast in the Tencent video. Although the play did not clearly indicate what Dynasty is the historical background, it has loose and elegant robes and knee length sleeves according to the characteristics of the costume. The judgement should be in the Wei, Jin, southern and Northern Dynasties.

These movies and TV dramas can directly see the diversification of Hanfu. Later, according to the efforts of scholars and other legal persons, Hanfu became a more systematic and organized cultural phenomenon with strict definition, research on classics, theoretical support, practical team, media attention, and extensive participation of people. Moreover, it integrates into the social and cultural life of contemporary people with a sudden and unchanging trend, and is increasingly coexisting with modern life, and has begun to provide more new choices for people's social life style.

Similar to these movies and TV plays are "twelve hours in Changan", "Kyushu" dimly recorded ", the movie" the legend of cat and cat "and so on.

Besides analyzing the social phenomenon of "Hanfu craze" from the aspect of folk and entertainment above. In recent years, from experts, scholars, university students, ordinary citizens, etc., even the national government has spared no effort to promote the revival of Hanfu culture, and has also made great efforts for the promotion of traditional culture.

In the expert report on "traditional culture and modern youth", we can easily find the following phenomena.

With the rapid development of modern society and the rapid development of economy, people's living standard has been greatly improved, but people's spiritual life is of low quality or even lack. The spiritual life of ordinary people has been slow to keep up with the level of economic development. Impetuosity, quick success, instant benefit, pedantic and shortsighted thoughts are still corroding a considerable number of people, which is closely related to the lack of healthy and positive spiritual culture. From the traditional Chinese culture ethics, bring back the correct values and aesthetic values and so on, and then spread them out to these people. It should be the bounden duty of this era.

As one of Chinese traditional costumes, Hanfu is different from other ethnic minorities' traditional costumes, but it is the essence of Chinese traditional culture that has carried Han nationality for thousands of years. The Chinese culture is extensive and profound. We need to learn more about it. Although the period of ancient dynastic change has been deeply buried in the dust of history, the precious traditional culture left by every dynasty to our descendants will remain forever as long as we take the inherited stick. Therefore, the promotion of "Hanfu" is also the responsibility of the entire nation, and it is also the responsibility of every one of us, so that its inheritance will never die out.